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    SpicyMags.xyz

    Full Digital Marketing Course: Seo, Paid Ad, Ga4, Gtm, Email

    Posted By: ELK1nG
    Full Digital Marketing Course: Seo, Paid Ad, Ga4, Gtm, Email

    Full Digital Marketing Course: Seo, Paid Ad, Ga4, Gtm, Email
    Published 10/2024
    MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
    Language: English | Size: 21.38 GB | Duration: 39h 7m

    Learn Everything in Digital Marketing - Paid Ads, SEO, Google Analytics 4, GTM, Email Marketing, Content Marketing w/AI

    What you'll learn

    SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.

    PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management

    Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment

    Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.

    Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.

    Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.

    Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.

    Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.

    Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.

    Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.

    Requirements

    NO digital marketing experience is required!

    Description

    Hi Guys,Welcome to my Full Digital Marketing Course: SEO, Paid Ads, GA4, GTM, Email Marketing & Content Marketing with AI Course!In my course you will learn everything about Digital Marketing. I have created video lessons on every topic and feature of Digital Marketing. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.This is the most detailed course on Digital Marketing you will ever find on the internet. I have created different sections based on different topics of Digital Marketing and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it.This course will give you a 100% understanding of Digital Marketing and after going through this course you will be capable of applying these concepts in building your own online business or handling Digital Marketing of your clients. At such a low price, you're going to get 572 detailed video lessons, 57 assignments, 2 quizzes, 2 practice tests & 7 digital download resources. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Complete Paid AdsTopics you will learn in this part:- Google Ads Overview - Keyword Research- Google Ads Formats- Google Ads Bidding Strategies- Google Display Network- Google Conversion Tracking- Google Ads Remarketing- Google Video Ads- Google Ads Certification- Facebook Marketing- Facebook Ads Basics- Facebook Ads Campaign Creation- Facebook Pixel Setup- Facebook Ads Bidding Strategies- Facebook Ads Custom Audiences- Facebook Ads Lead Gen Campaign- Facebook Ads Sales Campaign- Facebook Ads Certification- Microsoft Ads Overview- Introduction to Keywords- Microsoft Ads Formats + Extensions- Microsoft Ads Bidding Strategies- Microsoft Ads Audience Network- Microsoft Ads UET Tag Setup- Microsoft Ads Remarketing- Microsoft Shopping Ads-  Microsoft Ads Mobile App Campaign- Microsoft Ads Shared Library- Microsoft Ads Certification- LinkedIn Ads Overview- LinkedIn Ads Formats- LinkedIn Ads Bidding Strategies- LinkedIn Ads Audience Templates- LinkedIn Ads Conversion Tracking- LinkedIn Ads Retargeting- LinkedIn Ads Lead Gen Campaign- LinkedIn Ads Dynamic Ad Campaign - LinkedIn Ads Carousel Image Ad Campaign - LinkedIn Ads Conversation Ad Campaign- LinkedIn Ads Document Ad Campaign- LinkedIn Ads LinkedIn Video Ad Campaign- LinkedIn Ads Event Ad Campaign- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign- How to use Reports in LinkedIn Ads- LinkedIn Ads Billing Center- LinkedIn Ads Business Manager - LinkedIn Ads CertificationThe Ultimate SEO GuideTopics you will learn in this part:- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length- Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies- Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies- User Experience - What is UX, User Metrics that affect SEO Rankings- Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning- Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)- Competitor Research - Competitors- URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures- Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together- Google Search Console Tools - Tools to check Search Performance and Indexing- Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEO Backlink Strategies- Link Building and Boosting SEO with Memes- Local Google SEO and Google Map RankingThe Ultimate Google Analytics 4 Topics you will learn in this part:- What is Google Analytics and Why Is It Important?- How To Set Up A Google Analytics Account & Install the Tracking Code- How To Upgrade Your Existing Google Analytics Account to GA4 - Resource- How To Install The Tracking Code On Shopify Wix Etc. - Resource- How To Prevent Inflating Your Traffic Data- How To Access The Demo Content- Google Analytics Dashboard Walkthrough- How To Find Out How Much Traffic Your Website Gets- How To Find Out What Country Your Traffic Is Coming From- How To Find Out What Pages Are The Most Popular On Your Website- Learn Who Your Visitors Are - Demographics Reports- How To Find Out What Sources & Channels Send You The Highest Quality Traffic- Real Time Reports - How To Measure Marketing Performances Live- Analyzing DAU, WAU and MAU- Events and Conversions- How To Track Form Submissions- How To Track Results From Specific Marketing Activities- Browser's Language- Location Data- Browser's Conversion Rate- Device Category- Screen Resolution- Page Speed Insights- Mobile Operating System- Landing Pages- Paid Traffic And Landing Pages- Site Search Data- Lets Analyze Beginner Traffic Data- Where are Your Users Coming From- Demographics Of Your Target Audience- Devices and Technology of Your Visitors- Finding Useful Details About the User- Identifying Overlapping Segments Of Your Visitors- Page-Level Analysis of Your Website- Cohort Analysis - Granular Analysis- More Data on Business Goals- Business Goal Analysis With Monetization Reports- Revisiting the Monetization Reports- Customized Tabular Reports In GA4- Google Looker Studios Basics- Create a New Google Analytics 4 Account- Connect Google Analytics 4 to the Website- Create a New Google Tag Manager Account- Link The Website, Google Analytics 4 and Google Tag Manager- Acquisition Reports- Campaign Tracking- Campaign URL Builder- Engagement Reports- Retention Reports- GA4 Explore Overview- Exploration AnalysisComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management Overview on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent Marketing with AITopics you will learn in this part:- Welcome to the Content Marketing Course- What is Content Marketing & Why is it Important?- A Brief Overview of Content Formats & Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Content | Tips for Improving Your Visual Content Marketing- Make Great Audio Content | Tips for Improving Your Audio Content Marketing- Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing- Create a Marketing Plan & Content Schedule- Where Should You Post Articles?- Where Should You Post Video Content?- Where Should You Post Audio Content?- Where Should You Post Visual Content?- Introduction to this Section | Content Marketing Course- Boost Social Media Engagement- Promote Content with Email- Promote Content by Word of Mouth- Promote Content with Traditional Marketing Techniques- Promote Content with Collaborations- Promote Content with Paid Advertising- Adjust and Improve Your Content Marketing- Introduction to the ChatGPT Section- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results- Find Keywords & Content Ideas with ChatGPT- Create Article, Video, Podcast Outlines with ChatGPT- Write an Entire Article with ChatGPT- Generate Catchy Titles & Headlines with ChatGPT- Come Up with Great Social Media Post Ideas with ChatGPT- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)- Create Engaging Polls & Quizzes with ChatGPT- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT- Great Trending Youtube Video Ideas with ChatGPT- Write a Video Script with ChatGPT- Generate Youtube Video Tags with ChatGPT- Write a Youtube Video Descriptions with ChatGPT- Improve Your Closed Captions on Youtube with ChatGPT- Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT- Outline & Script Podcast Episodes with ChatGPT- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

