How To Find And Evaluate Innovative Business Ideas

A comprehensive entrepreneurship course to find business opportunities, evaluate their potential and test with customers

What you'll learn

Quickly assess any innovative business idea and evaluate its market potential

For Entrepreneurs & Intrapreneurs (Corporate Entrepreneurship)

Spot great business opportunities in everyday life

Design a process to test a startup idea with real customers

Use marketing hacks to attract visitors and convert them into users

Understand why some startups succeed and others fail

Requirements

Interest in startups, technology and entrepreneurship

Description

Join the biggest startup course on Udemy: 19,000+ entrepreneurs & 2,300+ reviews! From the authors of bestselling courses in Business and Innovation:Do you want to start your own innovative business, or learn how it's done? If yes, then this course is for you. Here you'll learn how to generate startup ideas, evaluate their potential and test them with customers in real life. We use hundreds of real life examples to illustrate everything we teach to make it practical and easy to understand. It's all about startups, business, entrepreneurship and technology!    This course helps you find, evaluate and test innovative business ideas. Here are the topics covered:1) How to evaluate innovative business ideas:What Customers Really Want : The Problem-Solution FitSimple Techniques to Assess Your Market & CompetitionBrainstorm using the Lean Canvas2) How to test any startup idea with real customers:4 Ways to Bring Your Product Vision Into RealityHow to Create a Conversion Machine Landing PageHow to Create Cool Promo VideosMarketing Techniques3) Crash Course : How to Find Innovative Business IdeasThis is an entrepreneurship course focused on technology startups, but a lot of the content is also applicable to traditional businesses which have an innovative aspect to them. It works for both Entrepreneurs and Intrapreneurs who create innovative products or services within existing corporations. There's a lot of precious knowledge packed inside, so hesitate no more!(Disclaimer: The "Business Model Canvas" tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)[Created by Business Disruptors]–––––––––––––––––––––––––––––––––––––––––––––––-Here are some of our reviews that you can find in the pages below:"Amazing course. I love how they kept the course to the point and very engaging. One of the best courses that I have taken.""A fantastic course, and thank you for all the rich information and the creative presentation.""One of the best courses. I have taken entrepreneurship courses on edX and Coursera also, but this one is unique and the best. It cleared my doubts.""Very Informative. Easy to understand for someone who know nothing about entrepreneurship/startup.""It's great, fun and amazing experience learning from these videos."

Overview

Section 1: Does Your Business Idea Make Sense? The Problem-Solution Fit

Lecture 1 Introduction to the course

Lecture 2 Download File : Innovative Business Idea Brainstorming Sheet

Lecture 3 What Customers Really Want? : Introduction

Lecture 4 Evaluate the Problem You're Trying to Solve

Lecture 5 Evaluate the Solution (Your Business Idea)

Lecture 6 Draw Your Customer Persona

Section 2: Can the Business be a Massive Success? The Product-Market Fit

Lecture 7 Evaluate the Existing Competition and Substitutes

Lecture 8 Evaluate The Market Potential of Your Business Idea

Lecture 9 Profitability & Scalability

Section 3: Lean Canvas : Organize Thoughts and Ideas About Your Startup

Lecture 10 Introduction to the Lean Canvas

Lecture 11 Part 1 : Problem, Customer Segments, Unique Value Proposition

Lecture 12 Part 2 : Solution, Channels, Revenue Streams

Lecture 13 Part 3 : Cost Structure, Key Metrics, Unfair Advantage

Lecture 14 Practice: Download and Fill out the Lean Canvas for your Startup Idea

Lecture 15 Should you keep your startup idea secret to protect it? Ask Gollum about it

Section 4: Product Demo : 4 Ways to Bring Your Product Vision Into Reality

Lecture 16 What does it mean to actually "Start a Business"?

Lecture 17 How to Test Your Idea in Practice - Introduction

Lecture 18 Build a Landing Page

Lecture 19 Create a Demo Video

Lecture 20 Create a Prototype

Lecture 21 Build a Minimum Viable Product

Lecture 22 What resources do you have at your disposal?

Lecture 23 Practical Activities: Start Building!

Section 5: Create a "Conversion Machine" Landing Page

Lecture 24 Introduction to Landing Pages

Lecture 25 What's your goal? Choose among these 8 objectives

Lecture 26 Layout Structure Guidelines

Lecture 27 Visuals, Content and Fonts

Lecture 28 Header Image Guidelines to choose the best one

Lecture 29 Headline, Subheadline and Text Copy tricks to increase conversion

Lecture 30 Call to Action for your visitors (+ Recap)

Lecture 31 Bonus Lecture : Introduction to Landing Page Analytics

Lecture 32 Practice: Start building your website using these non-technical website builders

Section 6: How to Create Promo Videos for your Startup

Lecture 33 Introduction to Promo Videos

Lecture 34 How to Film with your Smartphone correctly

Lecture 35 Audio Guidelines

Lecture 36 How to Create Animated Videos With Powerpoint

Lecture 37 How to do Screencasts

Lecture 38 Music & Sound Effects

Lecture 39 How to Edit and Create the Final Video

Section 7: Free Marketing Techniques : Start Promoting Your Product

Lecture 40 Important : before you start this section

Lecture 41 Introduction to Free Marketing Techniques

Lecture 42 Get a lot of visitors for a short period of time : Part 1

Lecture 43 Get a lot of visitors for a short period of time : Part 2

Lecture 44 Get a smaller but regular number of visitors : Part 1

Lecture 45 Get a smaller but regular number of visitors : Part 2

Lecture 46 Practice: Drive visitors to your website

Section 8: Introduction to Content Marketing - Share Value!

Lecture 47 Introduction to Content Marketing

Lecture 48 Blog Posts - The fastest way to get started with Content Marketing

Lecture 49 Videos - Use the Power of YouTube search engine

Lecture 50 Downloadables & Lead Magnets - Pay With an Email Address

Lecture 51 Slideshows - Take advantage of Slideshare traffic

Lecture 52 Memes, GIFs & Infographics - Get silly… or dead serious

Lecture 53 Content Types and Platforms

Lecture 54 Metrics & Sharing Triggers

Lecture 55 Checklist & General Advice

Section 9: Crash course : How To Find Amazing Startup Ideas

Lecture 56 7 Ways to Come Up With Great Startup Ideas : Introduction

Lecture 57 7 Ways to Come Up With Great Startup Ideas : Part 1

Lecture 58 7 Ways to Come Up With Great Startup Ideas : Part 2

Lecture 59 Get more inspiration for great startup ideas

Section 10: Bonus Section

Lecture 60 BONUS Lecture

Entrepreneurs,Intrapreneurs (Corporate Innovation),Anyone interested in innovative businesses,Anyone who wants to start their own startup