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    Learning Path: Become A Digital Advertising Specialist

    Posted By: ELK1nG
    Learning Path: Become A Digital Advertising Specialist

    Learning Path: Become A Digital Advertising Specialist
    Published 10/2024
    MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
    Language: English | Size: 7.83 GB | Duration: 18h 27m

    Master Every Aspect of Digital Advertising, from Targeting to Conversion, and Take Your Marketing to the Next Level

    What you'll learn

    Master TikTok Ads

    Master Snapchat Ads

    Master Meta Ads

    Master Google Ads

    Master LinkedIn Ads

    Master X Ads

    Master Reddit Ads

    Master Pinterest Ads

    Master Quora Ads

    Master YouTube Ads

    Master Instagram Ads

    Master Microsoft Ads

    How to create a Sale Page step by step

    Master Copywriting for Sales Pages and Ad Creatives

    Requirements

    No Experience Needed

    Just Internet and Ad Accounts on Advertising Platforms

    Description

    Mastering Digital Advertising: Comprehensive Step-by-Step Guide to All Major PlatformsAre you ready to transform your business with expert-level digital advertising skills? Whether you want to attract new customers, increase conversions, or grow your brand’s presence online, this course will equip you with the tools and strategies to achieve those goals. Mastering Digital Advertising is your ultimate guide to running high-performing ad campaigns across the industry’s leading platforms, from Meta Ads to Google, Snapchat, TikTok, YouTube, and beyond.With the digital landscape evolving rapidly, mastering the nuances of each advertising platform is crucial. In this comprehensive course, you’ll learn how to strategically plan, set up, and optimize ad campaigns across 13 major platforms to maximize your ROI:Meta Ads (Facebook & Instagram): Learn advanced targeting techniques, custom audience creation, A/B testing, and optimization strategies to get the most from your Facebook and Instagram ad spend.Google Ads: Master search and display advertising to dominate search engines. Learn how to target high-intent keywords, structure successful PPC campaigns, and track your conversions with Google Analytics.Snapchat Ads: Engage younger audiences with creative vertical video ads that resonate. Understand how to use Snapchat’s unique features to drive brand awareness and conversions.TikTok Ads: Tap into one of the fastest-growing platforms by creating engaging, viral-worthy content. Learn how to optimize TikTok ads for maximum reach and discover its algorithm’s ins and outs.Microsoft Ads (Bing Ads): Reach an often-overlooked audience with lower competition. Learn the ins and outs of running search ads on Microsoft’s network, where you can often achieve higher ROI due to less ad saturation.YouTube Ads: From in-stream ads to bumpers, you’ll discover how to create captivating video content that grabs attention within seconds. Learn targeting, bidding strategies, and how to ensure your message sticks with your audience.LinkedIn Ads: Learn how to reach high-value business audiences through LinkedIn’s precise targeting tools. Perfect for B2B marketers, this module will show you how to generate qualified leads and build brand authority.X Ads (formerly Twitter Ads): Leverage X Ads to promote your business, products, or services to an engaged audience. Learn how to use promoted tweets, trends, and advanced targeting for brand exposure and customer engagement.Quora Ads: Advertise where people seek answers. Learn how to create ads that align with specific topics and questions to capture highly relevant traffic and drive conversions.Reddit Ads: Tap into Reddit’s unique community-driven ecosystem. Learn how to strategically advertise within niche subreddits and engage with audiences that are passionate about specific topics.Propeller Ads: Dive into performance-driven advertising with push notifications and pop-under ads. Learn how to reach a global audience through Propeller’s network and optimize for cost-effective lead generation.Instagram Ads: Build high-converting ad campaigns using Instagram’s visual-first platform. Learn to craft ads that inspire and engage users during their browsing sessions.Pinterest Ads: Capture the attention of users during moments of inspiration with Pinterest Ads. Perfect for e-commerce brands, you’ll learn how to drive traffic and sales by leveraging Pinterest’s shopping-focused platform.Imagine being able to navigate each of these platforms with confidence, running campaigns that consistently deliver strong results. This course offers more than just the basics—it’s designed to make you a true expert in every platform, giving you the competitive edge. Not only will you learn the technical setup, but you’ll also get insights into advanced strategies that separate successful advertisers from the rest.Beyond mastering ads, you’ll gain critical skills in copywriting and sales page optimization:Copywriting That Converts: Discover how to write attention-grabbing headlines, create compelling ad copy, and craft irresistible calls-to-action. Learn the psychology behind persuasion and how to tailor your message to each platform.Sales Page Optimization: Your ads are only as effective as the landing pages they lead to. You’ll learn how to design and optimize sales pages that align with your ad campaigns, driving conversions and maximizing revenue. From layout design to persuasive content, we’ll show you the best practices for a high-converting funnel.Don’t wait—take control of your digital advertising success today! Whether you’re just starting out or looking to refine your existing skills, this course is designed to turn you into a digital advertising powerhouse. Each module is packed with actionable strategies, real-world examples, and in-depth tutorials to guide you step-by-step.Enroll now and gain the expertise to run high-performing ad campaigns across all major platforms, drive consistent results, and turn your advertising efforts into powerful engines for growth!

