Marketing Management by Jatin Bhide

Marketing Management Course for BBA and MBA Students

What you'll learn

Marketing Origins and Development

The Marketing Environment

Integrated Marketing

Marketing Strategy and Planning

Service Marketing

Marketing Organization

Consumer Behaviour

Product Management

Pricing in Marketing

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Personnel Management in Marketing

Marketing Research

Requirements

No prior knowledge is required; But basics idea of Marketing will be helpful.

Description

Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.Marketing management is the way to find out the opportunities which are profitable and create these opportunities by satisfying the customers.Being an effective marketing leader is more complex than it sounds. Speak to any marketing management professional and they’ll tell you that their work is equal parts strategy, planning, execution, and analysis. It’s easy to see why. Marketing professionals with a documented strategy are more likely to succeed when compared to their peers who do not have a documented strategy.To help you succeed, we will take a close look at marketing management in this Course. Listen and Read on to learn more about what marketing management is, the benefits of marketing management, different processes, and tips.If you are looking for a 360-degree Marketing Management Course to understand all the components of your marketing strategy, This course has the solution for you.

Overview

Section 1: Introduction

Lecture 1 Introduction to Marketing Management

Lecture 2 Developing Marketing Strategies and Plans

Lecture 3 Gathering Information & Scanning the Environment

Lecture 4 Marketing Research & Forecasting Demand

Lecture 5 Customer Value, Satisfaction and Loyalty

Bachelors of Business Administration (BBA),Masters of Business Administration (MBA),Management Students