Hospitality Marketing Mastery

Grow your hotel, resort, or restaurant with branding, SEO, guest experience, and future-ready digital strategy

What you'll learn

Develop and execute high-converting marketing strategies tailored specifically for hotels, resorts, restaurants, and tourism businesses

Master the guest journey—from awareness to advocacy—using data, digital tools, and customer psychology

Optimize your brand for mobile, voice, social, and local search to drive direct bookings and stand out in a competitive market

Build loyalty and reputation through immersive experiences, automation, and future-ready marketing techniques powered by AI and analytics

Requirements

No prior marketing experience is required—this course is designed for both beginners and professionals in the hospitality industry

A basic understanding of how hotels, restaurants, or tourism businesses operate will be helpful but not necessary

Access to a computer or mobile device with internet connectivity to view lessons and implement strategies

Curiosity, creativity, and a desire to grow your hospitality business in the digital age!

Description

The hospitality industry has changed—and so have your guests. Today’s travelers are digitally savvy, socially connected, and value-driven. They expect seamless experiences, personalized engagement, and brands that reflect their values. If your marketing hasn’t evolved to meet this new reality, you're missing bookings—and opportunities.Hospitality Marketing Mastery is your complete roadmap to building a modern, high-performing marketing strategy for your hotel, resort, restaurant, or tourism business. Whether you’re new to marketing or a seasoned professional looking to sharpen your digital edge, this course will give you the skills, tools, and confidence to grow your brand and attract guests in 2025 and beyond.Across 40 expert-designed lessons, you’ll learn how to craft a compelling brand, map the guest journey, and execute targeted campaigns that convert. From social media and SEO to loyalty programs and reputation management, we cover every essential area of modern hospitality marketing.You’ll dive into digital strategy fundamentals—learning how to create a high-converting website, drive direct bookings, and use email marketing, paid ads, and content to build lasting guest relationships. You’ll master mobile and voice search optimization, explore automation and AI, and discover how to use data, feedback, and analytics to make smarter decisions.We’ll also tackle the emotional side of hospitality: how to create memorable guest experiences, develop a meaningful brand story, and market with authenticity, purpose, and innovation. You'll learn how to engage Gen Z travelers, lead with sustainability, and build brand loyalty that goes far beyond points.Every module is packed with real-world examples, actionable insights, and forward-thinking strategies designed specifically for the hospitality and tourism industries. We speak your language—and we understand your challenges.By the end of this course, you’ll be able to:Build a powerful brand identity for your hotel, restaurant, or tourism businessDesign marketing strategies that align with your guest journey and business goalsMaster key digital channels including social media, SEO, email, and paid adsUse AI, automation, and guest data to create personalized, scalable marketing campaignsManage your online reputation, respond to reviews, and turn feedback into growthLaunch immersive experiences using virtual tours, AR/VR, and video contentFuture-proof your brand through sustainability, innovation, and guest-centric storytellingThis course is ideal for hospitality business owners, marketing professionals, tourism entrepreneurs, and anyone passionate about growing in this fast-moving industry. No marketing background? No problem. We break down the concepts clearly and offer tools you can apply immediately, no matter your experience level.Whether you’re running a boutique hotel, managing a restaurant group, or launching a new glamping retreat, Hospitality Marketing Mastery will help you attract more guests, increase bookings, and elevate your brand.Ready to market smarter, connect deeper, and grow faster? Enroll now and lead the future of hospitality.

Overview

Section 1: Foundations of Hospitality Marketing

Lecture 1 Introduction to Hospitality Marketing

Lecture 2 Understanding the Hospitality Industry Landscape

Lecture 3 The Customer Journey in Hospitality

Lecture 4 Brand Positioning for Hotels, Restaurants & Resorts

Lecture 5 Competitive Analysis & Benchmarking

Section 2: Market Research & Customer Insights

Lecture 6 Gathering Guest Feedback & Data

Lecture 7 Using Personas to Target Ideal Guests

Lecture 8 Understanding Behavioral Trends in Travelers

Lecture 9 Mapping the Guest Experience

Lecture 10 Tools for Market & Sentiment Analysis

Section 3: Branding & Storytelling

Lecture 11 Building a Memorable Hospitality Brand

Lecture 12 Crafting Brand Narratives That Resonate

Lecture 13 Visual Identity: Design, Colors & Consistency

Lecture 14 Guest-Centric Messaging & Language

Lecture 15 Case Studies of Iconic Hospitality Brands

Section 4: Digital Marketing Essentials

Lecture 16 Creating a High-Performing Hospitality Website

Lecture 17 Mastering SEO for Hotels and Restaurants

Lecture 18 Email Marketing that Drives Bookings

Lecture 19 Social Media Strategy: Platforms & Content

Lecture 20 Paid Advertising: Google Ads, Meta, and OTAs

Section 5: Psychology & Behavior in Hospitality

Lecture 21 The Science of Guest Decision-Making

Lecture 22 Pricing Psychology & Perceived Value

Lecture 23 Designing Memorable Guest Experiences

Lecture 24 Loyalty Programs That Actually Work

Lecture 25 Personalization & Emotional Engagement

Section 6: Sales & Distribution Channels

Lecture 26 Direct Bookings vs OTAs: Strategy & Tactics

Lecture 27 Revenue Management & Dynamic Pricing

Lecture 28 Group Sales & Event Marketing

Lecture 29 Partner Marketing & Local Collaborations

Section 7: Technology & Innovation

Lecture 30 Metrics That Matter: KPIs for Hospitality

Lecture 31 Marketing Automation in Hospitality

Lecture 32 Leveraging AI & Chatbots for Guest Engagement

Lecture 33 CRM Tools for Relationship Marketing

Lecture 34 Mobile & Voice Search Trends

Lecture 35 Virtual Tours, AR/VR & Immersive Marketing

Section 8: Global Trends & Future-Proofing

Lecture 36 Sustainability as a Marketing Advantage

Lecture 37 Marketing to Gen Z and the Next Wave of Travelers

Lecture 38 Managing Reputation and Online Reviews

Lecture 39 Crisis Communication & Brand Recovery

Lecture 40 The Future of Hospitality Marketing: 2030 & Beyond

Hotel and resort owners, managers, and marketing teams looking to increase visibility and direct bookings,Restaurant operators and hospitality entrepreneurs who want to attract more local and tourist traffic,Tourism professionals and destination marketers ready to modernize their digital strategy and engage next-gen travelers,Hospitality students and career switchers eager to gain real-world marketing skills tailored to the travel and service industry,Anyone passionate about building a standout brand in hospitality—whether you’re running a boutique inn or launching a glamping site