    Overview

    Section 1: Introduction

    Lecture 1 About the Courses

    Lecture 2 About the Instructor

    Lecture 3 Glossary

    Section 2: Master Copywriting Techniques for Sales pages and Ad Copy

    Lecture 4 AIDA Copywriting Framework

    Lecture 5 PAS Copywriting Framework

    Lecture 6 BAB Copywriting Framework

    Lecture 7 ACCA Copywriting Framework

    Lecture 8 SOFT Copywriting Framework

    Lecture 9 The OATH Framework

    Lecture 10 ARM Copywriting Framework

    Section 3: Mastering High-Converting Sales Pages A Step-by-Step Guide

    Lecture 11 Introduction

    Lecture 12 Sales Pages Headline sub headline offer and hook

    Lecture 13 Sales Page Call To action Guarantees

    Lecture 14 Sales page Pop us and Offer

    Lecture 15 Converting Sales Pages A Step-by-Step Guide PDF

    Section 4: The Evolution and Future of Digital Advertising From Banner Ads to AI

    Lecture 16 The definition of Digital Advertising

    Lecture 17 The importance of Digital Advertising

    Lecture 18 The Advent of the Internet

    Lecture 19 The First banner ads

    Lecture 20 The Rise of Search Engine Advertising

    Lecture 21 Email Marketing

    Lecture 22 Social Media Advertising

    Lecture 23 Mobile and Video Ads

    Lecture 24 Programmatic Advertising

    Lecture 25 Data Analytics and Big Data

    Lecture 26 AI and Machine Learning

    Lecture 27 AR and VR

    Lecture 28 Regulations and Ethical Considerations

    Lecture 29 Ad Fraud and Transparency

    Lecture 30 Ethical Advertising Practices

    Lecture 31 Influencer Marketing

    Lecture 32 Native Ads

    Lecture 33 Personalized and Interactive ads

    Lecture 34 The Future of Digital Advertising

    Lecture 35 Changing Consumer Behavior

    Lecture 36 PDF: The Evolution and Future of Digital Advertising From Banner Ads to AI

    Section 5: The Ultimate Digital Advertising Blueprint From Market Research to Campaign Opt

    Lecture 37 Introduction

    Lecture 38 Market Research and Segmentation

    Lecture 39 Define Objectives and KPIs

    Lecture 40 Creative Strategy

    Lecture 41 Channel Specific Tactics

    Lecture 42 Implementation and Monitoring

    Lecture 43 Optimization and Scaling

    Lecture 44 Reporting and Evaluation

    Lecture 45 PDF: The Ultimate Digital Advertising Blueprint

    Section 6: Mastering Digital Advertising An Expert's Playbook for Strategy Metrics

    Lecture 46 Overview of Digital Ads Ecosystem

    Lecture 47 Digital ads Learning Stages or Phases

    Lecture 48 Key Metrics and Concepts

    Lecture 49 Testing and Optimization Techniques

    Lecture 50 Advanced Models and Analysis

    Lecture 51 Measuring Across Channels

    Lecture 52 Surveys and Experimental Methods

    Lecture 53 Tools and Techniques

    Lecture 54 Creating Creative ad copy and visuals

    Lecture 55 Additional Considerations

    Lecture 56 PDF: Mastering Digital Advertising An Expert's Playbook for Strategy Metrics

    Section 7: Mastering Customer-Centric Strategies A Comprehensive Guide to Segmentation

    Lecture 57 Introduction

    Lecture 58 Market Segmentation and Customer Profiling

    Lecture 59 Touchpoint Mapping and Psychographic Profiling

    Lecture 60 Buyer Feedback Loop and CRM

    Lecture 61 Customer Advocacy Program and Loyalty programs

    Lecture 62 Customer Co creation and customer onboarding

    Lecture 63 Customer Sentiment Analysis and Customer Journey

    Lecture 64 Customer Touchpoint optimization

    Lecture 65 Customer Communication strategies and Human Cent

    Lecture 66 PDF: Mastering Customer-Centric Strategies A Comprehensive Guide to Segmentation

