How To Create A Strategic Roadmap In 10 Easy Steps

Learn how to research, create and communicate a strategic roadmap for your business or product using Figma FigJam

What you'll learn

Create a product vision

How to research user personas

Perform competitive research & battle cards

Build a strategic ecosystem map

Gain knowledge in your industry through research

Create a multi-year strategic roadmap in Figma FigJam

Get buy-in from stakeholders on your strategic vision

Utilize design sprints to validate roadmap assumptions

Requirements

You will learn everything you need to know.

Description

Requirements:You'll need an account with Figma FigJam. A free plan is available.No previous experience in product management, roadmaps, research or strategy is needed. No previous Figma FigJam skills required. No previous experience creating strategic roadmap is needed.Hi, I'm Teresa Cain and welcome to creating a strategic roadmap. Roadmapping is a way to communicate a product or organizational strategy in a meaningful way, both inside and outside the organization.​ Strategic roadmaps are more than a timeline – they are a methodical way to balance both financial impact with strategic fit for product features and long-term vision.​ Strategic roadmaps come in many shapes and sizes – but usually reflect multi-year visions.​ In this powerful session on creating a strategic roadmap for any audience, you will learn how to: ​Create a product visionResearch user personasPerform competitive research & battle cardsBuild a strategic ecosystemGain knowledge in your industry through researchCreate a multi-year strategic roadmap in Figma FigJamGet buy-in from stakeholders in your strategic vision What's Included:Receive the tools and a step-by-step instruction on creating a strategic roadmap:60 minutes of Training VideosResources, tips and tools Multiple Figma FigJam templates including: User Persona, JTBD, Buyer PersonaCompetitor Battlecards2 Hour Design SprintStrategic Ecosystem Map3-5 Year Strategic RoadmapWho this Course is for:Anyone looking to become a strategic thinker. Anyone wanting to balance financial impact with strategic fit and long-term vision. Anyone who wants to start using collaborative tools like Figma Figma to create a strategy beyond PPT Product managers, general managers, entrepreneurs, business leaders and executivesAnyone needing to create a new strategy for a product, business concept, problem or ideaSuitable for those new to strategy and strategic leaders looking for new ways to ideate

Overview

Section 1: Introduction to Strategic Roadmaps

Lecture 1 Welcome & Introduction

Lecture 2 What is a Strategic Roadmap?

Lecture 3 KPIs vs. OKRs

Lecture 4 Strategic vs. Tactical Planning

Lecture 5 10 Easy Steps to Create a Strategic Roadmap

Section 2: Steps 1-3 Establish a Vision, Empathize with Stakeholders, Research the Industry

Lecture 6 Step 1: Establish a Vision

Lecture 7 Step 2: Empathize with Stakeholders

Lecture 8 User Personas

Lecture 9 JTBD

Lecture 10 Buyer Personas

Lecture 11 Step 3: Research the Industry

Lecture 12 Create a List of Competitors

Lecture 13 Create a Competitive Analysis

Lecture 14 Feature Level Analysis

Lecture 15 Create Competitive Battlecards

Section 3: Steps 4-5 Build a Strategic Ecosystem, Ideate Solutions

Lecture 16 Step 4: Build an Strategic Ecosystem

Lecture 17 Strategic Ecosystem Map Examples

Lecture 18 Summary Page for Top 3 Companies in Each Section

Lecture 19 Step 5: Ideate Solutions

Lecture 20 Document Your Ideas

Section 4: Steps 6-7 Validate Priorities, Create a Roadmap

Lecture 21 Step 6: Validate Priorities

Lecture 22 Conduct a Two Hour Design Sprint

Lecture 23 Two Hour Design Sprint Method

Lecture 24 Benefits of 2 Hour Design Sprints

Lecture 25 2 Hour Design Sprint Template

Lecture 26 Step 7: Create a Strategic Roadmap

Lecture 27 Strategic Roadmap Investment

Lecture 28 Strategic Roadmap Examples in PPT

Lecture 29 Strategic Roadmap Example in Figma FigJam

Section 5: Steps 8-10 Sell Your Vision, Accept Feedback, Update Roadmap

Lecture 30 Step 8: Sell Your Vision

Lecture 31 Slide Deck Example to Sell Vision to Stakeholders

Lecture 32 Step 9: Accept Feedback

Lecture 33 Step 10: Update Roadmap

Lecture 34 It's Time to Create Your Strategic Roadmap!

Product Managers,Entrepreneurs,Business Leaders,Start-up Founders,Business Professionals,Product Marketing Managers,Partnership Managers,General Managers