Introduction To Ecommerce Marketing

Learn how to create an ecommerce strategy by defining goals, optimizing for mobile, measuring success and keeping on top

What you'll learn

Define what ecommerce is and identify how can it benefit your business.

Outline how to map the customer journey.

Build an understanding of the importance of user experience and user interface.

Explore the concept of mobile optimisation.

Analyze which KPIs and measurements you need to be considering, and when.

Explore the role that search plays in ecommerce.

Explore the different strategies for marketing your ecommerce store.

Introduce A/B testing and explain how to use it.

Explore the future trends of ecommerce and how best to plan for them.

Create your own ecommerce search marketing strategy.

Requirements

This is an introductory course, so no previous experience is needed, although you may find a grounding in marketing beneficial.

Description

Learn How Marketers Approach Ecommerce OperationsEcommerce can be one of the best ways for businesses to expand their customer base beyond a physical area. But what ecommerce strategy is right for you?In this course, you will discover the language of ecommerce, learn how to define your retailing goals and understand how to set up ecommerce marketing, right through to measuring your success rates to help you improve.Understand Customer Segmentation for EcommerceFiguring out your target audience and where they are located requires understanding key ways of segmenting them. You must ensure you pick the right sales strategy for the right customers.From outdoor to digital, social media to TV, you will understand the best channels you should use to reach the people you want to connect with.Develop an Effective Ecommerce StrategyEcommerce involves a lot of testing and learning.During this course, you'll be asked to think and consider what you are aiming for so that you can start creating your own ecommerce strategy and putting it into practice.You'll also understand what objectives and key performance indicators (KPIs) you should use in your strategy to ensure you can adapt your plan, learn more every week, and implement changes that improve your success rates.By the end of this course, you'll have the knowledge to start creating ecommerce marketing that speaks directly to your customers.

Overview

Section 1: What is Ecommerce and Why Do It?

Lecture 1 What is Ecommerce?

Lecture 2 Getting Started With Ecommerce

Lecture 3 The Importance of Ecommerce to Retail Businesses in the Post-Pandemic World

Lecture 4 The Challenges of Ecommerce

Lecture 5 The Yahoo View of the Challenges of Ecommerce

Lecture 6 Setting up for Ecommerce

Section 2: Creating an Experience for Customers

Lecture 7 The Customer Journey

Lecture 8 Awareness, Consideration and Conversion

Lecture 9 Customer Retention

Lecture 10 Customer Journey Personalization

Lecture 11 Creating world-class customer journeys through omnichannel personalization

Lecture 12 Customer Segmentation

Section 3: Experience and Optimization

Lecture 13 User Experience and User Interface

Lecture 14 UX and UI Checklist

Lecture 15 Mobile Optimization

Section 4: Marketing Your Ecommerce Store

Lecture 16 Search and Ecommerce

Lecture 17 Different Ways to Promote Your Ecommerce Operations

Section 5: Measuring Your Performance

Lecture 18 Setting KPIs and Understanding Metrics

Lecture 19 A/B Testing

Section 6: Future Trends in Ecommerce

Lecture 20 Future Trends in Ecommerce

Lecture 21 Social, gaming and immersive technologies

New retail entrepreneurs, graduates, marketers, or anyone else interested in learning the fundamentals of ecommerce strategy from industry insiders.