Go To Market Strategy

Your go to Course for Business/ Startup and Organizations Success in the Market

What you'll learn

Understand what a Go To Market (GTM) Strategy is and why it's important

Learn how to create a GTM Strategy for your business/ startup: a step by step guide

Create an Ideal Customer Profile (ICP) for your business and get set up for positioning in the market

Develop a Marketing Plan based on your ICP

Set yourself up for the success of your business/ startup; or organization in the market

Requirements

No prior marketing experience is needed; just openness to learn how to best launch your business/ startup to the market for increases chances of success

Description

Did you know that it's possible to have the right/ quality product or service but not succeed in the market? This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That's what Go To Market Strategy is all about.This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market. Through this course, trainees will:- Understand what Go To Market (GTM) Strategy is and its importance- Learn how to and create their own GTM Strategy; through a step by step guide- Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.- Learn about Marketing Strategies and Planning- Create a Market Plan and Strategy for their business/  startup; and gain knowledge on how to continually apply the right strategies depending on the market trends - and customers evolution.

Overview

Section 1: Introduction

Lecture 1 Welcome

Lecture 2 Course Overview

Section 2: Getting Started

Lecture 3 What is a Go To Market (GTM) Strategy?

Lecture 4 Why you need a GTM Strategy

Lecture 5 Summary

Section 3: Developing a Go To Market Strategy

Lecture 6 What a Go To Market Strategy Entails

Lecture 7 Guiding Questions Part 1

Lecture 8 The Golden Circle in Relation to GTM Strategy/ Marketing

Section 4: Customer Profiling

Lecture 9 Introduction to Ideal Customer Profiling

Lecture 10 What makes an Ideal Customer Profile (ICP)

Lecture 11 ICP Example

Section 5: Developing a Go To Market Strategy

Lecture 12 Guiding Questions: Part 2

Section 6: Marketing Plan

Lecture 13 Marketing Plan Explained

Lecture 14 Develop Your Marketing Plan

Section 7: Course Summary

Lecture 15 Summary

Section 8: Conclusion

Lecture 16 Goodbye and All the Best

Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully,Business Marketing Trainers,Business Development Trainers,Beginner and Intermediate Marketers