How To Write A Sales Page: Course For Copywriting Beginners

Find the sweet spot between what you do best, what your audience values most, and what your competitors fail to deliver.

What you'll learn

Define your ideal customer and their level of awareness

Find a message the speaks to them

Conduct a competitor messaging audit

Describe features and benefits

Define your value proposition

Address customer objections

Write your Sales Page

Provide design requirements

Extra: Sales Page teardown

Requirements

No copywriting experience needed.

Description

Let me tell you a secret about why many copywriters have difficulty creating high-converting sales pages. They miss the two most important things. First, they don't know their audience. Second, they don't know their offer. In this self-paced video course, you will learn how to master both of these crucial elements, enabling you to create compelling and persuasive sales pages that drive conversions.This course will teach you how to craft sales pages that convert for any product or service.This course is divided into 5 modules, each designed to guide you through the journey from understanding your audience's needs to discovering the perfect message, figuring out how to communicate your product's value, and ultimately crafting the sales page.I've made this course for aspiring copywriters looking to take their career to the next level, business owners seeking to influence their audience's purchasing decisions, and even web designers interested in learning vital marketing skills and audience persuasion techniques.Some key things to expect if you decide to pick up this course:Step-by-step guidance and practical examplesExperience-backed copywriting adviceCopywriting templates and formulasFrameworks for messaging discoveryLive copywriting and design tutorialsVideo transcriptsAnd an extra section: sales page teardownAs a result, by the end of this course, you'll be able to find the sweet spot between what you do best, what your audience values most, and what your competitors fail to deliver. This is all you need to be able to create a high-converting sales page.

Overview

Section 1: Introduction

Lecture 1 Hi there! Glad to see you here

Section 2: Module 1: Audience

Lecture 2 3 Guiding Principles

Lecture 3 The Golden Rule

Lecture 4 What Demographics Can Tell You

Lecture 5 Your Audience's Goals

Lecture 6 Jobs To Be Done

Lecture 7 5 Decision-Making Styles

Lecture 8 Stereotypical Clues

Lecture 9 States of Awareness

Lecture 10 How to Define Awareness Level

Section 3: Module 2: Messaging discovery

Lecture 11 Time to Delve Deeper

Lecture 12 Mine Customer Reviews

Lecture 13 Conduct Interviews

Lecture 14 Send Surveys

Lecture 15 More Message Hunting

Section 4: Module 3: Product

Lecture 16 Figure Out Your Offer

Lecture 17 How to Audit Your Competitors

Lecture 18 Features vs Benefits

Lecture 19 Document Features & Benefits

Lecture 20 Live Documenting

Lecture 21 One-Liner for Value Prop

Lecture 22 Proofs to Address Objections

Lecture 23 Brand Perceptions

Section 5: Module 4: Writing

Lecture 24 Deliver the Right Message

Lecture 25 Sales Page Goals

Lecture 26 Ditch the Standardized Mindset

Lecture 27 Outline of the Sales Page

Lecture 28 Live Copywriting

Lecture 29 Tips to Keep in Mind

Lecture 30 Design Handoff

Section 6: Extra section

Lecture 31 A Final Note

Lecture 32 Netlandish

Lecture 33 ResourceLinkBuilding

Lecture 34 Hey

Lecture 35 HeyFriends Studio

Lecture 36 TurnkeyLabs

Beginner copywriters, business owners, website designers