Google Ads Mastery For Beginners 2025

Launch Effective Campaigns, Optimize Keywords, and Boost ROI with Practical Examples and AI Tools

What you'll learn

How to create and manage effective Google Ads campaigns.

The fundamentals of Google Advertising, including campaign hierarchy and ad placements.

Step-by-step guidance to set up a Search Campaign using real-world examples (e.g., a dog toy website).

Advanced keyword research and optimization techniques using AI tools like ChatGPT.

How to write compelling ad headlines, descriptions, and use ad extensions like sitelinks and callouts.

Setting up and managing campaign budgets with a focus on Return on Ad Spend (ROAS).

Using tools like Google Keyword Planner and Google Trends for keyword discovery and forecasting.

Creating Google Display Ads with tools like Canva and advanced audience targeting.

Tracking and analyzing ad performance metrics like CTR, CPC, and conversion rates.

Requirements

A Google account to set up and manage Google Ads campaigns.

No prior experience with Google Ads is required, but familiarity with digital marketing concepts is a plus.

Description

Landing Page: Google Ads Mastery for Beginners 2025Launch Your First Campaign and Optimize Advertising Strategies with AI ToolsMaster Google Ads and Transform Your Advertising GameAre you ready to learn how to create, optimize, and scale successful Google Ads campaigns? Whether you're an entrepreneur, marketer, or aspiring advertiser, this course will guide you through the essentials of Google Advertising and help you leverage the power of AI tools like ChatGPT. You'll learn how to create targeted campaigns, optimize keywords, and analyze performance with real-world examples, including a dog toy website case study.This course combines beginner-friendly guidance with advanced insights, showing you how to make the most of Google Ads with AI and tools like the Google Keyword Planner and Canva. With step-by-step lessons, you'll quickly master the art of Paid Ads and start seeing results.Why Learn Google Ads in 2025?Increased Reach: Over 90% of internet users encounter Google Ads daily. Learn how to target your ideal audience effectively.AI Integration: Discover how tools like ChatGPT can revolutionize your Google Ads campaigns by making keyword research, ad creation, and performance tracking easier than ever.Stay Competitive: With the rise of Google Ads with AI, even small businesses can achieve professional advertising results.Revenue Growth: Effective use of Google Advertising increases sales, boosts brand visibility, and delivers measurable ROI.Course Breakdown: What You’ll LearnModule 1: Introduction to Google AdsWhat Is Google Ads? Understand the basics of Google Advertising, how it works, and its importance in digital marketing.Where Are Google Ads Displayed? Learn about the different places your ads can appear, including Google Search, YouTube, and Google Display Network.Module 2: Understanding Google Ads Account HierarchyThe Objective of Your Campaign: Define your campaign goals, whether it's driving traffic, generating leads, or boosting sales.Overview of Campaign Types: Explore the various types of Google Ads campaigns, including search, display, shopping, video, and app ads.Real-Life Example: Follow a step-by-step guide to setting up a campaign for a dog toy website, learning how each decision impacts ad performance.Module 3: Your First Search Campaign: A Practical ExampleCampaign Name and Settings: Learn how to name your campaign, set bidding strategies, and decide on the ad network.Location and Language Settings: Target your ads to specific regions and demographics for maximum relevance.Audience Segmentation: Use AI tools to create detailed audience profiles for your ads.Additional Settings: Explore options for ad rotation, start and end dates, and more.Module 4: Your First Search Campaign: KeywordsHow Do Google Ads Keywords Work? Understand keyword match types, negative keywords, and their role in targeting the right audience.AI-Powered Keyword Generation: Learn how to use tools like ChatGPT for advanced keyword research, wrapping, and grouping to save time and improve accuracy.Module 5: Your First Search Campaign: Text AdsCrafting Headlines That Convert: Write compelling ad headlines that grab attention.Writing Effective Descriptions: Learn the secrets to creating ad copy that drives clicks and conversions.Enhancing Ads with Sitelinks and Callouts: Add extra links, promotions, and callouts to make your ads more engaging and informative.Module 6: Your First Search Campaign: Budget SetupSetting Your Daily Budget: Understand how to allocate your advertising spend effectively.Calculating ROAS (Return on Ad Spend): Learn how to evaluate and maximize the profitability of your Google Ads campaigns.Module 7: Introduction to Google Keyword PlannerDiscovering New Keywords: Use the Google Keyword Planner to find untapped opportunities for your campaigns.Forecasting Search Volume and Performance: Plan your campaigns with data-backed insights into keyword potential.Module 8: Advanced Keyword Strategies with AIKeyword Research Using AI: Master the art of Google Ads keyword research with tools like ChatGPT and Google Trends.Keyword Wrapping Techniques: Learn how to wrap and refine your keywords for optimal performance.Module 9: Google Ads Display AdsBasics of Display Ads: Understand how Google Display Ads can expand your reach and enhance your brand’s visibility.Location and Language Targeting: Tailor your display ads for specific audiences in relevant locations.Audience Targeting: Learn advanced segmentation techniques for better targeting.Creating Stunning Ads with Canva: Use Canva to design visually appealing display ads that stand out.Module 10: Creating Custom AudiencesCustom Audience Segments: Discover how to build tailored audience groups to increase ad relevance and performance.Module 11: Ad Performance Tracking and OptimizationUnderstanding Key Metrics: Learn how to track and interpret important metrics like CTR, CPC, and conversion rate.Advanced Calculations: Dive into deeper insights, such as cost per lead and ROAS tracking.Who Is This Course For?Beginners: Start your journey in Google Advertising with easy-to-follow lessons.Small Business Owners: Drive more traffic and conversions for your business with Google Ads.Marketers: Enhance your skills with insights into Google Ads with AI and advanced Google Ads strategies.What Makes This Course Unique?Real-World Examples: Practical, hands-on learning with a dog toy website case study.AI-Powered Tools: Learn to use ChatGPT for faster, smarter ad creation and optimization.Advanced Insights for Beginners: Master Google Ads with AI and stand out in the competitive world of Paid Ads.Enroll Now and Start Your Google Ads Journey!Don’t miss your chance to master Google Ads and leverage the latest AI tools. Whether you're aiming to grow your business or upgrade your marketing skills, this course will equip you with everything you need to succeed in Google Advertising.Sign up today and take your first step towards paid advertising success!