    Overview

    Section 1: Google Ads Overview

    Lecture 1 Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.

    Lecture 2 Google Ads Auction, Google Network, Ad Rank, Quality Score

    Lecture 3 Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation

    Lecture 4 SEARCH CAMPAIGN CREATION

    Section 2: Introduction to Keywords

    Lecture 5 Keywords Research, Keyword Selection, Keyword Planner Tool

    Lecture 6 Keyword Match Types

    Lecture 7 Negative Keywords, Negative Keyword Lists

    Lecture 8 Search Terms

    Section 3: Introduction To Ads & Extensions

    Lecture 9 Google Ads Formats Overview

    Lecture 10 Responsive Search Ad

    Lecture 11 Dynamic Search Ad

    Lecture 12 Responsive Display Ad

    Lecture 13 Call Ad

    Lecture 14 Google Ads Extensions Overview

    Lecture 15 Sitelink Extensions

    Lecture 16 Call Extensions

    Lecture 17 Callout Extensions

    Lecture 18 Location Extensions

    Lecture 19 Structured Snippet Extensions

    Lecture 20 Price Extensions

    Lecture 21 Promo Extensions

    Lecture 22 Lead Form Extensions

    Lecture 23 App Extensions

    Lecture 24 Business Name & Business Logo

    Lecture 25 Keyword Insertion

    Lecture 26 Countdown

    Lecture 27 Location Insertion

    Section 4: Bidding Strategies

    Lecture 28 Bidding Strategy Overview

    Lecture 29 Manual CPC

    Lecture 30 Maximize Clicks

    Lecture 31 Maximize Conversions

    Lecture 32 Maximize Conversion Value

    Lecture 33 Target Impression Share

    Lecture 34 Target CPA

    Lecture 35 Target ROAS

    Lecture 36 Enhanced CPC

    Lecture 37 CPM Bidding

    Lecture 38 CPV Bidding

    Section 5: Introduction to Display Network

    Lecture 39 Display Network Overview

    Lecture 40 Display Targeting - Affinity

    Lecture 41 Display Targeting - Demographics

    Lecture 42 Display Targeting - Detailed Demographics

    Lecture 43 Display Targeting - In-Market

    Lecture 44 Display Targeting - Life Events

    Lecture 45 Display Targeting - Topic

    Lecture 46 Display Targeting - Placement

    Lecture 47 Display Targeting - Keywords

    Lecture 48 Display Targeting - Custom Audiences

    Lecture 49 Display Targeting - Combined Audiences

    Lecture 50 STANDARD DISPLAY CAMPAIGN CREATION

    Section 6: Introduction to Conversion Tracking

    Lecture 51 What is Conversion Tracking & How to setup Conversion Tracking

    Lecture 52 Website Conversion Tracking

    Lecture 53 App Conversion Tracking

    Lecture 54 Phone Call Conversions

    Lecture 55 Import - Google Analytics

    Lecture 56 Measurement - Attribution

    Section 7: Introduction to Remarketing

    Lecture 57 Remarketing Overview

    Lecture 58 Audience Manager

    Lecture 59 REMARKETING CAMPAIGN CREATION

    Lecture 60 App Users

    Lecture 61 Youtube Remarketing

    Lecture 62 Customer List

    Lecture 63 Custom Combinations

    Lecture 64 Google Analytics

    Lecture 65 Lead Form Segment

    Section 8: Introduction to Video Ads

    Lecture 66 Youtube Overview

    Lecture 67 YOUTUBE INSTREAM AD CAMPAIGN CREATION

    Lecture 68 IN FEED AD CAMPAIGN CREATION

    Lecture 69 BUMPER AD CAMPAIGN CREATION

