Go-To-Market Strategy Funnel: A Practical Innovation Tool

A tool and step-by-step methodology that helps you innovate, and evaluate your product or service ideas for the market

What you'll learn

Learn to use a proven and practical innovation tool step-by-step

Use the Go-to-market Strategy Funnel to test a product or service idea

Analyze overall market potential

Explore customer insights via Jobs-to-be-Done Technique

Analyze the competition dynamics of a company (consider competition as a whole)

Make a Go-to-Market consideration

Analyze the economic viability of a product or service idea

Requirements

Basic or intermediate-level knowledge of strategy and innovation

Description

Companies are full of talented professionals with many product and service ideas. But is it really easy to evaluate an idea through the eyes of customers, visible and invisible competitors, stakeholders, and shareholders?With this course that includes a proven tool and an inspirational business case, you will learn to evaluate and test your product or service ideas through a funnel and make a decision whether they should be launched or not.During the 2-hour presentations, market, customer, competition and economic viability analyzes are explained conceptually and how to apply them on the tool is demonstrated. In the last module of the course, knowledge and practise are reinforced with a detailed business case and thus you will learn how to use the tool.During the course, you will be able to download the MS Excel template and a case study explained in the training as a file and use it in your business life.I really hope you'll enjoy the course and I am looking forward to receiving your feedbacks. If during the class there is anything you don't understand or want to comment or go deeper into the details, please feel free to reach out to me on Linkedin.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Module 1 - What is Go-to-Market Strategy Funnel?

Lecture 2 The Concept

Lecture 3 The Process

Section 3: Module 2 - The Funnel Stages

Lecture 4 Market Potential

Lecture 5 Customer Insights

Lecture 6 Competition

Lecture 7 Consideration

Lecture 8 Economic Viability

Section 4: Module 3 - Business Case

Lecture 9 Business Case: Baby Wet Wipes

Managers, executives, strategy enthusiasts and innovators,Professionals interested in Innovation and Go-to-Market Strategy