    Section 8: Psychology of selling online

    Lecture 67 Introduction and Types of Consumers

    Lecture 68 Cognitive Biases

    Lecture 69 Designing for persuasion

    Lecture 70 Building Trust and Credibility

    Lecture 71 Social Proof and Pricing Strategies

    Lecture 72 PDF: Psychology of selling online

    Section 9: Master Meta Ads

    Lecture 73 Why Meta Ads

    Lecture 74 How To Get Started with Meta Ads

    Lecture 75 How to Avoid Account suspension

    Lecture 76 Introducing Meta Ads Dashboard part one

    Lecture 77 Introducing Meta Ads Dashboard part two

    Lecture 78 Introducing Meta Ads Dashboard part three

    Lecture 79 Introducing Meta Ads Dashboard part four

    Lecture 80 Meta Ads Custom Rules

    Lecture 81 Business Portfolio Add Ad accounts

    Lecture 82 Business Portfolio People

    Lecture 83 Business Portfolio Partners

    Lecture 84 Business Portfolio System Users

    Lecture 85 Business Portfolio Pages

    Lecture 86 Business Portfolio Assign ads accounts

    Lecture 87 Business Portfolio Business Assets

    Lecture 88 Business Portfolio Instagram and Whatsapp accou

    Lecture 89 Business Portfolio Catalogs

    Lecture 90 Business Portfolio Set up Conversions API and M

    Lecture 91 Business Portfolio Extra Features

    Lecture 92 Meta Ads Traffic Campaign

    Lecture 93 Meta Ads Sales Campaign

    Lecture 94 Meta Ada Awareness Campaign

    Lecture 95 Meta Ads Custom Audiences

    Lecture 96 Meta Ads Engagement Campaign

    Lecture 97 Meta Ads Payments

    Lecture 98 Meta Ads Ad Account Setting and Advertising Set

    Lecture 99 Meta Ads Business Support Home

    Lecture 100 Meta Ads Advertising Standards or Policy

    Lecture 101 Meta Ads Instant Forms, Ads Mockups and Page ad

    Lecture 102 Meta Ads Business Apps

    Lecture 103 Meta Ads Brand Collabs Manager

    Lecture 104 Meta Ads Experiments

    Lecture 105 Meta Ads Library

    Lecture 106 Meta Ads Certifications

    Lecture 107 Useful Recourses

    Section 10: Master YouTube Ads

    Lecture 108 Why YouTube Ads

    Lecture 109 Understanding YouTube ads Process

    Lecture 110 Create a Google Ads account

    Lecture 111 YouTube Ads Best Practices

    Lecture 112 One Time YouTube Channel Verification

    Lecture 113 YouTube Ads Upload Your Ads Video

    Lecture 114 YouTube Video View Campaign

    Lecture 115 YouTube Ads Custom Audience

    Lecture 116 YouTube Ads Video View Campaign

    Lecture 117 YouTube Ads Keywords

    Lecture 118 YouTube Ads Topics Placements and Ad Creation

    Lecture 119 Recourses

    Section 11: Master Snapchat ads

    Lecture 120 Why Snapchat ads

    Lecture 121 How to Get a BC or Business Center

    Lecture 122 Snapchat ads Terms of Use

    Lecture 123 How to Know if you ad account got suspended

    Lecture 124 How to share your public profile on Snapchat Ads

    Lecture 125 Promote Public Profiles Easily and get many followers

    Lecture 126 Getting Familiar with Snapchat Ads Dashboard

    Lecture 127 Getting Familiar with Business Dashboard 2

    Lecture 128 Create an Ad Account

    Lecture 129 Creating Members

    Lecture 130 Payments and Creator Marketplace

    Lecture 131 Snapchat Developer Portal and Camera KiT

    Lecture 132 Snapchat Ad Audiences and Insights

    Lecture 133 Snapchat Ads Custom Reports

    Lecture 134 Snapchat Ads Campaigns Lab

    Lecture 135 Snapchat ads Creative library Lens Maker

    Lecture 136 Snapchat ads Catalog Sales

    Lecture 137 Snapchat Pixels and Events Manager

    Lecture 138 Snapchat Audiences

    Lecture 139 Snapchat Ad Simple Ad Creation

    Lecture 140 Snapchat ad creation in Full part 1

    Lecture 141 Snapchat ad creation in Full part 2 Discover

    Lecture 142 Snapchat Ads Collection Ads

    Lecture 143 Before You Go

    Lecture 144 Resources

    Section 12: Master TikTok ads