    Lecture 70 15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION

    Lecture 71 AD SEQUENCE CAMPAIGN CREATION

    Lecture 72 TARGET FREQUENCY CAMPAIGN CREATION

    Lecture 73 AUDIO ADS CAMPAIGN CREATION

    Section 9: Introduction to Shopping Ads

    Lecture 74 Shopping Ads Overview, Google Merchant Center Account

    Lecture 75 MERCHANT CENTER ACCOUNT CREATION

    Lecture 76 SHOPPING ADS CAMPAIGN CREATION

    Section 10: Introduction to Performance Max

    Lecture 77 Performance Max Campaign Creation

    Section 11: Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign

    Lecture 78 UNIVERSAL APP CAMPAIGN CREATION

    Lecture 79 SMART CAMPAIGN CREATION

    Lecture 80 DEMAND GEN CAMPAIGN CREATION

    Section 12: Introduction to Reports

    Lecture 81 Predefined Reports, Saved Reports, Dashboards

    Section 13: Introduction to Shared Library

    Lecture 82 Audience Manager

    Lecture 83 Location Groups

    Lecture 84 Exclusion Lists

    Lecture 85 Asset Library

    Lecture 86 Brand Lists

    Section 14: Introduction to Bulk Actions

    Lecture 87 Rules

    Lecture 88 Scripts

    Lecture 89 Solutions

    Section 15: Budgets & Bidding

    Lecture 90 Shared Budgets

    Lecture 91 Bid Strategies

    Lecture 92 Adjustments

    Section 16: Introduction to Planning

    Lecture 93 Keyword Planner Tool

    Lecture 94 Peformance Planner

    Lecture 95 Reach Planner

    Lecture 96 App Advertising Hub

    Section 17: Introduction to More Tools

    Lecture 97 Google Tag

    Lecture 98 Content Suitability

    Lecture 99 Business Data - Ad Customizers

    Lecture 100 Business Data - Page Feed

    Lecture 101 Business Data - Dynamic Ad Feed

    Lecture 102 Policy Manager, Access & Security, Linked Accounts, Preferences

    Lecture 103 Ad Preview & Diagnosis Tool

    Section 18: Google Ads with Google Gemini AI

    Lecture 104 Google Ads with Google Gemini AI

    Section 19: Drafts & Experiments

    Lecture 105 Drafts & Experiments

    Section 20: Introduction to Billing

    Lecture 106 Summary, Documents, Transactions, Settings, Promotions

    Section 21: Google Ads Editor

    Lecture 107 Google Ads Editor - Practical

    Section 22: Introduction to Manager Accounts

    Lecture 108 Manager Accounts/My Client Center Overview

    Section 23: Google Ads Online Resources

    Lecture 109 Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

    Section 24: Google Ads Certifications

    Lecture 110 Google Ads Skillshop Certification

    Section 25: Google Ads Assignment

    Section 26: Facebook Marketing

    Lecture 111 Facebook Marketing - What we will cover

    Lecture 112 Why to Use Facebook To Market Your Business

    Lecture 113 How to Create A Facebook Page

    Lecture 114 How to Create A Facebook Profile Image

    Lecture 115 How to Design A Facebook Cover Image

    Lecture 116 How to Update Your Pages Info And Preferences

    Lecture 117 How to Post About On Your Facebook Page

    Lecture 118 How to Promote Your Page And Get Likes & Engagement

    Lecture 119 What is The Difference Between Likes and Followers

    Section 27: Facebook Ads Basics

    Lecture 120 Facebook Ads Basics - What We will Cover

    Lecture 121 How Powerful Are Facebook Ads?

