Generative Ai And Prompt Engineering For Marketers In 2025

Learn powerful skills in prompt engineering for generative AI tools such as Chat GPT, Gemini, Co-Pilot and CLAUDE AI.

What you'll learn

Utilize AI tools like ChatGPT for improving the effectiveness of your marketing campaigns.

Create genuine, AI-optimized content for marketing campaigns, enhancing the usage of tools like ChatGPT, Gemini, Co-Pilot and Claude AI.

Infuse AI into strategic planning for precise insights and use AI as a brainstorming partner for business problem solving.

Master prompt engineering for efficient AI interactions with ChatGPT and similar tools.

Requirements

No technical understanding in complex AI concepts needed. General skills in using cloud-based software and working with Chat GPT prompts is sufficient.

Description

Generative AI and Prompt Engineering for Marketing PeopleTransform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.What You'll LearnMaster prompt engineering for marketing-specific AI applicationsCreate compelling, AI-optimized content for social media and SEODevelop data-driven marketing strategies using AI analyticsIntegrate AI tools into your existing marketing workflowsEnhance customer engagement through AI-powered personalizationPerfect ForMarketing professionals seeking to automate routine tasksDigital strategists ready to implement cutting-edge AI solutionsContent creators looking to scale their production efficientlyEntrepreneurs building AI-powered marketing systemsStudents exploring the intersection of AI and marketingCourse HighlightsAdvanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns. Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations. What Sets Us ApartThis specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.

Overview

Section 1: Welcome to the Course

Lecture 1 Generative AI and Prompt Engineering for Marketing People

Lecture 2 Course Downloads - Everything

Section 2: Artificial Intelligence: An Introduction to Marketers

Lecture 3 What is AI?

Lecture 4 Two Branches of AI (Symbolic Systems and Neural Networks)

Lecture 5 What is Generative AI?

Section 3: Getting to Know the Tools

Lecture 6 Let's Get to Know the Tools

Lecture 7 What are Large Language Models?

Lecture 8 Examples of LLMs

Lecture 9 Three types of LLMs

Lecture 10 What is a Multi-Modal LLM

Lecture 11 Get to know Chat GPT

Lecture 12 Custom GPTs in Chat GPT

Lecture 13 Practical Demo of Chat GPT4 in Action

Lecture 14 Some more Gen AI Tools

Lecture 15 Let's Play Around with DALL-E

Lecture 16 Joining Claude 3, Gemini and Mistral and Picaso

Lecture 17 Comparing Content Creation on LLMs - Part 1

Lecture 18 Comparing Content Creation on LLMs - Part 2

Lecture 19 Comparing Image Generation on LLMs

Lecture 20 Repurposing Content using AI

Lecture 21 Additional Reading Material (Optional Reading)

Section 4: An Introduction to Prompt Engineering

Lecture 22 Module Intro

Lecture 23 Introduction to Prompt Engineering

Lecture 24 Writing Properly Structured Prompts

Lecture 25 Power Verbs in Prompt Engineering

Lecture 26 Intorduction to Prompt Patterns

Lecture 27 Persona Pattern

Lecture 28 Audience Persona Pattern

Lecture 29 Few-Shot Pattern

Lecture 30 Other Prompt Patterns

Lecture 31 Perpetual Loop Prompt

Lecture 32 Maintaining a Prompt Library

Lecture 33 DOWNLOADS

Section 5: Generative AI for Content Creation

Lecture 34 Creating a Social Media Brand Voice using AI

Lecture 35 Practical Demo of Jasper AI

Lecture 36 Creating Audience Personas using AI

Lecture 37 Preparing ChatGPT to create content Pt1

Lecture 38 Preparing ChatGPT to create content Part 2

Lecture 39 Introduction to Writing with AI

Lecture 40 Plan out Your Writing Task

Lecture 41 Using AI for Market Research

Lecture 42 Use AI to Create Your First Draft

Lecture 43 Use AI to Edit and Proof Read

Lecture 44 Use AI to Analyze and Summarize

Lecture 45 Create a style guide to write

Lecture 46 Creating SEO-Friendly contnent using AI

Lecture 47 Humanizing AI written content

Section 6: Using AI Tools in Strategy Formulation

Lecture 48 Module Intro

Lecture 49 Refining your Marketing Problem Statement

Lecture 50 Practical Demo of Problem Refinement Prompt

Lecture 51 Brainstorming for solution using AI

Lecture 52 Creating OKRs with AI

Section 7: Using AI for Business Problem Solving

Lecture 53 Using AI for Business Problem Solving

Lecture 54 Introduction to a Mastermind Group

Lecture 55 Creating a Mastermind Group using ChatGPT 4

Lecture 56 Introduction to the 5 Whys Method

Lecture 57 Introduction to the 6 Thinking Hats Method

Lecture 58 Introduction to the Devil's Advocate Method

Section 8: Closure

Lecture 59 Congratulations! You have completed this course

This course is ideal for those who are in marketing and digital marketing field. However, the concepts taught can be practiced by professionals in various other business roles, including sales, HR and even accounting.,If you are someone who is wondering how to save hours of your time using effective prompt engineering, then this is the ideal course for you.