Marketing Course | Brand Basics & Fundamentals

Brand: Definition, Identity, Positioning, Messaging, Equity & Value

What you'll learn

Learn the basic foundational concepts of BRAND MANAGEMENT

Understand the important elements & facets of a STRONG BRAND

Appreciate the importance of BRAND IDENTITY

Recognize the significance of BRAND POSITIONING

Realize the consequential value of BRAND MESSAGING

Acknowledge the fundamental value of BRAND EQUITY

Know the relationship between BRAND VALUE and Brand Equity

Requirements

None this is a Level 1 Course | Brand Basics & Fundamentals

Description

This marketing course starts with Level 1 brand basics and fundamentals. It is a collection of lectures that lay the foundation for your marketing expertise. To help you gain a deep understanding of the fundamental concepts and principles that drive successful brands. Starting from an introduction of the basic precepts of a brand, this course equips you with the knowledge to get a foot-hold and excel in the ever-evolving marketing landscape.This marketing course will be covered with the following 7 lectures:Defining a brand: What is a brand ?Importance of branding: What is the importance of a brand?Brand Identity: What is brand identity?Brand Positioning: What is brand positioning?Brand Messaging: What is brand messaging?Brand Equity: What is brand equity?Brand Value: What is brand value?The series of lectures are simple, quick and easy to understand. Because, the course is layed out in a series designed in bite sizes to encourage retention of learned information.  This course will nurture the growth of aspiring marketers into seasoned professionals. Our comprehensive marketing courses empower you to become a 360 Marketer, equipped with the skills and knowledge to thrive in today’s dynamic marketing landscape. From mastering traditional marketing principles to navigating the intricacies of brand management and marketing strategy. Our curriculum covers a wide range of brand and marketing elements, principles & techniques. Get ready to unlock your potential, earn certificates of completion, and unleash your marketing prowess.

Overview

Section 1: Introduction: Defining a Brand

Lecture 1 Defining a brand: What is a brand ?

Lecture 2 Video illustration: What is a brand ?

Section 2: Brand Basics: The Importance of a Brand

Lecture 3 Lecture Notes: Importance of a Brand

Lecture 4 Lecture Video: Importance of a Brand

Section 3: Brand Fundamentals: What is Brand Identity ?

Lecture 5 Lecture Notes: What is Brand Identity ?

Lecture 6 Lecture Video: What is Brand Identity ?

Section 4: Brand Fundamentals: What is Brand Positioning ?

Lecture 7 Lecture Notes: What is Brand Positioning ?

Lecture 8 Lecture Video: What is Brand Positioning ?

Section 5: Brand Fundamentals: What is Brand Messaging ?

Lecture 9 Lecture Notes: What is Brand Messaging ?

Lecture 10 Lecture Video: What is Brand Messaging ?

Section 6: Brand Fundamentals: What is Brand Equity ?

Lecture 11 Lecture Notes: What is Brand Equity ?

Lecture 12 Lecture Video: What is Brand Equity ?

Section 7: Brand Fundamentals: What is Brand Value ?

Lecture 13 Lecture Notes: What is Brand Value ?

Lecture 14 Lecture Video: What is Brand Value ?

All Aspiring Marketers who want to develop a great foundation of marketing basics.,Career marketers who want to update their basic fundamental knowledge of marketing.,Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots.,Consultants who want to brush-up and polish their brand management consulting knowledge.,Under-Graduate Students to decide if a career in Brand Management will work for them.