    Lecture 122 How Do Facebook Ads Work - The Auction

    Lecture 123 Facebook Ads Structure

    Lecture 124 How To Set Up Your Facebook Ads Account

    Lecture 125 Facebook Ads Metrics

    Lecture 126 Facebook Ads - Account Navigation

    Section 28: Facebook Ads Campaign Creation

    Lecture 127 Ad Creation - What We will Cover

    Lecture 128 Create Your First Ad - Campaign Objectives

    Lecture 129 Budget & Schedule

    Lecture 130 Advantage Campaign Budget

    Lecture 131 Audience Targeting - Location, Age & Gender

    Lecture 132 Detailed Targeting - Demographics

    Lecture 133 Detailed Targeting - Interest

    Lecture 134 Detailed Targeting - Behaviors and Connections

    Lecture 135 Placements + Optimisation and Delivery

    Lecture 136 Creating Your Facebook Ad Creative

    Lecture 137 How To Set Up A Simple A/B Split Test

    Section 29: Facebook Pixel Setup

    Lecture 138 Facebook Pixel

    Lecture 139 Conversions API in Meta

    Lecture 140 Meta Pixel + Shopify

    Section 30: Facebook Ads Bidding

    Lecture 141 Facebook Ads Bidding Strategy

    Section 31: Custom Audiences

    Lecture 142 Custom Audiences - Website Visitors

    Lecture 143 Custom Audiences - Customer/Email List

    Lecture 144 Custom Audiences - Facebook Page

    Lecture 145 Custom Audiences - Lookalike Audiences

    Section 32: Facebook Ads Video Campaign

    Lecture 146 Why to Use Video In Facebook Ads

    Lecture 147 Create Facebook Video Ad Campaign

    Section 33: Facebook Ads Lead Gen Campaign

    Lecture 148 How To Create Lead Gen Campaign

    Section 34: Facebook Ads App Campaign

    Lecture 149 App Promotion Campaign

    Section 35: Facebook Ads Brand Campaign

    Lecture 150 Brand Awareness Campaign

    Section 36: Facebook Ads Traffic Campaign

    Lecture 151 Website Traffic Campaign

    Section 37: Facebook Ads Sales Campaign

    Lecture 152 Online Sales Campaign

    Section 38: Facebook Ads Strategy

    Lecture 153 Facebook Ads Strategy - 1

    Lecture 154 Facebook Ads Strategy - 2

    Lecture 155 Facebook Ads Strategy - 3

    Section 39: Facebook Business Manager

    Lecture 156 Meta Business Suite

    Section 40: Facebook Ads Policies

    Lecture 157 Facebook Ad Policies

    Lecture 158 Banned Ads/Accounts

    Section 41: Facebook Ads Tailored Campaigns

    Lecture 159 Tailored Web Traffic Campaign

    Lecture 160 Tailored Leads Campaign

    Section 42: Facebook Ads for E-Commerce

    Lecture 161 Commerce Manager

    Section 43: Facebook Ads Tools

    Lecture 162 Facebook Ads Automated Rules

    Lecture 163 Facebook Ads Experiments

    Lecture 164 Facebook Ads Placements

    Lecture 165 Facebook Ads Media Library

    Section 44: Meta Ads With AI

    Lecture 166 Meta Ads With AI

    Section 45: Reports

    Lecture 167 Facebook Ads Reports

    Section 46: Billing

    Lecture 168 Facebook Ads Billing

    Section 47: Certification

    Lecture 169 Facebook Ads Certification

    Section 48: Facebook Ads Quiz

    Section 49: Facebook Ads Assignment

    Section 50: Microsoft Ads Overview

    Lecture 170 Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup

    Lecture 171 Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Na

    Lecture 172 SEARCH CAMPAIGN CREATION

    Section 51: Introduction to Keywords

    Lecture 173 Keywords Research, Keyword Selection, Keyword Planner Tool

    Lecture 174 Keyword Match Types

