Learn Google Analytics 4 And Looker Studio

Master not just one, but two powerful tools like Google Analytics 4 and Looker Studio!

What you'll learn

Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio

How to use Google Analytics 4 and interpret your data to enhance user experience and site performance

How to create interactive dashboards in Looker Studio to communicate your data visually and effectively

Key concepts to help you interpret your data correctly

To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing

Editing predefined reports and building reports from scratch in Google Analytics 4

Creating an account and setting up a property in Google Analytics 4

Connecting Google Analytics 4 to Looker Studio

Exploring a variety of charts and when to use them (Looker Studio)

Different techniques for filtering your data (Looker Studio)

Making your reports more interactive and appealing to the end user (Looker Studio)

Creating custom fields (Looker Studio)

Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)

Adding Google Analytics 4 tracking to your reports (Looker Studio)

Requirements

You only need a computer with Internet access. No previous knowledge is required.

Description

Get ready to unleash your full potential as you master not just one, but two powerful tools: Google Analytics 4 and Looker Studio!Discover how to harness the full power of Google Analytics 4, learning to interpret your data to enhance user experience and optimise your website's performance.But that's not all— you'll also learn how to create interactive dashboards in the visualisation tool Google Looker Studio, enabling you to communicate your data visually and effectively.All of this will be delivered in a concise and practical manner, allowing you to master these two tools without dedicating countless hours.WHAT WILL YOU LEARN?Master not just one, but two powerful tools: Google Analytics 4 and Looker StudioHow to use Google Analytics 4 and interpret your data to enhance user experience and site performanceHow to create interactive dashboards in Looker Studio to communicate your data visually and effectivelyKey concepts to help you interpret your data correctlyTo navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysingEditing predefined reports and building reports from scratch in Google Analytics 4Creating an account and setting up a property in Google Analytics 4Connecting Google Analytics 4 to Looker StudioExploring a variety of charts and when to use them (Looker Studio)Different techniques for filtering your data (Looker Studio)Making your reports more interactive and appealing to the end user (Looker Studio)Creating custom fields (Looker Studio)Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)Adding Google Analytics 4 tracking to your reports (Looker Studio)ABOUT MEMy name is Barbara Mackey and I’m a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results.

Overview

Section 1: Intro and key concepts

Lecture 1 Introduction to the course

Lecture 2 Key concepts to interpret your data

Section 2: GA4 Reports

Lecture 3 GA4 Home

Lecture 4 First reports

Lecture 5 Acquisition - Where do your users come from?

Lecture 6 Engagement - What do they interact with?

Lecture 7 Monetisation - All about your eCommcer data

Lecture 8 Retention - Do your users come back?

Lecture 9 User and Search Console reports

Lecture 10 How to edit predefined reports

Lecture 11 Collections - How to edit the reports navigation menu

Section 3: GA4 Explore

Lecture 12 Free form

Lecture 13 Segments

Lecture 14 Funnel exploration

Lecture 15 Path exploration

Section 4: GA4 Advertising

Lecture 16 Advertising reports

Section 5: GA4 Admin and set-up

Lecture 17 Account and property creation

Lecture 18 Admin area

Lecture 19 Statistics

Lecture 20 Not set landing page

Section 6: Looker Studio intro

Lecture 21 Intro to Looker Studio

Lecture 22 Adding a data source

Section 7: Looker Studio charts

Lecture 23 Scorecards

Lecture 24 Time series

Lecture 25 Area chart

Lecture 26 Combo chart

Lecture 27 Bar chart

Lecture 28 Tables

Lecture 29 Pivot tables

Section 8: Filtering your data in Looker Studio

Lecture 30 How to filter - 1st part

Lecture 31 How to filter - 2nd part

Section 9: Custom dimensions in Looker Studio

Lecture 32 Custom groups

Lecture 33 Regular expressions

Lecture 34 Calculated fields

Lecture 35 Custom groups errors

Lecture 36 Date range control

Section 10: Looker Studio blends and custom metrics

Lecture 37 Blend to create a funnel

Lecture 38 Other blends

Lecture 39 Calculated metrics

Lecture 40 Comparison calculation

Section 11: Maps in Looker Studio

Lecture 41 Maps in Looker Studio

Section 12: Looker Studio pages and more controls

Lecture 42 Pages actions

Lecture 43 Button

Lecture 44 Data control

Lecture 45 Dimension control

Section 13: Looker Studio sharing and copying reports

Lecture 46 Providing access

Lecture 47 Copying reports

Lecture 48 Templates

Lecture 49 Explorer

Lecture 50 Adding GA4 to your report

Section 14: Conclusion

Lecture 51 Conclusion

Professionals who want to make the most of their data through the use of Google Analytics,Professionals who work with data and wish to effectively communicate it using Looker Studio,Students interested in the field of data analysis