Integrated Marketing Communication 2025

IMC mix, Marketing communication models, Marketing budget, Sales promotion, Measurement of advertising

What you'll learn

A deep understanding of complete Integrated Marketing communication concept

A corporate professional will learn the tricks and gain the knowledge to outstand.

This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.

Planning and execution of the concept in real life situations

Requirements

No prior marketing knowledge is required.

Description

Integrated Marketing Communication (IMC) is not only important to know, but also compulsory subject to cover for any private, government institutions including any Universities. This is one of the courses which gives a complete idea about marketing and its application to the business problems. This course gives a strong fundamental base for all the students. This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.It is a complete guide of Integrated Marketing Communication (IMC), and Marketing concepts used in education and corporates with live industry cases, videos and examples.If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams then this course is must for youIf you are in corporate, learn the tricks and gain the knowledge to outstand.Land a High-Paying Job through the practical and theoretical knowledge of the courseWant to start your own consultancy, this course is for you.If you want to move from corporate to teaching profession, then this is a must have courseDownloadable Chapter Notes for competitive exams and future referenceDo not think you I am teaching you remotely, I am always happy to clear your doubts. Just message me anytime!Course Author:Dr. Sumit Saha, Ph.D, MBA(Marketing), KSET/SLET, PMP, B.E(CSE), is a philomath, researcher, entrepreneur, author, corporate trainer, copyright owner, management consultant, educator, and a seasoned professional with 16+ years of teaching, training, research, consultancy and industry experience.Dr. Sumit has research experience from Indian Statistical Institute, Kolkata in Machine Learning, and Artificial Intelligence. He worked with top MNCs like Vodafone, Reliance communication, Hughes, InterCall and many more in different capacities up to Associate Vice President & Director.Currently , he is working in Dayananda Sagar Business School as Associate Professor. He is a member of “Academic Council” &”Board of Studies”, Chairperson of “Admission Committee”,and “Research & Publication”, and President of the Institute Innovation Council (IIC) for his college.Dr. Sumit is an active researcher, and his research papers have appeared in peer-reviewed national as well as international journals indexed in Scopus, Web of Science, and ABDC. He has published books, and reputed online courses in management and business statistics, analytics, and data science which has global acceptance in the students’ community. He is a reviewer for sage publications journals. He also taught 3000+ offline and 6000+ online students from 128 countries globally, trained corporates, and guided many scholars. His interest is in solving complex industry problems related to Entrepreneurship, Sales & Marketing, strategic management, and project management.

Overview

Section 1: Integrated Marketing Communication

Lecture 1 Brief about the course

Lecture 2 Introduction to IMC

Lecture 3 Holistic Marketing

Lecture 4 IMC Mix- Advertising

Lecture 5 IMC Mix- Sales Promotion

Lecture 6 IMC Mix- Personal Selling

Lecture 7 IMC Mix- Direct Marketing

Lecture 8 IMC Mix- Mobile & Social Media Marketing

Lecture 9 IMC Mix- PR & Sponsorship

Lecture 10 IMC Planning Process

Lecture 11 Marketing Communication Models (AIDAS)

Lecture 12 Spicejet case study (AIDAS)

Lecture 13 DAGMAR & CAPP Model

Lecture 14 Marketing Media

Lecture 15 Allocation of Marketing Budget

Lecture 16 Marketing communication concept

Lecture 17 Marketing Communication examples

Lecture 18 Sales promotion Mix-1

Lecture 19 Sales Promotion Mix-2

Lecture 20 Measurement of advertising

Lecture 21 Evaluating Advertisement Concept

If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams or, working professionals then this course is must for you,Want to start your own marketing consultancy, this course is for you.,If you want to move from corporate to teaching profession, then this is a must have course