Game Marketing: Fundamentals On How To Market Video Games

Learn the fundamentals of game marketing, along with platform-specific strategies for Steam and Mobile games.

What you'll learn

Learn the core principles of marketing and how they apply to the gaming industry.

Develop effective strategies for promoting games on social media platforms.

Discover how to create and nurture gaming communities to boost engagement and player loyalty.

Learn how to collaborate with influencers to reach wider audiences and increase game visibility.

Understand the best practices for marketing games on platforms like Steam and mobile app stores.

Requirements

There are no prerequisites for this course. You'll learn everything you need to know about game marketing from scratch, so no prior experience or knowledge is required. This course is designed to be accessible for complete beginners.

Description

In this comprehensive course, you'll dive deep into the world of game marketing, equipped with theoretical strategies and insights to elevate your game’s visibility and success.1. Introduction: We kick off with an overview of the course, setting clear objectives and outlining what you’ll achieve by the end. This introduction provides a roadmap to help you navigate through the diverse aspects of game marketing.2. Marketing Fundamentals: Build a strong foundation with essential marketing principles. This section covers the core concepts, including market research, target audience identification, and the basics of creating a marketing strategy tailored to the gaming industry.3. Social Media Marketing: Explore the power of social media platforms in promoting your game. Learn how to craft engaging content and leverage social media tools to build a loyal following and boost your game's presence online.4. Press & Communities: Discover how to gain media coverage and cultivate a vibrant community around your game. This section delves into crafting compelling press releases, engaging with gaming communities, and utilizing forums and review sites to generate buzz and maintain player interest.5. Influencers: Understand the role of influencers in game marketing. Learn strategies for identifying and collaborating with influencers who can help amplify your game’s reach, from negotiating partnerships to managing successful campaigns.6. Steam Game Marketing: Get specific with marketing strategies for Steam, the world’s leading digital game distribution platform. Learn about optimizing your Steam page, leveraging Steamworks features, and implementing effective promotional tactics to stand out in a crowded marketplace.7. Mobile Game Marketing: Finally, dive into the nuances of marketing mobile games. This section covers best practices for app store optimization (ASO), running targeted ad campaigns, and using analytics to track performance and optimize your marketing efforts.By the end of this course, you’ll have a comprehensive understanding of game marketing and theoretical skills to apply across various platforms and channels to promote your game effectively.

Overview

Section 1: 1. Introduction

Lecture 1 1.1 Welcome

Lecture 2 1.2 Help & Feedback

Lecture 3 1.3 Resources

Section 2: 2. Marketing Fundamentals

Lecture 4 2.1 Marketing is a multiplier

Lecture 5 2.2 What makes your game special

Lecture 6 2.3 Target Audience - Know your Customer

Lecture 7 2.4 Release Timing

Lecture 8 2.5 Building a Brand

Lecture 9 2.6 Should you have a website

Lecture 10 2.7 Building a Community

Lecture 11 2.8 Email Marketing

Lecture 12 2.9 Content Marketing

Lecture 13 2.10 Translating your Game

Lecture 14 2.11 Marketing Plan

Lecture 15 2.12 Budgeting for Marketing

Lecture 16 2.13 Should you do everything yourself

Lecture 17 2.14 Connecting the Dots

Section 3: 3. Social Media Marketing

Lecture 18 3.1 Consistency on Social Media

Lecture 19 3.2 YouTube

Lecture 20 3.3 TikTok

Lecture 21 3.4 Reddit

Lecture 22 3.5 X (Twitter)

Lecture 23 3.6 Instagram

Lecture 24 3.7 Facebook

Lecture 25 3.8 Managing Multiple Platforms

Section 4: 4. Press & Communities

Lecture 26 4.1 Press - What is PR

Lecture 27 4.2 Press - How to talk with the press

Lecture 28 4.3 Press - Let's create a press kit

Lecture 29 4.4 Communities - Websites, Discord Channels & Forums

Section 5: 5. Influencers

Lecture 30 5.1 Influencers, YouTubers, and streamers

Lecture 31 5.2 Creating your influencer list

Lecture 32 5.3 Distributing CD keys for reviews

Lecture 33 5.4 Micro vs. Macro Influencers

Section 6: 6. Steam Game Marketing

Lecture 34 6.1 Steam Marketing Fundamentals

Lecture 35 6.2 Steam Tags and Genre

Lecture 36 6.3 Your Steam Page

Lecture 37 6.4 When to release your game

Lecture 38 6.5 Wishlists - Why They Matter

Lecture 39 6.6 Steam Next Fest

Section 7: 7. Mobile Game Marketing

Lecture 40 7.1 Understanding Mobile Game Marketing (Google Play, App Store)

Lecture 41 7.2 App Store Optimization (ASO)

Lecture 42 7.3 Keyword Research

Lecture 43 7.4 Marketing for Freemium vs. Paid Mobile Games

This course is designed for marketers interested in exploring game marketing as a career path, as well as complete beginners who want to learn the fundamentals of marketing with a focus on the gaming industry.