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    Marketing Mastery 101 : Essential Fundamentals For Success

    Posted By: ELK1nG
    Marketing Mastery 101 : Essential Fundamentals For Success

    Marketing Mastery 101 : Essential Fundamentals For Success
    Last updated 4/2024
    MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
    Language: English | Size: 950.88 MB | Duration: 1h 24m

    An in-depth guide to mastering marketing fundamentals

    What you'll learn

    Understanding of ATL, BTL

    Develop and execute ATL & BTL

    ATL Integration : Develop a cross-channel approach that leverages the strengths of both ATL and BTL strategies.

    Marketing landscape & knowing the overview

    Requirements

    Beginner Friendly and for everyone who wants to build and develop their brand

    Literally No one, Marketing 101

    You.

    Description

    Our course provides a strong foundation in marketing, perfect for those starting a career or wanting to grow their business. You’ll learn about customer needs, market research, audience segmentation, and crafting compelling marketing messages and products. Plus, we’ll delve into pricing, choosing the right channels, and measuring campaign success.We cover traditional and the latest digital marketing strategies, including social media and email marketing, and you'll learn how to leverage these tools to reach a wider audience and increase your return on investment.Expect practical exercises, real-world examples, and a community of like-minded learners for discussion and feedback. By the end, you’ll have a solid understanding of marketing fundamentals and the skills to apply them to your own business or career. Whether you're new to marketing or want to enhance your knowledge, this course is the perfect way to get started. Enroll now to gain the knowledge and skills you need to succeed in marketing.Unlock a world of marketing expertise and join us on a journey toward mastering the art of marketing. By the end of the course, you'll be equipped with the essential knowledge and skills to confidently navigate the marketing landscape and drive success. Don't miss out on this opportunity to invest in your future. Enroll today!

    Overview

    Section 1: Introduction

    Lecture 1 Handy

    Lecture 2 Introduction to Marketing

    Lecture 3 Essential

    Section 2: Overview of marketing

    Lecture 4 Understanding Consumer Behaviour

    Lecture 5 Types of marketing based on target audiences and the nature of the business

    Section 3: 4P of Marketing Mix

    Lecture 6 Overview

    Lecture 7 Product

    Lecture 8 Price

    Lecture 9 Place

    Lecture 10 Promotion

    Lecture 11 Real Case of 4P Marketing

    Section 4: ATL (Above the line Marketing)

    Lecture 12 ATL overview

    Lecture 13 Cinema & Broadcasting Advertising

    Lecture 14 Print Media advertising

    Lecture 15 Outdoor Advertising (Out of Home)

    Lecture 16 SponsorShip advertising

    Section 5: BTL (Below the Line)

    Lecture 17 Overview of common BTL marketing channels

    Lecture 18 Event Marketing

    Lecture 19 Direct Mail Marketing

    Lecture 20 Customer Relationship Management

    Lecture 21 GWP & Giveaway Marketing

    Lecture 22 Product Sampling/ Touch & Try

    Lecture 23 Incentives Program

    Section 6: Influencer Marketing

    Lecture 24 Definitions & Key Takeaways

    Lecture 25 In general

    Lecture 26 Platform & Size

    Lecture 27 ATL vs BTL

    Lecture 28 How to Utilize influencer marketing

    Section 7: Digital Marketing

    Lecture 29 How it differs from traditional marketing

    Lecture 30 Email Marketing

    Lecture 31 Search Engine Optimization (SEO)

    Lecture 32 Search Engine Marketing (SEM)

    Lecture 33 Social Media Marketing

    Lecture 34 Content Marketing

    Lecture 35 Study Case For Digital marketing

    Section 8: Marketing Plan

    Lecture 36 Importance

    Lecture 37 Preparation Phase

    Lecture 38 KPI

    Lecture 39 Summary & Key takeaways

    Section 9: Marketing 101 Overview

    Lecture 40 Course Keytakeways

    Zero Experience about marketing strategy and wants to know more,Craving to learn something new in a dynamic marketing world,You.