Introduction To Business Analytics

Gain Insight Into Workplace Efficiency, Employee Performance, Advertising ROI And Future Trends For Business Advantage

What you'll learn

Understand the current roles and applications of business analytics.

Recall concepts of business analytics and its wider importance for professional success.

Spot different types and sources of data, and how to collect them properly.

Visualise data to unlock insightful and meaningful information.

Understand when different visualisation tools are appropriate given the source, type and context of the data provided.

Implement predictive analytics correctly, from method through to validation.

Apply time-series data in a meaningful way to spot trends and patterns.

Gain a stronger appreciation of the future of business analytics, and what each trend may mean for your company.

Requirements

No specific requirements.

Description

Are you looking to increase your business’ profits and ROI using cutting-edge analytics tools? Do you want to better understand the basics of data science, and how to implement those techniques in the real world? Would you like to maximise workplace performance, marketing strategy and overall efficiency, but aren't sure where to start? If you answered yes to any of these questions, then this course is for you! Data is at the heart of every company’s success, so it is essential you know the basic analytical concepts and how to apply them correctly. From predicting forecasting to heat mapping, there are endless ways to make use of data for business performance. Analytics can help drive decision-making, quantify risk and even improve task efficiency. First, however, we need to focus on the fundamentals before we can utilise data’s endless possibilities. Considering that 63% of companies have implemented either artificial intelligence or machine learning to enhance their analytical capabilities, it is key you stay up to date! Throughout a series of six short video-based lectures, you will learn to navigate the dynamic landscape of business analytics. We will uncover the current roles and applications driving this field, empowering you to grasp its significance for professional triumph. You'll recall vital business analytics concepts through interactive lessons and explore their broader implications. By delving into data visualisation techniques, you'll unlock insightful and meaningful information hidden within data sets. We will guide you to adeptly identify diverse data types and sources, ensuring proficient and ethical data collection methods. You'll develop a keen sense of discernment in selecting appropriate visualisation tools based on data sources, types, and contextual cues. From predictive analytics methods to validation strategies, you'll gain the skills to effectively implement these tools. Moreover, you'll harness the power of time-series data, deciphering trends and patterns that hold valuable insights. As you progress, you'll cultivate a profound understanding of upcoming trends in business analytics, equipping you to anticipate their impact on your organisation's future. This course paves the way for a transformative journey toward becoming a proficient and forward-thinking business analytics practitioner. By the end of this course, we are confident you will emerge with a robust skill set in business analytics, equipped to discern, analyse and visualise data effectively, make informed decisions using predictive analytics and possess a clear vision of how to leverage emerging trends for your company's strategic advantage. So, are you ready to push your business into the future and revolutionise your processes? Enrol now to learn more!

Overview

Section 1: Introduction

Lecture 1 Introduction To Business Analytics

Section 2: Introduction To Business Analytics

Lecture 2 Importance Of Analytics In Decision Making And Key Terminologies

Lecture 3 Foundations Of Business Analytics

Lecture 4 Predictive Analytics

Lecture 5 Time Series Analysis

Lecture 6 Future Trends In Business Analytics

Section 3: Conclusion

Lecture 7 Conclusion

Managers who want to gain extra insight into workplace tasks and employee performance.,Business owners who want to take their company to the next level using novel and unique methods.,Professionals hoping to use future analytical trends to stay ahead of the curve.,Individuals in marketing or UX hoping to use customer-based data to improve advertising and product experience.,Business leaders seeking practical skills in business analytics, regardless of their initial understanding.,Professionals looking to take a more technical approach to business, using case studies and useful information to motivate important decisions within their company.