    Lecture 175 Negative Keywords, Negative Keyword Lists

    Lecture 176 Search Terms

    Section 52: Introduction to Ads & Extensions

    Lecture 177 Microsoft Ads Formats Overview

    Lecture 178 RSA

    Lecture 179 App Install Ad

    Lecture 180 Multimedia Ad

    Lecture 181 Microsoft Ads Extensions Overview

    Lecture 182 Action Extensions

    Lecture 183 App Extensions

    Lecture 184 Call Extensions

    Lecture 185 Callout Extensions

    Lecture 186 Filter Link Extensions

    Lecture 187 Image Extensions

    Lecture 188 Location Extensions

    Lecture 189 Price Extensions

    Lecture 190 Promotion Extensions

    Lecture 191 Review Extensions

    Lecture 192 Sitelink Extensions

    Lecture 193 Structured Snippet Extensions

    Lecture 194 Video Extensions

    Section 53: Introduction to Bidding

    Lecture 195 Bidding Strategies

    Lecture 196 Maximize Clicks

    Lecture 197 Maximize Conversions

    Lecture 198 Target Impression Share

    Lecture 199 Target CPA

    Lecture 200 Target ROAS

    Lecture 201 Enhanced CPC

    Section 54: Introduction to Microsoft Audience Network

    Lecture 202 Audience Network Overview

    Lecture 203 Audience Segments - In-Market

    Lecture 204 Audience Segments - Remarketing Lists

    Lecture 205 Audience Segments - Combined Lists

    Section 55: UET and Conversion Tracking

    Lecture 206 Conversion Tracking Overview

    Lecture 207 How to Setup UET Tag

    Lecture 208 Offline Conversions

    Section 56: Introduction to Remarketing

    Lecture 209 Remarketing Overview

    Lecture 210 REMARKETING CAMPAIGN CREATION - Practical

    Lecture 211 Audience Segments - Dynamic Remarketing Lists

    Section 57: Introduction to Shopping Ads

    Lecture 212 Shopping Ads Overview, Microsoft Merchant Center Store

    Lecture 213 Setting up Microsoft Merchant Center Feed - Practical

    Section 58: Introduction to Mobile App Campaign

    Lecture 214 Mobile App Campaign Creation - Practical

    Section 59: Introduction to Reports

    Lecture 215 Dimensions, Reports, Saved Custom Reports - Practical

    Section 60: Introduction to Shared Library

    Lecture 216 Business Location Feed

    Lecture 217 Performance Targets

    Lecture 218 Website Exclusion Lists - Practical

    Lecture 219 Shared Budgets - Practical

    Lecture 220 Portfolio Bid Strategies

    Lecture 221 Labels

    Lecture 222 Seasonality Adjustment

    Lecture 223 Microsoft Store Ads

    Section 61: Bulk Actions & Apps

    Lecture 224 Automated Rules

    Lecture 225 Microsoft Advertising Editor

    Section 62: Introduction to Planning

    Lecture 226 Ad Preview & Diagnostic - Practical

    Section 63: Introduction to Import

    Lecture 227 Import from Google Ads, Import from file, Import Schedule & History

    Section 64: Experiments

    Lecture 228 Experiment Campaign Creation

    Section 65: Introduction to Billing

    Lecture 229 Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settin

    Section 66: Agency Management

    Lecture 230 Manage clients as an agency on Microsoft Advertising

    Section 67: Microsoft Ads Resources

    Lecture 231 Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising

    Section 68: Microsoft Ads Practice Tests

    Section 69: Microsoft Ads Certifications

    Lecture 232 Microsoft Advertising Certified Professional - Practical

    Section 70: LinkedIn Ads Overview

    Lecture 233 LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.

