Marketing Management 101: Essential Skills And Techniques

Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.

What you'll learn

Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.

Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.

Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.

Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.

Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.

Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.

Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.

Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization

Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.

International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.

Requirements

Bachelor's degree: Most marketing management courses require a bachelor's degree in a business-related field such as marketing, finance, or economics.

Experience in the Field: Many courses will also require students to have prior experience working in marketing or related fields.

Computer Skills: Students should have basic computer proficiency, especially with spreadsheets and word processing, as these tools are essential for data analysis and research in the field of marketing.

Analytical Thinking Skills: Successful completion of a course in marketing management requires excellent analytical thinking skills to interpret and organize data from market trends and make sound business decisions.

Description

"Marketing Management 101: Essential Skills and Techniques" is an introductory course designed to provide students with an overview of how to analyze market opportunities and develop effective marketing strategies.In this course, students will learn about the principles and theories of marketing management and how they relate to the challenges faced in today's challenging business environment. Furthermore, they will gain a better understanding of the various tools available for market analysis, such as surveys, focus groups, interviews, and customer segmentation.Throughout the course, students will be exposed to different techniques used by marketers to capture consumer behavior and capitalize on opportunities in target markets.The concepts covered include:product positioningbrandingpricing strategydistribution channelsonline marketing tacticspromotion strategiesAll of which are crucial for successful marketing management. Additionally, students will learn about product development and launching and track their progress with post-launch assessment metrics. They will also explore the dynamics of digital marketing platforms – from web analytics to social media – that help shape consumer opinion.The course culminates with an introduction to market research techniques that enable marketers to accurately measure market trends and make informed decisions on pricing or advertising strategies.Incorporating practical case studies drawn from both traditional and contemporary businesses alike helps reinforce learned theory while providing hands-on insights that transfer into everyday professional practice.Moreover, working as part of teams during role-play workshops develops effective communication skills for resolving real-world issues in collaborative settings similar to real business scenarios encountered in industrial environments.Above all else, participating in class discussion forums ensures that students not only gain knowledge but also develop valuable critical thinking skills essential when making strategic decisions in a fast-paced global economy.By completing this course successfully, graduates should have developed a strong foundation for their future business endeavors by mastering effective strategies for analyzing markets and embracing key elements of the competitive landscape they may encounter on their career paths.

Overview

Section 1: S1

Lecture 1 HOW TO BECOME A MARKETING MANAGER

Section 2: S2

Lecture 2 PRODUCT MARKETING STRATEGY

Lecture 3 GUIDE TO LIFECYCLE MARKET

Lecture 4 GUIDE TO DIGITAL MARKETING STRATEGIES

Lecture 5 STRATEGIES FOR B2B INFLUENCER MARKETING

Lecture 6 EXTERNAL ASPECTS OF A PRODUCT LAUNCH

Lecture 7 TYPES AND USES OF BOFU CONTENT

Lecture 8 A GUIDE FOR MARKET RESEARCH

Lecture 9 INTRODUCTION TO SCRUM AND AGILE DEVELOPMENT

Lecture 10 PODCAST STRATEGY: A ROADMAP TO BUSINESSES

Lecture 11 THE TOP PROGRAMMING LANGUAGES FOR DIGITAL MARKETERS

Lecture 12 GUIDE TO SOCIAL TESTING

Lecture 13 PAID TRAFFIC BOOSTERS

Lecture 14 WHAT IS AN API

Lecture 15 GUIDE TO SEARCH ENGINE MARKETING (SEM)

Lecture 16 GUIDE TO VIDEO MARKETING

Lecture 17 GUIDE TO MARKETING CAMPAIGNS

Lecture 18 SPIN SELLING: THE GUIDE

Lecture 19 THE GUIDE TO PRODUCT ADVERTISING

Lecture 20 EMPATHY MAPS: A STEP-BY-STEP GUIDE FOR BETTER DIGITAL EXPERIENCES

Lecture 21 THE MOST IMPORTANT TERMS IN PRODUCT MANAGEMENT

Section 3: S3

Lecture 22 PRINCIPLES OF EFFECTIVE PRICING PAGES

Lecture 23 PRODUCT PRICING STRATEGIES

Lecture 24 ADVANCED PRICING TECHNIQUES

Lecture 25 GUIDE TO PRICING STRATEGIES

Lecture 26 THE GUIDE TO SAAS PRICING MODELS

Section 4: S4

Lecture 27 HOW TO BUILD A SUPERFAN AUDIENCE

Lecture 28 HOW TO MODEL YOUR MARKETING AGAINST THE PRODUCT LIFECYCLE

Lecture 29 HOW TO CREATE A MESSAGING STRATEGY THAT GRABS CUSTOMERS' ATTENTION

Lecture 30 HOW TO CREATE A PRODUCT LAUNCH STRATEGY

Lecture 31 HOW TO CREATE AWARENESS AND GAIN CONSIDERATION FROM POTENTIAL BUYERS

Lecture 32 HOW TO CREATE CAPTIVATED AUDIENCES

Lecture 33 HOW TO MAKE A UNIQUE SELLING PROPOSITION

Lecture 34 HOW TO CONVERT LIVE CHAT

Lecture 35 HOW TO CREATE KILLER EXPLAINER VIDEOS

Lecture 36 HOW TO MEASURE UX EFFECTIVELY

Lecture 37 HOW TO MASTER PPC TARGETING

Lecture 38 HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY

Lecture 39 HOW TO BUILD A STRONG DIGITAL BRAND FOR YOUR BUSINESS

Section 5: S5

Lecture 40 GUIDE TO PRODUCT ANALYTICS

Lecture 41 WHAT ARE THE KEY PERFORMANCE INDICATORS

Lecture 42 WHAT IS A COMPETITIVE ANALYSIS? HOW DO YOU CONDUCT ONE?

