Fundamentals Of Selling To Doctors

Mindset, Psychology, and Strategy for Healthcare Sales Success

What you'll learn

Learn how to shift your mindset to unlock your potential in healthcare sales.

Discover what truly drives doctors’ decisions beyond just product and price.

Learn when and how to strategically appeal to a doctor’s emotions, balancing logic with empathy to create a compelling, trust-based sales experience.

Gain strategies to use testimonials and peer recommendations to your advantage, addressing the influence of social proof on doctors’ decision-making

Develop a mindset that not only helps you tackle objections with confidence but also supports your long-term success in sales.

Requirements

Basic understanding of sales principles.

A background in healthcare sales, marketing, or related fields.

Willingness to learn and apply new strategies for selling to doctors.

Description

In today’s healthcare landscape, selling to doctors requires more than just product knowledge and persistence. Healthcare professionals are discerning buyers with unique decision-making processes, influenced by their logic, past experiences, and patient-centered mindset. This course is designed to equip healthcare sales professionals with the insights, strategies, and mindset needed to connect meaningfully with doctors, build trust, and close more deals.What You’ll Learn:The Power of a Winning MindsetDiscover how a growth-oriented mindset can transform your sales approach, empowering you to overcome obstacles, embrace challenges, and perform with the confidence of a “Sales Lion.”Understanding Doctor PsychologyDive deep into the psychology behind doctors' buying decisions. Learn how doctors think, what drives their choices, and how their decisions are shaped by a combination of logic, trust, and emotions.Leveraging Emotion and Logic in SalesMaster the art of balancing emotional appeal with logical reasoning. Understand when and how to appeal to doctors' emotions while maintaining credibility and integrity in your pitch.Influencing Through Social Proof and Peer ImpactDiscover how to use social proof, industry trends, and peer influence to your advantage. Learn strategies that align with doctors' trust in their colleagues' opinions and industry standards.Reprogramming for SuccessBreak through mental blocks and limiting beliefs that may be holding you back. Develop a resilient mindset and learn techniques to reprogram your thinking for long-term sales success.Who Should Enroll:This course is ideal for pharmaceutical, medical device, and healthcare sales professionals looking to enhance their skills and effectiveness when engaging with doctors. Whether you’re new to healthcare sales or a seasoned professional, this program will give you the tools to navigate doctors’ complex decision-making processes and maximize your sales potential.Prepare to elevate your healthcare sales game, build genuine relationships, and close more deals by truly understanding and connecting with the doctors you work with.

Overview

Section 1: Building a Winning Sales Mindset

Lecture 1 The Power of Mindset in Healthcare Sales

Lecture 2 How the Mind Thinks and Makes Decisions

Section 2: Understanding Doctor Decision-Making

Lecture 3 The Doctor’s Buying Psychology

Lecture 4 Past Experiences and Their Influence on Decision-Making

Lecture 5 The Role of Doctor's Emotions in Sales Decisions

Section 3: Strategic Selling Techniques for Healthcare Sales

Lecture 6 Logical Thinking vs. Emotional Traps in Sales

Lecture 7 Why Understanding Doctor's Buying Behavior is Crucial

Lecture 8 The Impact of Peer Influence and Social Proof on Buying

Lecture 9 Overcoming Objections with Confidence

Section 4: Next is Healthcare Sales Lion Blueprint

Lecture 10 Level 1 - Healthcare Sales Lion Blueprint

Lecture 11 How to Enroll

Medical device, pharmaceutical, and equipment sales reps aiming to better understand doctor decision-making. Sales managers and leaders in the healthcare industry seeking to train and upskill their teams.,Anyone in healthcare sales who wants to overcome common sales challenges and boost their success with medical clients.,Healthcare sales professionals looking to improve their sales strategies with doctors.