Mailerlite For Content Creators

Your Guide to Low Cost Scalable Email Marketing

What you'll learn

The basics of email marketing and building a solid brand image via email messaging

How to setup a scalable Mailerlite account (it's still applicable when you reach higher subscriber milestones!)

How to utilize the main FREE features on Mailerlite

How to connect Mailerlite to other FREE tools to build your marketing funnel

Requirements

A brand or business and product ideas (preferably a digital business or online service)

Website domain with email account at that domain

Ideal email subscriber audience in mind

Description

Email marketing is one of the leading forms of sales converting channels for brands. MailerLite is one of the fastest growing email marketing platforms. Dive into the world of inbox marketing in this course while using all FREE tools. We will walk through account setup, marketing best practices, and implementation lessons to get your email marketing strategy off the ground.Course ObjectivesThe basics of email marketing and building a solid brand image via email messagingHow to setup a scalable Mailerlite accountHow to utilize the main FREE features on MLHow to connect ML to other FREE tools to build your marketing funnelWho This Is ForThis course is for anyone who wants to learn about the free features of MailerLite and how to setup a new account with marketing best practices from day 1.There is an emphasis on email strategy for content creators, digital product sellers, and service providers.PrerequisitesA brand or business and product ideasWebsite domain with email account at that domainIdeal email subscriber audience in mindImplementation PlanBaked into the course are a series of activities that will help you complete an overall project of setting up your email marketing strategy and starting to send emails:An active, fully compliant email marketing accountA mailing list lead magnet and lead generation sourceOverall email marketing strategy to executeStrategy for AI-assisted campaign writingYour first completed email campaign and automation setupA simple, scalable sales funnel centered around email automationResources & TemplatesCanva graphic templatesNo to low-cost resource checklistLead generation checklistUTM tracking template (for analytics)AI prompting checklistSales funnel setup checklistAnalytics dashboard

Overview

Section 1: Welcome

Lecture 1 Meet Your Instructor & The Course Goal

Lecture 2 How Your Course Is Structred

Lecture 3 Download the Workbook

Lecture 4 Set Your Goals

Lecture 5 Course Support

Lecture 6 Welcome Wrap Up

Section 2: Email Marketing 101

Lecture 7 Why Email Marketing?

Lecture 8 Where Email Sits in Your Marketing Strategy

Lecture 9 Types of Email Marketing Platforms

Lecture 10 Prerequisites to Email Marketing

Lecture 11 Email Marketing 101 Wrap Up

Section 3: Technical Setup

Lecture 12 Intro to Technical Setup

Lecture 13 Account setup

Lecture 14 Forms and Landing Pages

Lecture 15 Campaigns

Lecture 16 Subscribers

Lecture 17 Integrations

Lecture 18 Testing Deliverability

Lecture 19 Technical Setup Wrap-Up

Section 4: Lead Generation

Lecture 20 Intro to Lead Generation

Lecture 21 Scalable tracking

Lecture 22 Generating leads

Lecture 23 Bundles, swaps and podcasts

Lecture 24 Freebies and welcome sequence

Lecture 25 Revisit forms and landing page

Lecture 26 Lead Generation Wrap-Up

Section 5: Campaigns & Nurturing

Lecture 27 Intro to Campaigns

Lecture 28 Anatomy of a Campaign

Lecture 29 Types of Emails

Lecture 30 Using AI to write emails

Lecture 31 The Weekly Email formula

Lecture 32 Campaigns & Nurturing Wrap-Up

Section 6: Funnels & Automation

Lecture 33 Intro to Funnels & Automation

Lecture 34 What’s a Sales Funnel

Lecture 35 Create your funnel for Free

Lecture 36 Three Offers for your Funnel

Lecture 37 Expanding Your Welcome Sequence

Lecture 38 Making Sales

Lecture 39 Funnels & Automation Wrap-Up

Section 7: Analytics & Best Practices

Lecture 40 Intro to Analytics & Best Practices

Lecture 41 Using the Mailerlite dashboard

Lecture 42 Comparing Results to Google Analytics

Lecture 43 Interpreting Metrics

Lecture 44 Managing Contacts Long Term

Lecture 45 A/B Testing, Time Zones, and Segmenting

Lecture 46 Analytics & Best Practices Wrap-Up

Lecture 47 Course Recap

Section 8: Templates & Downloads

Lecture 48 Templates, Resources & Downloads

Beginnger Marketers,Content Creators,Social Media Influencers,Online Course Creators,Digital Product Shop Owners,Online Coaches and Service Providers