    Lecture 234 LinkedIn Ads Auction, Bid Price & Relevancy Score

    Lecture 235 LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navig

    Lecture 236 Website Visits Campaign Creation

    Section 71: Ad Formats

    Lecture 237 Single Image Ad

    Lecture 238 Carousal Image Ad

    Lecture 239 Video Ad

    Lecture 240 Text Ad

    Lecture 241 Spotlight Ad

    Lecture 242 Document Ad

    Lecture 243 Conversation Ad

    Lecture 244 Event Ad

    Lecture 245 Follower Ad

    Lecture 246 Job Ad

    Section 72: Bidding Strategy

    Lecture 247 Bidding Strategy

    Section 73: LinkedIn Audience Templates

    Lecture 248 Audiences Overview

    Lecture 249 Locations

    Lecture 250 Audience Attributes

    Lecture 251 Matched Audiences

    Section 74: Conversion Tracking

    Lecture 252 What is Conversion Tracking & How to setup Conversion Tracking

    Lecture 253 Sitewide Insight Tag Page Load conversion

    Lecture 254 Event specific Insight Tag conversion

    Lecture 255 Event specific pixel conversion

    Section 75: Retargeting

    Lecture 256 Retargeting Overview

    Lecture 257 Retargeting Campaign Creation

    Section 76: Lead Gen

    Lecture 258 LinkedIn Lead Generation Ad Campaigns

    Lecture 259 View and download leads, metrics, and analytics for Lead Gen Form campaigns

    Section 77: Dynamic Ad

    Lecture 260 LinkedIn Dynamic Ad Campaign Creation

    Section 78: Carousal Image Ad

    Lecture 261 LinkedIn Carousel Image Ad Campaign

    Section 79: Conversation Ad

    Lecture 262 Conversation Ad Campaign

    Section 80: Message Ad

    Lecture 263 LinkedIn Message Ad Campaign

    Section 81: Document Ad

    Lecture 264 Document Ad Campaign

    Section 82: Video Ad

    Lecture 265 LinkedIn Video Ad Campaign

    Section 83: Event Ad

    Lecture 266 LinkedIn Event Ad Campaign

    Section 84: Direct Sponsored Content

    Lecture 267 LinkedIn Direct Sponsored Content Single Image Ad Campaign

    Section 85: Reports

    Lecture 268 How to use Reports in LinkedIn

    Section 86: Billing

    Lecture 269 Billing Center

    Section 87: Business Manager

    Lecture 270 Business Manager Overview

    Section 88: Certification

    Lecture 271 LinkedIn Ads Certification

    Section 89: SEO Introduction

    Lecture 272 Welcome Video

    Section 90: SEO The Basics

    Lecture 273 What is SEO And why is it important?

    Lecture 274 Debunking SEO Myths

    Lecture 275 2 elements that make up an SEO Campaign - Onpage/Offpage SEO

    Section 91: Create Your Site

    Lecture 276 Need For A Website

    Lecture 277 Technical Terms

    Lecture 278 Basic Requirements

    Lecture 279 Essential Pages Needed

    Section 92: Keyword Research

    Lecture 280 What is a Keyword + Understanding The Intent Behind It

    Lecture 281 Short Tail Vs Long Tail Keywords

    Lecture 282 How to access the Google Keyword Planner tool

    Lecture 283 How to find out what keywords your website already appears for - SEMRush

    Lecture 284 How to determine keyword difficulty - Mozbar

    Lecture 285 How to find all the keywords your competitors rank for - SEMRush

    Lecture 286 How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io

    Lecture 287 The imortance of keeping your keywords orgranised - Remove irrelevant, duplicate

    Lecture 288 How to validate your keywords using Google Trends

    Section 93: Content Creation

    Lecture 289 Importance of Content in SEO

    Lecture 290 Content Generation Ideas - Review The Competition

    Lecture 291 Content Generation Ideas - SEMRush

    Lecture 292 Content Generation Ideas - Industry Related Blogs

    Lecture 293 What to Avoid When Creating Content

    Lecture 294 Importance of Fresh Content in SEO

    Lecture 295 How long should your content be?

    Section 94: Onpage SEO

    Lecture 296 What is onpage SEO?

    Lecture 297 The 3 Kings Every Website Has

    Lecture 298 Optimizing For The First King

    Lecture 299 Optimizing For The Second King

    Lecture 300 Optimizing For The Third King

    Lecture 301 Image ALT Tag For SEO

    Lecture 302 What is Internal Linking + How To Add Internal Links On Your Website

    Section 95: Offpage SEO

    Lecture 303 What is a Backlink and Why are they important

    Lecture 304 What is Anchor Text & Why Does it play a crucial role in Link Building

    Lecture 305 What Anchor types does your website need?

    Lecture 306 What pages should you build backlinks to?

