Mailchimp Customer Journeys: A Deep Dive 2023

Unlocking Advanced Techniques for Email Marketing Success

What you'll learn

Master Advanced Customer Journey Strategies: Gain expertise in creating and automating tailored customer journeys in Mailchimp.

Personalization Excellence: Learn to segment your audience effectively and deliver highly targeted content.

Data-Driven Decision Making: Analyze journey data, use KPIs, and refine your marketing strategies.

Automation Mastery: Become proficient in setting up triggers, conditional actions, and time-based sequences.

Conversion Optimization: Increase engagement and drive sales by optimising customer journeys and email content.

Requirements

A Mailchimp account with basic knowledge of Mailchimp usage

Description

Written by leading Mailchimp Pro Partner Chimp EssentialsOur most powerful course to date! Are you ready to elevate your email marketing game and maximise your business's potential? Welcome to "Mailchimp Customer Journeys: A Deep Dive," where you'll embark on a journey of mastery in one of Mailchimp's most powerful features. Whether you're an experienced marketer or just starting, this course will equip you with advanced skills to create, automate, and optimise customer journeys like never before.Discover how crafting purposeful customer journeys in Mailchimp isn't just about automation; it's your gateway to delivering unparalleled customer experiences, fostering lasting engagement, and ultimately, driving the success of your businessCourse Lectures:IntroductionIntroOverviewClassic automationsCustomer journeys dashboardPre Built JourneysView and manage journeysStarting PointsContact activityDates and special eventsShopping activityMarketing activityAPI and integrationsRulesIf:else50:50 splitWait for triggerTime delayActionsArchiving a contactGroup:ungroupSending an emailSend an email with a surveyTag:untagUnsubscribeUpdating a contactUse the knowledgeCreating a journeyUnlock the full potential of Mailchimp's Customer Journeys feature and take your email marketing to new heights. Join us on this deep dive into the world of advanced automation and engagement strategies, and start driving exceptional results for your email marketing strategies today! 

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Overview

Lecture 2 Classic Automations

Lecture 3 Customer journeys dashboard

Lecture 4 Pre Built Journeys

Lecture 5 View and manage journeys

Section 3: Starting Points

Lecture 6 Contact activity

Lecture 7 Dates and special events

Lecture 8 Shopping activity

Lecture 9 Marketing activity

Lecture 10 API and integrations

Section 4: Rules

Lecture 11 If:else

Lecture 12 50:50 split

Lecture 13 Wait for trigger

Lecture 14 Time delay

Section 5: Actions

Lecture 15 Archiving a contact

Lecture 16 Group:ungroup

Lecture 17 Sending an email

Lecture 18 Send an email with a survey

Lecture 19 Tag:untag

Lecture 20 Unsubscribe

Lecture 21 Updating a contact

Section 6: Use the knowledge

Lecture 22 Creating a journey

Email marketers who want to utilize the power of Mailchimp