Logo Design With Adobe Illustrator

Create professional logos

What you'll learn

This course is for anyone who is planning to become a graphic designer

Is for creatives aiming to improve their technical skills and understanding of design theory

Designers who are specialising in Logo and Identity Design

You will learn about the complete logo design workflow: brief, research, sketching, vector design and presentation

Requirements

You don't need to know how to draw (although it can be a useful skill during the sketching phase)

Adobe Illustrator or similar vector drawing application, sketchbook and the desire to make something awesome

Description

Want to design effective and unique logos? Learn about the Logo Design process, theory, techniques and test your skills by working on the class project!Join Martin Perhiniak (Graphic Designer and Adobe Certified Instructor) and learn his workflow and best practices he developed over 20 years working as a creative professional for clients like BBC, Mattel, IKEA, Google, Pixar, Adobe.Image to addIn this class you'll learn:Creating professional logos for all kinds of clients/businessesThe complete logo design workflow: brief, research, sketching, vector design and presentationAdobe Illustrator best practices (Pen Tool, Shape Builder Tool, Symbols,Various types of logos and when to use themImportant branding terms you should be familiar with (e.g. propositional density)Considerations you need to make before starting to designPresenting your logos to your clientCreating and structuring a Brand Guide for your clientYou’ll be creating:Multiple logos for a food marketBrand guide (optionial)Recreating 10 famous logos (optional exercises)Who this class is for?Anyone planning to become a graphic designerCreatives aiming to improve their technical skills and understanding of design theoryAnyone specialising in Logo and Identity DesignYou don't need to be a creative professional to take the classYou don't need to know how to draw (although it can be a useful skill during the sketching phase)What you will need?Adobe Illustrator or similar vector drawing applicationSketchbookDesire to make something awesomeEven if you’re new to designing logos or Adobe Illustrator, you’ll find these simple and effective techniques easy to use and apply to your work!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Logo Design Workflow

Lecture 2 Type of logos

Lecture 3 Best practices

Lecture 4 Propositional density

Lecture 5 Logo design process - Brief

Lecture 6 Logo design process - Research

Lecture 7 Logo design process - Sketching

Lecture 8 Logo design process - Tracing sketches

Section 3: Illustrator Workflow

Lecture 9 Adobe Illustrator Tip - Multiple windows

Lecture 10 Adobe Illustrator Tip - Line density

Lecture 11 Adobe Illustrator Tip - Symbols

Lecture 12 Adobe Illustrator Tip - Shading

Section 4: Project directions

Lecture 13 Adobe Illustrator Tip - Vector workflow

Lecture 14 Project direction 1 - Traditional

Lecture 15 Project direction 2 - Monoline

Lecture 16 Project direction 3 - Crest

Lecture 17 Project direction 4 - Hidden meaning

Lecture 18 Project direction 5 - Playful

Lecture 19 Project direction 6 - Abstract

Lecture 20 Logo design process - Presentation

Section 5: Creating Brand Guides

Lecture 21 Creating Brand Guides - Part 1

Lecture 22 Creating Brand Guides - Part 2

Section 6: Exercises

Lecture 23 Exercise 1 - Mastercard

Lecture 24 Exercise 1 - Target

Lecture 25 Exercise 3 - Audi

Lecture 26 Exercise 4 - Olympics

Lecture 27 Exercise 5 - Vodafone

Lecture 28 Exercise 6 - CBS

Lecture 29 Exercise 7 - Toyota

Lecture 30 Exercise 8 - BP

Lecture 31 Exercise 9 - Woolmark

Lecture 32 Exercise 10 - Twitter

Section 7: Assignment

Lecture 33 Assignment

A beginner creative professional who is willing to learn about Logo design,Someone who want to learn how to create and structure a Brand Guide