Hotel Branding Foundation

Hotel brand management, Hotel brand equity, Building hotel positioning, Brand development strategy, Brand awareness etc.

What you'll learn

Tips to create a legendary hotel brand

Techniques to elevate your brand

Five channels to drive hotel brand awareness

Brand management

Brand development strategy

The importance of hotel positioning in building your hotel brand

Steps to increase your hotel brand awareness on a budget

Building hotel brand equity

The value of hotel brand promise

Hotel design

Requirements

No special requirement

Desire to have in-depth knowledge in hotel branding

Seeking knowledge to manage your hotel

Description

  Branding is very important to every business, when consumers interact with your hotel, whether through an online advertisement or visiting your website they form an impression. A hotel's brand is a representation of what  the hotel is- its identity. Its what brings a group of properties together under one umbrella of shared characteristics and values. Building your company brand identity is very important to any hotel business. A brand's identity is the amalgamation of the words images style and tone a brand uses to share its messages. Hotel branding is very vital to the success of every business, hotel branding is the overall design made up of each individual piece of the brand's identity. Lets clearly understand that the name of your brand is often the very first part of your hotel that prospective customers will encounter and choosing the right name is a critical part of determining the brand's reputation. Building hotel brand reputation does not come easily for hotel business, it needs consistent effective service delivery and customer satisfaction.   Hoteliers  must remember that hotel brand image impacts how customers view your business prior to arrival. From accommodation to service level your hotel's branding tells guest what to expect before they ever set foot in the hotel lobby. The big part of building customer trust is consistency. Now there is price war among the hotel industry, so brand positioning is very important in effective service positioning.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is hotel branding

Lecture 3 What is brand identity

Lecture 4 Why is hotel branding important

Lecture 5 Keys to successful hotel branding

Lecture 6 The best hotel branding examples

Lecture 7 Key guidelines for hotel brand building

Lecture 8 Important of brand development and how to get it right

Lecture 9 How to market a new hotel

Lecture 10 How to make your hotel stand out from competition

Lecture 11 How can you create a great hotel brand

Lecture 12 What are the visual elements of a hotel brand

Lecture 13 Hotel design

Lecture 14 What are the written elements of a hotel brand

Lecture 15 How hotels create brand awareness and loyalty

Section 2: Tips To create A Legendary Hotel Brand

Lecture 16 Consistency count

Lecture 17 Be true to what your hotel is

Lecture 18 Have niche

Lecture 19 Create a captivating story

Lecture 20 Sell a breakthrough experience

Lecture 21 Provide story-worthy services

Lecture 22 Provide unique offerings

Section 3: Techniques To Elevate Your Brand

Lecture 23 Set up a loyalty program

Lecture 24 Highlight your brand at every touch point with your guest

Lecture 25 Communicate your brand value

Lecture 26 Experience with aroma and audio branding

Section 4: Five Channels To Drive Hotel Brand Awareness

Lecture 27 Use social media marketing for your hotel

Lecture 28 Create live events that highlight your hotel

Lecture 29 Sponsor events frequently

Lecture 30 Feature impressing guest review on your hotel's website

Lecture 31 Offer membership on loyalty cards for your hotel

Section 5: Brand Management

Lecture 32 What is brand management

Lecture 33 How brand management works

Lecture 34 Benefits of brand management

Lecture 35 Effective brand management techniques

Lecture 36 Brand management elements

Lecture 37 Brand management versus marketing

Lecture 38 Examples of brand management

Section 6: Brand Development Strategy

Lecture 39 Consider your overall business strategy

Lecture 40 Identify your target clients

Lecture 41 Research your target client group

Lecture 42 Develop your brand positioning

Lecture 43 Develop your messaging strategy

Lecture 44 Develop your name, logo and tagline

Lecture 45 Develop your content marketing strategy

Lecture 46 Develop your website

Lecture 47 Build your marketing toolkit

Lecture 48 Implement, track, and adjust

Section 7: The Importance Of Hotel Positioning In Building your Hotel Brand

Lecture 49 Introduction

Lecture 50 Verifying your target market

Lecture 51 Creating an offer for them

Lecture 52 Showing your offer

Section 8: Steps to Increase Your Hotel Brand Awareness On A Budget

Lecture 53 Introduction

Lecture 54 Create that hotel marketing plan

Lecture 55 Once the marketing plan is created, prioritized the important items

Lecture 56 Allot the remaining budget for recent trends for brand awareness

Section 9: Building Hotel Brand equity

Lecture 57 Introduction

Lecture 58 Marketing tactics to preserve brand equity

Section 10: The Value Of Hotel Brand Promise

Lecture 59 Introduction

Lecture 60 Executing on your brand promise measure, monitor and train

Hoteliers, managers, employees, owners, business people, hotel associations, travelers, customers, etc.