Konnect Insights Mastery

Learn how to undertake CXM using Konnect Insights

What you'll learn

Learn practical applications of CXM fundamentals

Learn how to set up and use Konnect Insights

Learn digital Marketing and Analytics using Konnect Insights

Learn response management and community engagement using konnect insights

Requirements

Conceptual Knowledge of Customer Experience Management, Marketing and CXM analytics

Complete the Customer Experience Management - Foundation Course

Description

The focal point of this course centers on showcasing the practical functionalities inherent in the Konnect Insights platform. Through this comprehensive curriculum, participants will adeptly apply their acquired knowledge in real-world scenarios utilizing Konnect Insights. The course delves into analyzing social media and social listening data, equipping learners with the skills to navigate complex processes in both social listening and publishing domains.Throughout the program, participants will gain proficiency in dissecting social media metrics, understanding trends, and extracting actionable insights crucial for informed decision-making. They will also learn to harness the power of Konnect Insights' tools to streamline social media management tasks, enhancing efficiency and effectiveness in their social media strategies.Additionally, the course emphasizes practical earning, providing practical exercises and case studies that simulate real-world scenarios. Participants will have the opportunity to apply their knowledge in a controlled environment, honing their skills and confidence in utilizing Konnect Insights to its full potential.By the end of the course, participants will emerge equipped with the expertise to leverage Konnect Insights as a powerful tool in their social media arsenal. They will be proficient in conducting in-depth social listening analyses, optimizing content strategies, and driving impactful engagements across various social media platforms.Join us on this transformative journey and unlock the full capabilities of Konnect Insights for actionable insights and strategic social media management.

Overview

Section 1: Setting Up

Lecture 1 Introduction

Lecture 2 What are topics and boolean queries and how to set up?

Lecture 3 How to add owned and competitors’ social media brand accounts

Lecture 4 How to add email inbox

Lecture 5 What is classification and why is it important for social listening and how to

Lecture 6 How to setup auto assignments

Lecture 7 Setting up TATs, SLAs and priorities for tickets

Lecture 8 Setting up users and access roles

Lecture 9 Setting up Draft responses

Lecture 10 Setting up automations

Section 2: Managing Customer Queries

Lecture 11 Introduction

Lecture 12 All Messages view, capturing conversations as tickets, and queuing

Lecture 13 Responding to cutomer queries

Lecture 14 Response Management workflows for agents + ticket master view

Section 3: Social listening Analytics in Konnect Isights

Lecture 15 Introduction

Lecture 16 Social Listening Analytics

Lecture 17 Share of Voice

Lecture 18 Sentiment Analysis

Lecture 19 Classifcation Analysis

Lecture 20 Mediatype Analysis

Lecture 21 Social Listening Twitter Analytics

Lecture 22 Social Listening Instagram Analytics

Lecture 23 Competition Analytics through Social Listening

Lecture 0 Introduction

Lecture 0 Importance of social media analytics

Lecture 0 Twitter

Lecture 0 Facebook

Lecture 0 Youtube

Lecture 0 Instagram

Lecture 0 LinkedIn

Lecture 0 Tiktok

Lecture 0 Facebook Ads manager

Lecture 0 Competitor comparisons

Lecture 0 Smart Suggestions

Lecture 0 Ticketing Reports

Lecture 0 Introduction

Lecture 0 CRM Reports

Lecture 0 My tasks

Lecture 0 Queuing Report

Lecture 0 CSAT Report & NPS Score

Lecture 0 Introduction

Lecture 0 How to Create dashboards for reporting

Lecture 0 Using pre-defined templates for dashboards

Lecture 0 Going Deeper using Business Intelligence Tools

Lecture 0 Introduction

Lecture 0 Publishing module + AI

Lecture 0 Survey Module

Lecture 0 Crisis Management Module

Section 4: Quiz Time!

marketing professionals,graduates,business diploma,post graduate students,seasoned professionals looking to upskill,students looking to upskill