Marketing Adaptive Fashion

The why, where, and how to reaching the adaptive fashion customer through marketing.

What you'll learn

Students will learn the differences between marketing adaptive fashion and marketing non-adaptive fashion.

Students will gain an understanding of the importance of marketing adaptive fashion properly.

Students will learn about the channels through which to market adaptive fashion.

Students will be introduced to starting points on how to market adaptive fashion.

Requirements

Please take Introduction to Adaptive Fashion, History of Adaptive Fashion, Importance of Disability Inclusion in Fashion, Adaptive Fashion Customer Deep Dive, and Adaptive Fashion Market Overview prior to taking this course.

An understanding of merchandising adaptive fashion and the shopping experience of people with disabilities will provide an advantage when marketing adaptive fashion. Taking Merchandising Adaptive Fashion - The Shopping Experience prior to this course is recommended.

Adaptive design and universal design understanding may benefit learners in this course. To gain this understanding, please consider taking Developing Adaptive Fashion 1 - Adaptive Design, Developing Adaptive Fashion 2 - Universal Design, and Developing Adaptive Fashion 3 - Fit and Functionality.

Description

This course, Marketing Adaptive Fashion, covers the last component in adaptive fashion: ensuring the customer finds out about well developed adaptive fashion products. In this course, we will cover the why, where, and how of marketing adaptive fashion. While this course is geared towards marketing teams and e-commerce specialists, learning what goes into merchandising adaptive fashion will also benefit designers, technical designers, production managers, merchandisers, buyers, company executives, and more. The prerequisites for this course are: Course 1: Introduction to Adaptive Fashion Course 2: History of Adaptive Fashion Course 3: Importance of Disability Inclusion in Fashion Course 4: Adaptive Fashion Customer Deep Dive Course 5: Adaptive Fashion Market Overview In addition, students are encouraged to take Course 6: Developing Adaptive Fashion 1 - Adaptive Design, Course 7: Developing Adaptive Fashion 2 - Universal Design, and Course 8: Developing Adaptive Fashion 3 - Fit & Functionality in order to understand what goes into the adaptive fashion that is being marketed. Following a brief instructor and course introduction in lecture 1, we will begin exploring marketing of adaptive fashion by comparing marketing for adpative fashion with marketing for non-adaptive fashion. In our next lecture, we will cover the importance of marketing adaptive fashion and the impact that proper marketing of adaptive fashion can make. In lecture 4, In this lecture, you will learn about the various channels through which to market adpative fashion. Lecture 5 wraps up this course by focusing on how to market adaptive fashion with easily actionable starting points.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Marketing Adaptive Versus Non-Adaptive Fashion

Lecture 2 Marketing Adaptive Versus Non-Adaptive Fashion

Section 3: Why Market Adaptive Fashion

Lecture 3 Why Market Adaptive Fashion

Section 4: Where to Market Adaptive Fashion

Lecture 4 Where to Market Adaptive Fashion

Section 5: How to Market Adaptive Fashion

Lecture 5 How to Market Adaptive Fashion

Marketing professionals who want to learn about marketing adaptive fashion.,Fashion students interested in adaptive fashion.,Fashion designers, merchandisers, buyers, production managers, product developers, and e-Commerce specialists who want to expand their knowledge of all facets of the adaptive fashion industry.,Fashion executives who want to expand the reach of their brands.