    Lecture 145 Why TikTok ads

    Lecture 146 Video Editing tools for TikTok ads

    Lecture 147 How to Get a Business Center

    Lecture 148 Business Center and how to invite members

    Lecture 149 Let us help you get an ad account

    Lecture 150 Third Party Ad measurement tools

    Lecture 151 TikTok Advertising Policies

    Lecture 152 TikTok Ads Glossary and Terms

    Lecture 153 Understanding TikTok Business Center

    Lecture 154 Tiktok ads account access and user security

    Lecture 155 TikTok Dashboard and Top Ads

    Lecture 156 TikTok ads manager Analytics

    Lecture 157 TikTok ads manager Account Setup

    Lecture 158 TikTok Ads Automated Rules

    Lecture 159 TikTok ads Catalogs

    Lecture 160 TikTok ads Events and Pixel

    Lecture 161 TikTok leads connect to a CRM

    Lecture 162 Pangle Brand Safety

    Lecture 163 TikTok Ads Recommendation Center

    Lecture 164 Video Library or Video Creation

    Lecture 165 TikTok Ads Instant Page and Lead Gen Forms

    Lecture 166 TikTok Ads Video Editor

    Lecture 167 TikTok ads managing Comments

    Lecture 168 TikTok Custom Audiences

    Lecture 169 TikTok Campaigns Overview

    Lecture 170 TikTok ads Campaign Creation part 1

    Lecture 171 TikTok ads Campaign Creation part 2

    Lecture 172 TikTok ads Authorize a Post

    Lecture 173 TikTok Ads Reach Campaigns

    Lecture 174 TikTok ads Followers or Visit Profile Campaigns

    Lecture 175 TikTok ads Promote Shops

    Lecture 176 TikTok ads Lead Generation

    Lecture 177 TikTok ads Website Conversions

    Lecture 178 TikTok ads Create Ads using your phone

    Lecture 179 TikTok ads Review your ads on your phone

    Lecture 180 Become TikTok Media Buyer Certified

    Lecture 181 Resources

    Section 13: Master X Ads

    Lecture 182 Why X ads

    Lecture 183 Requirements to run ads on X

    Lecture 184 X Ads Glossary

    Lecture 185 Optimize your profile on X

    Lecture 186 Define your target audience

    Lecture 187 Getting Familiar with the Dashboard

    Lecture 188 X ads Editor

    Lecture 189 X ads Events Manager

    Lecture 190 X ads Custom Audiences

    Lecture 191 X Ads Shopping Products and Adding your apps

    Lecture 192 X ads Campaign Creation

    Lecture 193 X Campaign Creation Keywords and Interests

    Lecture 194 Campaign Creation Process

    Lecture 195 X Ads Account Access

    Lecture 196 Twitter Flight School X Academy

    Lecture 197 Resources

    Section 14: Master Google Ads

    Lecture 198 Why Google Ads

    Lecture 199 Create Google ads Account

    Lecture 200 Three Things you must learn about

    Lecture 201 Introduction to Google Ads Dashboard

    Lecture 202 Reactivate your Google Ads account

    Lecture 203 Exploring Admin Area

    Lecture 204 Google Ads Billing System

    Lecture 205 Google Ads Conversion Tracking

    Lecture 206 Google Ads Conversion Troubleshooting

    Lecture 207 Keywords

    Lecture 208 Google ads Campaign Overview

    Lecture 209 Campaign Creation Location and language

    Lecture 210 Google ads Campaign ads Audience Segments

    Lecture 211 Broad Match Recommendation and start and end

    Lecture 212 Google ads campaign keywords and headlines

    Lecture 213 Google ads Site Links

    Lecture 214 Google ads Callouts and Promotion Extensions

    Lecture 215 Google ads Budget

    Lecture 216 Google ads publish your ad

    Lecture 217 Google ads Certifications

    Lecture 218 Resources

    Section 15: Master Instagram Ads

    Lecture 219 Why Instagram Ads

    Lecture 220 Avoid Paying Services Fees

    Lecture 221 Instagram Ads Three way to promote your business

    Lecture 222 Instagram Ads Web Version

    Lecture 223 Instagram In app ads account set up

    Lecture 224 Instagram Ads Professional Account

    Lecture 225 Instagram Ads Promote your stories

