Marketing Management

This course highlights the understanding and importance of holistic marketing management in today’s world

What you'll learn

Understand the importance & the scope of marketing management.

Build your brand strongly.

Design and manage integrated marketing communication.

Build a long-term relationship with your consumers.

Requirements

No experience needed. You will learn everything you need to know

Description

This course highlights the understanding and importance of holistic marketing management in today’s world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.After completing this course, you will be able to:Understand the importance & the scope of marketing management.Build your brand strongly.Design and manage integrated marketing communication.Build a long-term relationship with your consumers.Audience:This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.Course Description:1- What is marketing2- Understanding the Marketplace and Customer Needs3- Designing a Customer-Driven Marketing Strategy4- Building  a customer relationship5- capturing value from customers6- company wide strategic planning  Part 17- Developing Strategies for Growth and Downsizing8- Marketing strategy and the Marketing mix9- Managing the Marketing efforts10- Measuring and Managing Return on Marketing Investment11- Measuring and Managing Return on Marketing Investment12- Company's Macroenvironment - Demographic13- Company's Macroenvironment - Economic & Political14- Market segmentation    Part 115- Market Segmentation - Part 216- Market Targeting17- Differentiation and Positioning Overview18- Differentiation and Positioning Selection of Strategy19- Differentiation and Positioning Development

Overview

Section 1: Whats is marketing

Lecture 1 Introduction

Lecture 2 Understanding the Marketplace and Customer Needs

Lecture 3 Designing a Customer-Driven Marketing Strategy

Lecture 4 Building a customer relationship

Lecture 5 capturing value from customers

Lecture 6 company wide strategic planning Part 1

Lecture 7 Developing Strategies for Growth and Downsizing

Lecture 8 Marketing strategy and the Marketing mix

Lecture 9 Managing the Marketing efforts

Lecture 10 Measuring and Managing Return on Marketing Investment

Lecture 11 Measuring and Managing Return on Marketing Investment

Lecture 12 Company's Macroenvironment - Demographic

Lecture 13 Company's Macroenvironment - Economic & Political

Section 2: Market segmentation

Lecture 14 Market Segmentation - Part 1

Lecture 15 Market Segmentation - Part 2

Lecture 16 Market Targeting

Lecture 17 Differentiation and Positioning Overview

Lecture 18 Differentiation and Positioning Selection of Strategy

Lecture 19 Differentiation and Positioning Development

This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.