Luxury Brand Mastery: Strategies, Marketing, And Heritage

A Comprehensive Guide to the Luxury Industry, from Core Concepts to Advanced Case Studies

What you'll learn

Understand the basics of Luxury Marketing

How Luxury Marketing differs from General Marketing

Learn through Case Studies of Luxury Business

Complete a 360 degree analysis of a luxury brand of your choice

Requirements

No previous luxury marketing experience needed

Description

Welcome to "Luxury Brand Mastery: Strategies, Marketing, and Heritage," your definitive guide to navigating the illustrious world of luxury marketing. Whether you're aspiring to break into the luxury market, seeking to deepen your understanding, or aiming to refine your marketing strategies for luxury brands, this course offers invaluable insights and practical knowledge to elevate your expertise.What You Will Learn:The Essence of Luxury: Dive deep into what constitutes luxury and explore the unique attributes that set luxury brands apart from the mainstream market.Industry Overview: Gain a comprehensive understanding of the luxury industry's landscape, including its economic impact, key players, and evolving trends.Strategic Marketing: Learn the art and science behind successful luxury brand marketing, from crafting compelling narratives to targeting the affluent consumer.Heritage and Storytelling: Discover the power of heritage marketing and how luxury brands leverage their rich histories to forge deep connections with their audience.Case Studies: Analyze real-world success stories from iconic luxury brands, uncovering the strategies that led to their market dominance and enduring legacy.Who Should Enroll:This course is designed for marketers, brand managers, entrepreneurs, and students eager to master luxury marketing. Whether you're looking to enhance your career in the luxury sector or simply passionate about the world of high-end brands, this course will equip you with the knowledge and skills to succeed.Course Features:Engaging video lectures that provide both foundational knowledge and advanced insights.Interactive quizzes to test your understanding and reinforce learning.Comprehensive case studies that offer practical examples of successful luxury marketing strategies.Exclusive resources, including articles, templates, and tools, to aid your learning journey.Direct access to the instructor for personalized feedback and guidance.Enroll Now: Join us on this journey to luxury brand mastery. Elevate your understanding, harness the strategies of top luxury brands, and unlock the secrets to captivating the elite consumer market. Enroll today to begin transforming your approach to luxury marketing!

Overview

Section 1: Introduction

Lecture 1 Introduction to Luxury

Section 2: Evolution of Luxury

Lecture 2 Evolution of the Luxury Industry

Section 3: Luxury Resale - Second Hand Luxury

Lecture 3 Secondhand Luxury Segment

Lecture 4 Luxury Resale in 2023

Section 4: Marketing Strategy Basics

Lecture 5 Marketing Strategy Fundamentals

Section 5: Growing Importance of Digital

Lecture 6 Navigating the Digital Landscape - User Journey and Marketing Funnels

Lecture 7 Social Commerce

Section 6: Mastering the Art of Pricing

Lecture 8 The Art and Science of Pricing

Section 7: The Power of Hero Products

Lecture 9 Unleashing the power of Hero Products

Section 8: Heritage Marketing

Lecture 10 Heritage Marketing - Using Brand History as Sustainable Competitive Advantage

Section 9: Behavioral Bias and Its Implications for the Luxury Industry

Lecture 11 Behavioral Bias and its Implications for Luxury Industry - Part 1

Lecture 12 Behavioral Bias and its Implications for the Luxury Industry - Part 2

Section 10: Case Study

Lecture 13 Case Study - The Row

Beginner luxury marketers,Learners who want to understand luxury industry beyond the usual definitions of luxury