Hands On Google Ads | Complete Google Ads & Ppc Course

Google Ads Insider: Expert Tactics for PPC Dominance | Ultimate Google Ads Course From an Agency Expert | For 2023

What you'll learn

Navigating to Google Ads platform

Identifying your goal as a business

Google Ads metrics

Google Ads targeting

Google Ads audience targeting

Google Ads keyword targeting

How Google Ads auction works

Winning Google Search campaign structure

Google Search ads bidding strategies

Google Ads conversion tracking

Google Search campaign setup

Google Search ads negative keywords

Google Search ads dynamic keyword insertions

Downloadable negative keyword list

Reading auction insights

Google Ads Optimizations (with the downloadable checklist)

Google Display Ads

Google Display Ads bidding strategies

Google Display Ads campaign setup

Google Discovery Ads basics

Google Discovery Ads bidding strategies

Google Discovery Ads campaign setup

Google Shopping Ads profit calculator

Google Shopping Ads conversion tracking from Analytics

Google Merchant Center training

Pulling product feed from the Google Merchant Center

Google Shopping Ads campaign setup

Google Video Ads (YouTube Ads) basics

Google Video Ads (YouTube Ads) creative formula for lead generation

Google Video Ads (YouTube Ads) creative formula for ecommerce

Google Video Ads (YouTube Ads) campaign setup

Google Video Ads (YouTube Ads) campaign optimization

Google Performance Max Ads basics

Google Performance Max Ads campaign setup

Google Performance Max Ads optimizations

Google App campaigns basics

Google App campaign setup

Requirements

No Google Ads experience is required.

Only and internet access and willingness to focus on the course is required!

Description

Are you ready to be one of the elite group of people who possesses the power of Google Ads?Glad to hear!You are about to boost your career as a digital marketer.Because Google Ads is the number one tool in any digital marketers toolbox.You will be able to run ads on Google and generate sales and leads with tons of profit.Ultimately you will make more money.Whether you want to run Google ads for your business or for your clients in an agency, you need to become a master in this complicated platform.Yes, Google Ads is complicated. But wait till you hear this…I will show the easiest way to become a Google Ads master in the shortest period of time.How?I have been working in the most successful digital marketing agencies in the world.Seen dozens of different PPC strategies. Some were great, some were subpar.After 10 years of working in agencies, I realised something very peculiar.One weird strategy of running Google Ads puts money in the bank again and again.However, the rest of the Google Ads strategies barely broke even.I wanted to put this to test and tried it on my business and…Volia!This PPC strategy worked again.At this point I knew I was onto something big.What did I do? I shared this information with many marketing departments. Mentored people.It was all great, but I wanted everyone to have access to this information on a mass scale.So I decided to create this Hands on Google Ads course.So people all around the world can access it at the same time and ask their questions to me directly.What you can expect at the end of this course?You will be present when your customers are searching for you with Google Search Ads.You will retarget people who visited your website but didn’t buy with Google Display Ads.You will generate high-quality leads by appearing in your customers’ inbox with Google Discovery Ads.You will target your target audience right before they watch a video on YouTube.You will show your product image in the Google search results when they want to buy it.Enough with the skills you will gain at the end. Let me tell you what you will see inside of this value packed course.What will you see exactly?You will see clear explanations of Google Ads terminologies, practical in-platform campaign setups, live optimizations and campaign analysis.This PPC Google Ads course will have white board lectures, screen share lectures and live presentations walk-troughs.Everything is perfectly constructed to teach you the highest-paid skill of Google Ads. In the shortest amount of time.This teaching structure cannot be seen on YouTube or any other platform. Because this took months to record. And I took out 45 hours of content to make it concise and clear to understand.In this Google Ads Mastery course you will learn:Navigating to Google Ads PlatformIdentifying your goal as a businessGoogle Ads metricsGoogle Ads targetingGoogle Ads audience targetingGoogle Ads keyword targetingHow Google Ads auction worksWinning Google Search campaign structureGoogle Search ads bidding strategiesGoogle Ads conversion trackingGoogle Search campaign setupGoogle Search ads negative keywordsGoogle Search ads dynamic keyword insertionsDownloadable negative keyword listReading auction insightsGoogle Ads Optimizations (with the downloadable checklist)Google Display AdsGoogle Display Ads bidding strategiesGoogle Display Ads campaign setupGoogle Discovery Ads basicsGoogle Discovery Ads bidding strategiesGoogle Discovery Ads campaign setupGoogle Shopping Ads profit calculatorGoogle Shopping Ads conversion tracking from AnalyticsGoogle Merchant Center trainingPulling product feed from the Google Merchant CenterGoogle Shopping Ads campaign setupGoogle Video Ads (YouTube Ads) basicsGoogle Video Ads (YouTube Ads) creative formula for lead generationGoogle Video Ads (YouTube Ads) creative formula for ecommerceGoogle Video Ads (YouTube Ads) campaign setupGoogle Video Ads (YouTube Ads) campaign optimizationGoogle Performance Max Ads basicsGoogle Performance Max Ads campaign setupGoogle Performance Max Ads optimizationsGoogle App campaigns basicsGoogle App campaign setupLet me tell you something.This is not even the best part.You will be able to ask your questions in the message section.All of your questions will be answered within 24 hours. GUARANTEED!So, if you want to learn this powerful money making skill in the shortest amount of time, this is your address.Buy the course now and see your career transform!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 How to Follow the Course?

