How Retargeting Works–The Complete Guide To Retargeting Ads

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

What you'll learn

How Retargeting Works–The Complete Guide To Retargeting Ads!

How to set up Google retargeting ads with the Google Remarketing. Retargeting ads are typically highly converting and cheapest

Profitably set up, manage and optimize professional retargeting campaignis

Use advanced retargeting techniques to stay in front of your most engaged website traffic

Requirements

You must have an internet connection You must have a google account (it's easy and free to set one up) You must be willing to learn new things and apply them in your campaigns as the course progresses You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)

Description

This course provides an introduction to Google Ads, specifically focusing on the implementation of Google Ads retargeting strategies.Retargeting involves displaying ads to individuals who have previously visited your website. These individuals, having shown interest in your site, are considered warm leads. Targeting warm leads is more effective than targeting cold leads, as those who have engaged with your website are more likely to interact with your business and are typically more cost-effective to reach.The course is designed to be concise, allowing participants to set up their retargeting campaigns in a single day and commence running ads promptly.The instructor is responsive and committed to providing excellent support to students. With a commitment to addressing 99% of student queries within 24 hours, the instructor emphasizes care and responsibility to ensure students derive value from the course, distinguishing this support from experiences where other instructors may not be as responsive.Retargeting serves as a crucial strategy, considering that the majority of websites generate leads and sales from only 5% of their traffic. The course highlights the significance of retargeting to re-engage past website visitors, encouraging them to return and, ideally, make a purchase. Many businesses employ retargeting because it has proven to be effective, often yielding the highest Return On Investment (ROI). If you aim to learn how to execute profitable retargeting campaigns, this course is tailored for you.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is Remarketing or Retargeting

Lecture 3 Retargeting Live Example

Section 2: Introduction to Sales Funnel

Lecture 4 What is Sales Funnel

Section 3: Google Analytics Linking with Google Adwords

Lecture 5 How to link Google Analytics with Google Adwords

Lecture 6 How to Get Google Analytics Audiences in Google Adwords

Lecture 7 Google Analytics Integration with Google Adwords Part II

Section 4: Why Google Tag Manager

Lecture 8 Introduction to Google Tag Manager

Lecture 9 How to link website with Google Tag Manager

Lecture 10 How to create Remarketing Audience with Google Tag Manager

Section 5: Google Adwords New Interface

Lecture 11 Live Demo Walkthrough New Google Adwords Interface

Section 6: Live Google Adwords Campaigns for Remarketing

Lecture 12 Display Remarketing Campaign

Lecture 13 Search Remarketing Campaign

Lecture 14 How to write Ad Copy for your campaign

Section 7: Youtube Channel Remarketing

Lecture 15 How to link Youtube channel with Adwords

Lecture 16 How to create Youtube Video Audience with Google Adwords

Lecture 17 Youtube Retargeting Campaign for Videos

Section 8: Additional Live Client Sessions

Lecture 18 How to create Multiple Ads in Single Campaign

Lecture 19 Sales Funnel Example

This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns This course is for you if you know that retargeting works, but haven't been able to make it successful for your company This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course This course is NOT for you if you're not serious about your website traffic