    Lecture 307 Dofollow VS Nofolllow links + Real-Time Walk Through Showing

    Lecture 308 How To find Out What Backlinks Your Website Already Has

    Lecture 309 How to Determine What makes a good Backlink

    Lecture 310 A Theoretical Framework on Backlinks

    Lecture 311 Link Building Strategy 1 - Guest Posting

    Lecture 312 Link Building Strategy 2 - Steal Your Competitors Backlinks

    Lecture 313 Link Building Strategy 3 - Forums

    Lecture 314 Link Building Strategy 4 - Resource Pages

    Lecture 315 Link Building Strategy 5 - Broken Links

    Lecture 316 Link Building Strategy 6 - Skyscraper Technique

    Lecture 317 Link Building Strategy 7 - Reverse Image Search

    Lecture 318 Link Building Strategy 8 - Relevant Blog commenting

    Lecture 319 Link Building Strategy 9 - Social Profiles

    Section 96: Technical SEO

    Lecture 320 HTTP Vs HTTPS

    Lecture 321 How To Setup Google Search Console

    Lecture 322 How To Set Up A Google Analytics Account & Install The Code

    Lecture 323 What Is Duplicate Content & How To Check Your Website For It

    Lecture 324 What Is A 404 Page And How To Find Them On Your Website

    Section 97: Speeding Up Your Wordpress Website

    Lecture 325 The Correlation Between Site Speed And Rankings

    Lecture 326 How To Test Your Websites Page Speed

    Lecture 327 Web Hosting And Servers

    Lecture 328 How to Speed Up Your Wordpress Website

    Section 98: User Experience

    Lecture 329 What Is User Experience (UX) & How To Improve Your Website's US

    Lecture 330 User Metrics That Can Affect Your Rankings - Organic CTR - Part 1

    Lecture 331 User Metrics That Can Affect Your Rankings - Dwell Time - Part 2

    Lecture 332 User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3

    Lecture 333 What Is Negative SEO And How To Identify It

    Section 99: Google Algorithms To Be Aware Of

    Lecture 334 Google Panda

    Lecture 335 Google Penguin

    Lecture 336 Google Hummingbird

    Section 100: Measuring Your Progress

    Lecture 337 How To Keep Track Of All Your Backlinks

    Lecture 338 How Long Does It Take To See Results

    Lecture 339 The 3 Biggest Culprits That Prevent Your Website From Ranking

    Lecture 340 How To Find Out How Much Traffic Your Website Gets

    Lecture 341 How To Find Out What Country Your Traffic Is Coming From

    Lecture 342 How To Find Out What Pages Are The Most Popular On Your Website

    Lecture 343 Events And Conversions

    Section 101: Levelling Up Your SEO Knowledge

    Lecture 344 Topical Relevancy

    Lecture 345 Tiered Link Building

    Lecture 346 Google AI & Machine Learning

    Section 102: Introduction To Manual SEO Audits

    Lecture 347 What Is an SEO Audit + How Google Works

    Lecture 348 What Tools Can You Use For An SEO Audit?

    Lecture 349 Crawling Your Website - An Overview

    Lecture 350 URLs + 404 Pages + Optimized URLs

    Lecture 351 Page Titles

    Lecture 352 Meta Descriptions

    Lecture 353 Heading Tags (H1 & H2s)

    Section 103: Competitor Research

    Lecture 354 Competitors

    Section 104: URL Structure for SEO

    Lecture 355 Do Keywords In Domain Or Exact Match Domains Matter?

    Lecture 356 URL Folder And Page Names Structures for SEO

    Section 105: Google Analytics for SEO and Website Usability

    Lecture 357 Google Analytics 4 for SEO

    Lecture 358 Diving A Little Deeper Into Google Analytics 4

    Lecture 359 Demo Of Google Analytics For A Google Website and Custom Reports

    Lecture 360 How To Use The Google Search Console and Google Analytics Together

    Section 106: Google Search Console SEO Tools To Check Search Performance And Indexing

    Lecture 361 Disclaimer: In Case You Don't Have A Website Yet

    Lecture 362 Setting Up Your Google Search Console for SEO

    Lecture 363 Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO

    Lecture 364 Submitting New URLs and Checking For Page Status And Indexing For SEO

    Lecture 365 What If Your Page Doesn't Get Indexed By Google

    Lecture 366 Where Your Pages Are Ranking And Page/Query Performance In SEO

    Lecture 367 User Experience Section Of Google Search Console

    Lecture 368 Google Core Web Vitals For SEO

    Lecture 369 Google Search Console Exercise

    Lecture 370 Google Search Console Exercise - Answer

    Section 107: Finding And Removing Duplicate Content and Thin Content To Help Your SEO