    Lecture 226 Instagram In App Campaign Creation

    Section 16: Master LinkedIn Ads

    Lecture 227 Why LinkedIn Ads

    Lecture 228 How to To Access Business Manager

    Lecture 229 LinkedIn Free Credits and Coupons

    Lecture 230 LinkedIn Ads Audiences

    Lecture 231 LinkedIn Ads Brand Safety

    Lecture 232 LinkedIn Ads AB Test and Brand Lift Test

    Lecture 233 LinkedIn Ads Analyze Data Sources and Conversion

    Lecture 234 LinkedIn Ads Install Insight Tag Manager

    Lecture 235 LinkedIn Ads Managing Assets

    Lecture 236 LinkedIn Ads Account Access

    Lecture 237 LinkedIn Ads URL Parameters

    Lecture 238 LinkedIn Ads Website Traffic Campaign

    Lecture 239 LinkedIn Ads Reports

    Lecture 240 Become LinkedIn Certified Advertiser

    Lecture 241 Resources

    Section 17: Master Microsoft Ads

    Lecture 242 Why Microsoft Ads

    Lecture 243 Sign up For Microsoft Ads

    Lecture 244 Where your Ads show up

    Lecture 245 Install Universal Event Tracking

    Lecture 246 Microsoft Ads Conversion Set up

    Lecture 247 Campaign Creation part one

    Lecture 248 Campaign Creation part two

    Lecture 249 Campaign Creation Part Three

    Lecture 250 Search Campaign part one

    Lecture 251 Search Campaign Part Two

    Lecture 252 Mater Microsoft Ads Bidding Strategy

    Lecture 253 Microsoft Ads Dashboard Overview

    Lecture 254 Campaign Level changes

    Lecture 255 Microsoft Ads Asset Library

    Lecture 256 Microsoft Ads Reporting Tab

    Lecture 257 Microsoft Merchant Center

    Lecture 258 Become a Microsoft Certified Advertiser

    Lecture 259 Resources

    Section 18: Master Pinterest Ads

    Lecture 260 Why Pinterest ads

    Lecture 261 Pinterest ads Account Review

    Lecture 262 Pinterest Business Sign Up

    Lecture 263 Business Manager Adding Members

    Lecture 264 How to Access Business Center To Run Ads

    Lecture 265 Business Manager Partners

    Lecture 266 Business Manager Ad Accounts

    Lecture 267 Business Manager Profiles

    Lecture 268 Business Manager Asset Groups

    Lecture 269 Business Manager Custom Audiences

    Lecture 270 Business Manager Brand Safety

    Lecture 271 Business Manager Security

    Lecture 272 Pinterest Ads Analytics and Pinterest Trends

    Lecture 273 Pinterest Ads Reports and Custom Reports

    Lecture 274 Account Recommendation and Account History

    Lecture 275 Pinterest Ads Create a consideration campaign

    Lecture 276 Pinterest Exact, Broad, Negative Matches

    Lecture 277 Pinterest Media Buying Certification

    Lecture 278 Resources

    Section 19: Master Propeller Ads

    Lecture 279 Why Propeller ads

    Lecture 280 Best Use Case for Propeller Ads

    Lecture 281 Strategic methods to use when running ads on Pro

    Lecture 282 How to create a Propeller Account

    Lecture 283 Propeller ads Dashboard

    Lecture 284 Understand Propeller Ads Formats

    Lecture 285 Campaigns Creation

    Lecture 286 More Features to Campaigns

    Section 20: Master Quora Ads

    Lecture 287 Why Quora Ads

    Lecture 288 How to Access Quora Ads

    Lecture 289 Quora Ads Reports

    Lecture 290 Quora Ads Lead Generation forms

    Lecture 291 Quora Ads Custom Audiences

    Lecture 292 Quora Ads Install Pixel and Events

    Lecture 293 Quora Ads Campaign Set Up

    Lecture 294 Quora Resources

    Section 21: Master Reddit Ads

    Lecture 295 Why Reddit Ads

    Lecture 296 Reddit Ads Dashboard

    Lecture 297 How to create a campaign on Reddit

    Lecture 298 Install Reddit Pixel and Audiences

    Lecture 299 Reddit Audiences

    Lecture 300 Reddit Ads Custom Reports

    Lecture 301 Reddit Ads AI Copywriter

    Lecture 302 Reddit Ads Inventory Type

    Lecture 303 Reddit Ads Business Details

    Lecture 304 Reddit Ads Catalog Products

    Lecture 305 Resources

    Beginner to Advanced Users