Overview

Section 1: Introduction to Google Ads

Lecture 1 Introduction

Lecture 2 What is Google Ads and Where Are Google Ads Displayed?

Section 2: The Objective of Your Campaign

Lecture 3 The Objective of Your Campaign

Lecture 4 Overview of Campaign Types

Lecture 5 Our Course Example: Dog Toy Website

Section 3: Your First Search Campaign: A Practical Example

Lecture 6 Campaign Name, Bidding & Ad Network

Lecture 7 Location Settings for Your Google Campaign

Lecture 8 Language Settings

Lecture 9 Creating Your Audience Segment

Lecture 10 More Google Ads Setting

Section 4: Your First Search Campaign: Keywords

Lecture 11 How do Google Ads Keywords Work?

Lecture 12 [NEW] Keyword and Asset Generation with AI

Section 5: Your First Search Campaign: Text Ads

Lecture 13 Ad Headline

Lecture 14 Ad Descriptions

Lecture 15 Final URL

Lecture 16 Sitelinks

Lecture 17 Callouts & Promotions

Section 6: Your First Search Campaign: Setting up the Budget

Lecture 18 Setting Your Daily Budget

Lecture 19 ROAS: What Is It and How Do I Calculate It?

Section 7: Introduction to Google Keyword Planner

Lecture 20 Keyword Planner: Discover new Keywords

Lecture 21 Keyword Planner: Get Search Volume and forecast

Section 8: Keywords for Search Ads

Lecture 22 Keyword Wrapper with AI

Lecture 23 Keyword Research: Google Search & Google Trends

Section 9: Google Ads Display Ads

Lecture 24 Basics of Google Display Ads

Lecture 25 Display Ad: Location & Language Settings

Lecture 26 Display Ad: Bidding & Budget Settings

Lecture 27 Display Ad: Audience Targeting

Lecture 28 Display Ad: Creating an Ad

Lecture 29 Creating Display Ads with Canva

Section 10: Creating Custom Audiences

Lecture 30 Creating Custom Audiences & segments

Section 11: Ad Performance

Lecture 31 Check the most important numbers

Lecture 32 Further Ad Calculations - Good To Know

Section 12: [Add-On] Paid Ads with ChatGPT AI

Lecture 33 Creating the targets with ChatGPT (creating a persona)

Lecture 34 The Ads Headline with ChatGPT

Lecture 35 The Ads Copy/ body text with ChatGPT

Lecture 36 The Call-To-Action in the Ads with ChatGPT

Lecture 37 Problems and wishes based on the target group with ChatGPT

Beginners who want to learn how to start advertising with Google Ads.,Small business owners looking to increase website traffic, generate leads, or boost sales through Google Advertising.,Freelancers and marketers eager to add Google Ads and AI-powered ad tools to their skill set.,Entrepreneurs interested in mastering Paid Ads with AI for better advertising efficiency and ROI.,Anyone curious about Google Ads and how to use platforms like Google Keyword Planner and Google Adsense effectively.