    Lecture 371 Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate

    Lecture 372 Finding Pages to Improve or Delete By Using The Google Search Console

    Lecture 373 Identifying And Getting Rid of Bad Pages

    Lecture 374 Ways To Find Duplicate Content

    Lecture 375 Finding Duplicate Content Within Your Pages

    Section 108: How To Get .edu links From Authoritative Univerisities To Boost SEO

    Lecture 376 Introduction to .edu link, And Which Are Good and Bad

    Lecture 377 How To Get Edu Links With Internships

    Lecture 378 How To Get Edu Links With Scholarship

    Lecture 379 Edu Link Exercise

    Lecture 380 Edu Link Exercise - Answer

    Section 109: Other SEO Backlink Strategies

    Lecture 381 Linkable Asset For SEO To Make Your Link Building Easier

    Lecture 382 Link-Begging Script Example You Can Use To Get Links For SEO

    Lecture 383 How To Get Backlinks for SEO From Events

    Lecture 384 How To Use Events To Build Links

    Lecture 385 RadioGuestList For Link Building

    Lecture 386 HARO For Link Building And Publicity

    Lecture 387 LinkBuilding Exercise

    Lecture 388 LinkBuilding Exercise - Answer

    Section 110: Link Building And Boosting SEO With Memes

    Lecture 389 Introduction to Link Building With Memes

    Lecture 390 How To Begin Finding Viral Memes To Post On Your Social Media

    Lecture 391 How To Create Your Own Image Memes In Minutes And For Free

    Lecture 392 How To Create Your Own Gifs To Go Viral

    Section 111: Local Google SEO and Google Map Ranking

    Lecture 393 Introduction To Local SEO for Inbound Marketing

    Lecture 394 How To Get On The Google Map SEO search results

    Lecture 395 Ranking For Local SEO Searches Through Local Business Listing Directories

    Lecture 396 Last Words On Local SEO and Doing Local SEO Anywhere Else In The World

    Section 112: Practice Test

    Section 113: The SEO Course Assignment

    Section 114: Introduction

    Lecture 397 Why Email Marketing Is Important For Your & Your Business

    Section 115: Email Marketing: First Steps

    Lecture 398 Creating Your Free mailerLite Account

    Lecture 399 Knowing The MailerLite Interface

    Section 116: Strategies To build An Email List From Scratch

    Lecture 400 First Step: Identify Your Customer's Needs

    Lecture 401 What Are The Strategies For Building Your Email List?

    Section 117: Creating A Lead Magnet That Attracts Thousands Of Clients

    Lecture 402 What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially

    Lecture 403 Types of Lead Magnets and How To Choose The Best One For You

    Lecture 404 Best Practices When Creating A Lead Magnet

    Lecture 405 EBook - How to Create an irresistable Lead Magnet

    Lecture 406 Video Series - How to Create an Irrresistable Lead Magnet

    Lecture 407 PDF or Report - How to Create an Irrresistable Lead Magnet

    Section 118: Subscriber Management on MailerLite

    Lecture 408 Subscriber Management Overview on MailerLite

    Lecture 409 Creating Groups on MailerLite

    Lecture 410 Using Segments on MailerLite

    Lecture 411 Importing or Exporting subscribers on MailerLite

    Lecture 412 Remove inactive subscribers on MailerLite

    Section 119: Landing Pages: Creating A Landing Page that Converts

    Lecture 413 What is a Landing Page

    Lecture 414 Creating an Irresistible Landing Page To Attract More Clients

    Section 120: Subscription Forms: Capturing Visitors From Your Website

    Lecture 415 Creating Subscription Forms In MailerLite

    Lecture 416 Adding a subscription form to your website

    Section 121: Email Automation in MailerLite

    Lecture 417 Introduction to Email Automation

    Lecture 418 Planning Your Email Sequence Like a Pro

    Lecture 419 Creating An Email Sequence in MailerLite for new customers

    Lecture 420 Activating and Testing your email automation

    Section 122: Campaign Statistics: Using the data to grow

    Lecture 421 Analyzing your Campaign Data.

    Lecture 422 Anti- SPAM Policy. Keeping Your account healthy.

    Section 123: How to A/B Test your Email Campaigns

    Lecture 423 What Is A/B Testing And Why Is It Important?

    Lecture 424 How to Plan Your A/B Test Campaign

    Lecture 425 How to Create An A/B Text In MailerLite Step By Step

    Section 124: What is the Best Day and Time To Send Your Emails?

    Lecture 426 What 14 studies say about the best day to send email

    Section 125: Deciding the Format & