Marketing Strategy by Lisa Newton

Master the Art of Effective Marketing to Drive Business Growth

What you'll learn

Learn how to effectively segment a market and target specific customer groups

Explore the elements of the marketing mix and how to use them to create a compelling offer

Develop a marketing plan that incorporates market segmentation and the marketing mix to achieve business goals

The role Communication and Promotion plays in a Marketing Strategy

Requirements

Students should have a product or service in mind that they can apply theis Marketing Strategy to.

Description

Welcome to the Marketing Strategy course, the ultimate guide for marketing students and business owners who need a marketing strategy. In this comprehensive course, you'll master the art of effective marketing to drive business growth. Whether you have a business idea or want to learn more about market strategy, this course is perfect for you.Throughout the course, we cover various essential topics such as marketing strategy, marketing plan, the marketing mix, target marketing, and segmenting your customers. We also delve into important concepts like SWOT analysis, defining your unique selling proposition (USP), effective communication, and key performance indicators (KPIs).What sets our course apart is its highly practical approach. We provide you with a Marketing Strategy plan to fill in, allowing you to apply the content to a real business or business idea. The course is designed to be completed in approximately 4 hours. As you progress through the lectures, you can watch each one, fill in the workbook, and move on to the next lecture. Take time out to work ON your business and within 1 day you can create a plan that can move you to where you need to be.By joining our Marketing Strategy course, you'll gain practical marketing techniques that can significantly improve your business performance. Whether you're a beginner or have some experience in marketing and business, this course caters to a wide range of skill levels. No matter if you're starting a new business or looking to enhance an existing one, our course will provide you with valuable insights and practical tools for success.Don't miss out on this opportunity to become a marketing expert. Enroll in our Marketing Strategy course today and take the first step towards driving your business to new heights.

Overview

Section 1: Introduction to the course and your tutor

Lecture 1 Introduction to the course

Lecture 2 Introduction to the course tutor

Section 2: Checking Business Goals

Lecture 3 Marketing Strategy and Marketing Plan

Lecture 4 Getting Started with a Marketing Strategy

Lecture 5 The Role of Marketing

Lecture 6 The 4 - 7 P's Model

Section 3: Marketing Strategy

Lecture 7 What product are you selling?

Lecture 8 Market and Competition

Lecture 9 Target Marketing

Lecture 10 SWOT Analysis

Lecture 11 Value Proposition and USP

Lecture 12 Distribution

Lecture 13 Budgeting

Lecture 14 Communication Channels

Lecture 15 Communication

Lecture 16 Tracking and Measuring Results using KPIs

Section 4: Next Steps

Lecture 17 Be Prepared for Challenges

Lecture 18 Next Steps

This course is for marketing students and business owners who need a marketing strategy,Entrepreneurs, business owners, marketing professionals, and anyone interested in gaining a practical understanding of marketing strategy