Section 2: Google Ads Basics (Skip This If You Are Not a Beginner)

Lecture 3 Navigating to Google Ads

Lecture 4 Google Ads Business Goals

Lecture 5 Google Ads Metrics (Skip this if you are not a beginner)

Lecture 6 Presentation Access

Section 3: Google Ads Targeting

Lecture 7 Google Ads Targeting

Lecture 8 Google Ads Audience Targeting

Lecture 9 Google Ads Keyword Targeting

Lecture 10 Access to the Presentation

Section 4: Google Search Ads

Lecture 11 How Google Auction Works?

Lecture 12 Google Search Ads Campaign Structure

Lecture 13 Google Search Ads Bidding Strategies

Lecture 14 Access to the Documents

Lecture 15 Google Ads Conversion Tracking

Lecture 16 Google Ads Search Campaign Setup

Lecture 17 Google Search Ads Negative Keywords

Lecture 18 Google Search Ads Setup PT.2

Lecture 19 Google Search Ads Dynamic Keyword Insertions (DKI)

Lecture 20 Google Search Ads Copywriting

Lecture 21 Negative Keywords List (Downloadable)

Section 5: Auction Insights & Optimization

Lecture 22 Auction Insights

Lecture 23 Google Ads Optimizations

Lecture 24 Optimizations Checklist

Section 6: Google Display Ads

Lecture 25 Google Display Ads Must Know

Lecture 26 Google Display Ads Bidding Strategies

Lecture 27 Google Display Ads Campaign Setup

Lecture 28 Google Display Presentation

Section 7: Google Discovery Ads

Lecture 29 Google Discovery Ads Basics (Must Watch)

Lecture 30 Google Discovery Ads Campaign Setup

Lecture 31 Access the Presentation

Section 8: Google Shopping

Lecture 32 Google Shopping Profit Calculator

Lecture 33 Google Shopping Ads Analytics

Lecture 34 Google Shopping Ads Analytics Linking

Lecture 35 Google Shopping Ads Basics

Lecture 36 Pulling Products From Merchant Center

Lecture 37 Google Shopping Ads Campaign Setup

Lecture 38 Access to the Presentations

Section 9: Google Video Ads (YouTube Ads)

Lecture 39 Youtube Ads Basics

Lecture 40 Youtube Ads Creative Formula for Lead Generation

Lecture 41 Youtube Ads Creative Formula For Products

Lecture 42 Youtube Ads Campaign Setup Part 1

Lecture 43 Youtube Ads Campaign Setups Part 2

Lecture 44 Youtube Ads Presentation Access

Section 10: Google Performance Max Campaigns

Lecture 45 Google Performance Max Campaign Type Basics PT.1

Lecture 46 Google Performance Max Campaign Type Part.2

Lecture 47 Google Performance Max Campaign Setup

Lecture 48 Performance Max Presentation Access

Section 11: Google App Campaigns

Lecture 49 Google App Campaigns Overview

Lecture 50 Google App Campaign Setup PT.1

Lecture 51 Google App Campaign Setup PT.2

Lecture 52 Access the Google App Presentation

Small business owners and entrepreneurs looking to advertise their products or services effectively online.,Marketing professionals who want to enhance their skills in managing Google Ads campaigns.,Freelancers or digital marketing consultants aiming to expand their service offerings by including Google Ads management.,E-commerce store owners seeking to optimize their Google Ads campaigns and increase online sales.,Startups and new businesses looking to establish a strong online presence through targeted advertising.,Marketing managers or team members responsible for managing and optimizing Google Ads campaigns within their organization.,Digital marketing enthusiasts interested in gaining in-depth knowledge and practical skills in Google Ads.,Website owners or bloggers aiming to monetize their platforms through effective ad placement and management.,Individuals aspiring to start a career in digital marketing or pay-per-click advertising.,Anyone interested in understanding the fundamentals and best practices of Google Ads and PPC advertising.,Marketing students or individuals studying digital marketing who want to gain practical knowledge and hands-on experience with Google Ads.,Affiliate marketers looking to drive targeted traffic to their affiliate offers through optimized Google Ads campaigns.,Non-profit organizations aiming to raise awareness, attract donors, or promote their causes through Google Ads.,Local business owners or service providers seeking to attract customers within their specific geographical area through targeted local advertising with Google Ads.,Social media managers or digital media professionals interested in integrating Google Ads into their overall online advertising strategy.