Licensed Digital Marketing Specialist™ Track

Licensed Digital Marketing Specialist™ (3 Months Intensive Certification Program)

What you'll learn

Branding

Advanced Marketing Strategy

Culture Marketing

Digital Marketing Specialist Level

Requirements

Must be able to speak and understand basic English

Description

Welcome to the International Institute of Digital Marketing™ The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;● 57 Lecture Videos● 29 Assignments to be submitted to IIDM™● 11 Quizzes● 15 External Resources● Practical Social Media Marketing and Content Creation● Practical Marketing Strategies and SEO● Learn to create successful Paid Advertisements on Facebook, LinkedIn, and Google.You’ve worked on the strategies for marketing, but your work is calling for more in-depth, more advanced methods. The Licensed Digital Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced marketing methods, adapting to a changing marketplace, learning unique web cultures, reductive marketing methods to avoid, and more.Comprehensive 3 months of Live TrainingIntroduction to Advanced Digital MarketingSlash and burn marketing methodsReactive Marketing & Online CultureSponsored Content & AffiliatesUnderstanding Owned Space & Filling a NicheAdaptationSmall fish in a big pondUnderstanding Website Culture

Overview

Section 1: INTRODUCTION

Lecture 1 Welcome to the International Institute of Digital Marketing™

Lecture 2 Register your profile on IIDM™ Website

Lecture 3 Become an Affiliate with IIDM™

Section 2: BRAND MARKETING MASTER: SOCIAL MEDIA MARKETING

Lecture 4 Research Activity

Lecture 5 Setting Goals and Choosing Channels

Lecture 6 Social Media Channels

Lecture 7 Social Media Posting Strategies and Automation

Lecture 8 Automation tools for Social Media Marketing: Heropost

Lecture 9 Create Social Media Graphics on CANVA

Lecture 10 Brand Loyalty

Section 3: BRAND MARKETING MASTER: BLOGGING & PODCASTING

Lecture 11 How To Create A Blog

Lecture 12 Develop SEO Plan For Your Blog

Lecture 13 Creative content for Social Media: Podcasts

Section 4: BRAND MARKETING MASTER: PAID MARKETING

Lecture 14 Linkedin Ads

Lecture 15 Facebook Ads

Lecture 16 A/B Testing

Lecture 17 Instagram Ads

Lecture 18 Google Ads: Interface and Display campaign

Lecture 19 Google Ads: Search and Video Ads

Section 5: BRAND MARKETING MASTER: SEO & SEM

Lecture 20 What is Search Engine Optimization (SEO)?

Lecture 21 What is Search Engine Marketing (SEM)?

Lecture 22 How SEO Affects Your Business

Lecture 23 Setting SEO Expectations

Lecture 24 Reading Search Engine Result Pages

Section 6: ADVANCED MARKETING STRATEGY: FUNDAMENTALS OF MARKETING STRATEGY

Lecture 25 What is a Digital Marketing Strategy?

Lecture 26 Refine Your Strategy

Lecture 27 Present Your Strategy

Lecture 28 Affiliate Marketing

Section 7: ADVANCED MARKETING STRATEGY: TOOLS AND METHODS

Lecture 29 Google Analytics

Lecture 30 Google My Business

Lecture 31 Understanding Eligibility to Claim A Google My Business Profile

Lecture 32 Claiming Your Google My Business Profile

Lecture 33 Setting Up A Business Listing On Top Citation Sites

Section 8: ADVANCED MARKETING STRATEGY: CONTENT STRATEGY

Lecture 34 Overview of Long-Term Content Strategies

Lecture 35 Plan A Successful Content Strategy and Avoid Common Mistakes

Lecture 36 Getting Ideas for Content

Lecture 37 Working With An Editorial Calendar

Lecture 38 Promote Your Content With Social Media

Section 9: ADVANCED MARKETING STRATEGY: ONLINE CULTURE

Lecture 39 Understanding How Search Engines Index Content

Lecture 40 Competitors Analysis

Lecture 41 Concentrated Efforts

Lecture 42 Creating A Holistic Page Experience For Visitors

Lecture 43 Email: Educate and Engage The Needs of The Audience

Lecture 44 Social: Engage By Knowing The Need, The Time, and The Language

Section 10: CULTURE MARKETING MASTER: FINDING AND ADAPTING TO YOUR BUSINESS NICHE

Lecture 45 What is Market Research

Lecture 46 Types of Market Research

Lecture 47 Reposting Strategy

Lecture 48 Getting Local Backlinks

Lecture 49 A Word of Warning About SEO

Section 11: CULTURE MARKETING MASTER: UNDERSTANDING WEBSITE

Lecture 50 What is Web Design & Development

Lecture 51 Deeper Look at Web Design & Development

Lecture 52 What is Web Analytics?

Lecture 53 Web Analytics Basics

Lecture 54 Web Analytics Tools

Lecture 55 Web Analytics Roadmap

Lecture 56 Web Analytics Strategy

Section 12: CONGRATULATIONS!

Lecture 57 CONGRATULATIONS!

Beginner Digital Marketer,Traditional Marketer,Marketing Executives,Small Business Owners