Marketing Strategy Excellence (Master Course)

Best Practices from my experiential learning for 16 years in Johnson & Johnson and from Philip Kotler earlier

What you'll learn

What is Marketing Strategy

What is Excellence in Marketing Strategy

How can you formulate a Excellent Marketing Strategy

How can you implement your Marketing Strategy Excellently

Requirements

Open mind

Description

Want to build a great career in Marketing by Gaining Excellence in Marketing Strategy?Take a look at this course only where you will· Not only learn in depth how to gain Excellence in Marketing Strategy with concrete actionable advice, tools, techniques, processes and methodologies but also· Skill yourself by learning from many case studies and developing a real life Marketing Strategy !· Preview First Two lectures for free to see the content for yourself· Clear your doubts on this topic any time while doing the course· Get Udemy’s 30 days Money Back GuaranteeMarketing and Strategy fascinated me as they do you. I was lucky to learn fundamentals of Marketing Strategy from Great Professor like P N Thirunarayana at India Institute of Management Bangalore with the Classic Text Book of Marketing Management by Philip Kotler. Thiru made us internalize the concepts by making us do many projectsThat helped me get selected in Hindustan Unilever (HUL) as a Management Trainee. I learned more about Marketing Strategy Excellence by trying the concepts learned earlier during the 8 years at HUL. The 16 years at Johnson & Johnson further sharpened the learnings on Marketing Strategy to a level today when I can share them with you.What I am sharing with you here is my learnings over these 24+ years doing marketing myself and managing teams of marketing managers. I am sure you can do even better in life than me with these learnings!You can also skills yourself by developing real life Marketing Strategy in the case assignment given in this coursePreview for yourself First Two lectures free. If you like the content, enroll for the course, enjoy and skill yourself to do even better in life by gaining Excellence in Marketing Strategy! If don't like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy’s 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: What is Marketing Strategy

Lecture 2 What is Marketing Strategy I

Lecture 3 What is Marketing Strategy II

Lecture 4 What is Marketing Strategy III

Lecture 5 What is Marketing Strategy IV

Section 3: What is Marketing Strategy Excellence

Lecture 6 What is Marketing Strategy Excellence I

Lecture 7 What is Marketing Strategy Excellence II

Lecture 8 Marketing Strategy Excellence III

Section 4: Excellent Marketing Strategy Formulation- Overview & Targeting

Lecture 9 Excellent Marketing Strategy Formulation I

Lecture 10 Excellent Marketing Strategy Formulation II

Lecture 11 Excellent Marketing Strategy Formulation III

Lecture 12 Excellent Marketing Strategy Formulation IV

Lecture 13 Excellent Marketing Strategy Formulation V

Lecture 14 Excellent Marketing Strategy Formulation VI

Lecture 15 Excellent Marketing Strategy Formulation VII

Lecture 16 Excellent Marketing Strategy Formulation VIII

Lecture 17 Excellent Marketing Strategy Formulation IX

Lecture 18 Excellent Marketing Strategy Formulation X

Lecture 19 Excellent Marketing Strategy Formulation XI

Lecture 20 Excellent Marketing Strategy Formulation XII

Section 5: Developing Value Proposition

Lecture 21 Developing Value Proposition I

Lecture 22 Developing Value Proposition II

Lecture 23 Developing Value Proposition III

Lecture 24 Developing Value Proposition IV

Lecture 25 Developing Value Proposition V

Lecture 26 Developing Value Proposition VI

Lecture 27 Developing Value Proposition VII

Section 6: Implementing Marketing Strategy Excellently

Lecture 28 Implementing Marketing Strategy Excellently

Section 7: Product Design & Development

Lecture 29 Product Design & Development I

Lecture 30 Product Design & Development II

Lecture 31 Product Design & Development III

Lecture 32 Product Design & Development IV

Lecture 33 Product Design & Development V

Section 8: Service Excellence

Lecture 34 Service Excellence I

Lecture 35 Service Excellence II

Lecture 36 Service Excellence III

Section 9: Brand Design and Development

Lecture 37 Brand Design and Development I

Lecture 38 Brand Design and Development II

Lecture 39 Brand Design and Development III

Lecture 40 Brand Design and Development IV

Lecture 41 Brand Design and Development V

Lecture 42 Brand Design and Development VI

Lecture 43 Brand Design and Development VII

Lecture 44 Brand Design and Development VIII

Section 10: Pricing & Incentives Design and Development

Lecture 45 Pricing & Incentives Design and Development I

Lecture 46 Pricing & Incentives Design and Development II

Lecture 47 Pricing & Incentives Design and Development III

Lecture 48 Pricing & Incentives Design and Development IV

Lecture 49 Pricing & Incentives Design and Development V

Section 11: Communications Design and Development

Lecture 50 Communications Design and Development I

Lecture 51 Communications Design and Development II

Lecture 52 Communications Design and Development III

Lecture 53 Communications Design and Development IV

Lecture 54 Communications Design and Development V

Section 12: Distribution Design and Development

Lecture 55 Distribution Design and Development I

Lecture 56 Distribution Design and Development II

Lecture 57 Distribution Design and Development III

Lecture 58 Distribution Design and Development IV

Section 13: Work together to create the market value

Lecture 59 Work together to create the market value

Section 14: Summary

Lecture 60 Summary

MBA Students,Marketing Professionals,Business People