Learn Product Management In 3 Hours - A Crash Course

Advance in your role using product management concepts and skills or jumpstart your career with a project of your own

What you'll learn

Understand the most important concepts of Product Management, have a solid grasp and what and how a Product manager does/

Gain experience in market research, competitor analysis, apply various frameworks to the market of your choice to make the best out of your competition

Gain insight into the methods of data-driven product analysis, classify and break down products

Make the best use of the toolkit of metrics, design your own metrics, choose key metrics

Brainstorm ideas with the CRAFT algorithm so as to arrive at solutions with greater efficiency

Lean how to apply prototyping tools to make your project tangible, use Figma and Miro to design a ready-to-go product prototype

Conduct Usability-testing of your prototype, design and carry out your first U-Test

Pitch and present the product so as for it to have the greatest impact.

Requirements

No previous experience required.

Description

Product management is one of the most on-demand jobs, with the average salary in the US well over $133000.Moreover, it is less likely than many other jobs to be replaced by AI, as it not only requires technical skills, but also mental flexibility as well as deep understanding of the business. Thus, anyone can become a “product” — it is not merely a job description, but rather a skill, a way of thinking about the product that people across many different jobs can use.What makes the course great, is that it doesn’t just teach you technical skills, but rather ways to think about the product. If you are a Software developer, you will also greatly benefit from the course as it will provide you a skill not just to act as a developer for the software, but get a better grasp of how the product operates alltogether.Crash product management with this hands-on course that will have you working on a project to present right away. Throughout almost 4h of the course, you will learn all essentials of product management as well as build your own project from the beginning to the end.The course is broken into 7 sections, each running you through a key step in developing a product. At the end of each section, you will find a practical task for yourself, helping you move 1 step further with your project. By the end of the course, you should have your own ready-to-go product prototype, as well as an elevator pitch for it.Moreover, if you are working in finance, the course will suit you even better, as, originally it was called “Product management for finance”, meaning a lot of examples as well as user interactions are adapted for finance specifically. This, however, still allows every user, regardless whether they specialize in finance to benefit fully from the coures, as all examples are fully transferable across indsutries.What will you learn in the course?Discovery-delivery, coming up with the idea for the productLearn extensive frameworks for researching user needsFormulate a hypothesis, simulate a consumer studyWork with insights making the most use of themCarry out competitor analysis, identifying your competitors and benefitting from what they put outProduct analysis, using the CRAFT framework, brainstorming final ideasEverything metrics, from known ones to how to design your own metrics and pack them into your productPrototyping, working with Miro and FigmaUsability testingPresenting and pitching your final product

Overview

Section 1: Introduction

Lecture 1 Introduction to the course

Lecture 2 Introduction to Product Management

Lecture 3 Production process

Lecture 4 Individual project video 1

Section 2: Discovery and UX-testing

Lecture 5 Purpose of research in Product management - Product discovery

Lecture 6 Hypotheses and how to deal with them

Lecture 7 Qualitaive & Quantitative product discovery

Lecture 8 CustDev % Customer development

Lecture 9 Research design

Lecture 10 Course Discovery: practical project

Section 3: Competitor analysis

Lecture 11 Introduction to competitor analysis

Lecture 12 Communication with Users + Practical task

Lecture 13 Practical task on Competitor analysis

Section 4: Product Analytics and Metrics

Lecture 14 Introduction to Data-driven product analytics

Lecture 15 Product Classiciation

Lecture 16 Introduction to metrics: classificaitons

Lecture 17 Creating your own metrics

Lecture 18 Selecting key metrics of your product

Lecture 19 Various methods of product analytics

Lecture 20 Workshop and Practical task: Metrics

Section 5: Generating ideas: CRAFT framework

Lecture 21 The CRAFT algorithm

Lecture 22 Frames: how we think about product interactions

Lecture 23 Generating a new ideas + Practical task

Section 6: Prototype creation

Lecture 24 Introduction to prototyping, what is the general idea?

Lecture 25 Prototyping in Miro: coming up with an interaction flow

Lecture 26 Introduction to Figma: creating a basic(brute) prototype

Lecture 27 Finalizing a prototype in Figma

Section 7: Usability-testing

Lecture 28 The basics of Usability-testing

Lecture 29 Different tests in Usability-testing

Lecture 30 Experiment design: how to create and conduct a U-test

Lecture 31 Writing a U-Tets guide + Practical task

Section 8: Presentation

Lecture 32 Presenting you Product: the final step

Beginners in Product management, who wish to quickly gain a grasp on the most important concepts and tools. People from all industries are welcome, as this course teaches universal skills.