Lecture 43 COMPETITIVE PRODUCT ANALYSIS

Lecture 44 CUSTOMER SUCCESS METRICS EVERY SAAS COMPANY SHOULD TRACK

Lecture 45 HOW TO CALCULATE AND MAINTAIN A HEALTHY CUSTOMER ACQUISITION COST (CAC)

Lecture 46 DATA TRACKING: WHAT IS IT AND WHAT ARE THE BEST TOOLS

Lecture 47 METRICS FOR SOCIAL MEDIA

Section 6: S6

Lecture 48 THE GUIDE TO TECHNICAL SEO

Lecture 49 TECHNICAL SEO TOOLS

Lecture 50 HOW TO SCALE ORGANIC TRAFFIC WITHOUT WRITING A MILLION POSTS

Lecture 51 HOW TO MAKE YOUR PRODUCT MORE SEO-FRIENDLY

Lecture 52 WHAT IS DOMAIN AUTHORITY

Lecture 53 UTM PARAMETERS: A COMPLETE GUIDE TO TRAFFIC ATTRIBUTION

Lecture 54 WHAT IS ON-SERP SEARCH ENGINE OPTIMIZATION

Lecture 55 HOW TO ANALYZE SEARCH ENGINE RESULTS PAGES (SERPS) TO WIN BIG IN RANKINGS

Lecture 56 A GUIDE TO TECHNICAL SEO

Lecture 57 A GUIDE TO GOOGLE TAG MANAGER

Lecture 58 UTILIZING GOOGLE TAG MANAGER EFFECTIVELY

Lecture 59 THE ULTIMATE GUIDE TO GOOGLE ANALYTICS 4

Lecture 60 CONFIGURE GOOGLE TAG MANAGER

Lecture 61 THE GUIDE TO GOOGLE SEARCH CONSOLE

Section 7: S7

Lecture 62 HOW TO CREATE AN EMAIL MARKETING STRATEGY

Lecture 63 THE GUIDE TO EMAIL SEGMENTATION & PERSONALIZATION

Lecture 64 ELEMENTS FOR HIGH-PERFORMING MARKETING EMAIL

Section 8: S8

Lecture 65 HOW DO YOU CREATE CONTENT FOR FACEBOOK

Lecture 66 FACEBOOK ADS: TARGETING CUSTOMERS WITH EFFECTIVE SEGMENTS

Lecture 67 HOW TO CREATE A FACEBOOK GROUP FOR YOUR BUSINESS

Lecture 68 HOW TO PIN A POST IN A FACEBOOK GROUP

Section 9: S9

Lecture 69 STEP-BY-STEP GUIDE FOR LINKEDIN ADS

Lecture 70 HOW TO MASTER LINKEDIN CONTENT MARKETING

Lecture 71 GUIDE TO LINKEDIN GROUPS

Lecture 72 GUIDE TO LINKEDIN COMPANY PAGES

Lecture 73 HOW TO CREATE A LINKEDIN COMPANY PAGE

Lecture 74 LINKEDIN COMPANY PAGE BEST PRACTICES

Section 10: S10

Lecture 75 TIPS TO GROW YOUR INSTAGRAM ACCOUNT

Lecture 76 HOW TO SELL ON INSTAGRAM USING SHOPPABLE POSTS

Lecture 77 HOW TO OPTIMIZE YOUR POSTS FOR SHOPPABLE PURCHASES

Section 11: S11

Lecture 78 GUIDE TO PINTEREST MARKETING

Lecture 79 PINTEREST MARKETING STRATEGIES

Lecture 80 PINTEREST MARKETING TOOLS

Section 12: S12

Lecture 81 YOUTUBE ANALYTICS ARE CRUCIAL FOR MEASURING THE CONTENT AND PERFORMANCE OF ADS

Section 13: S13

Lecture 82 APP STORE OPTIMIZATION (ASO), HOW TO ORGANICALLY GROW YOUR APP STARTUP

Lecture 83 OPTIMIZING OFF METADATA ELEMENTS TO ATTRACT AND RETAIN USERS

Lecture 84 MOBILE APP MARKETING HACKS

Lecture 85 WHAT MOBILE APPS REALLY MATTERS: THE CONVERSION RATE

Lecture 86 PROGRESSIVE WEB APPS: WHAT MARKETERS NEED TO KNOW

Section 14: S14

Lecture 87 WHAT CUSTOMER INSIGHTS ARE AND WHY THEY ARE IMPORTANT

Lecture 88 CREATING INSIGHTS-DRIVEN MARKETING CAMPAIGNS

Lecture 89 A CONTENT-DRIVEN FRAMEWORK TO BUILD YOUR PERSONAL BRAND

Lecture 90 RESPONDING TO CUSTOMER BEHAVIOR

Lecture 91 YOU CAN GET MORE TRAFFIC TO YOUR WEBSITE BY USING FREE METHODS

Lecture 92 INBOUND MARKETING IDEAS YOUR BRAND WILL LOVE

Lecture 93 SIMPLE WAYS TO PROMOTE YOUR SITE AND GROW YOUR BUSINESS

Lecture 94 STRATEGIES FOR BOOSTING BLOG TRAFFIC

Lecture 95 TOP OMNICHANNEL MARKETING TRENDS

If you want: Developing comprehensive marketing strategies,If you want: Understanding consumer behavior and trends,If you want: Familiarizing oneself with branding, advertising and other forms of promotional activities,If you want: Learning how to use digital channels such as social media, SEO, email campaigns etc,If you want: Utilizing analytical tools to measure and track marketing performance effectiveness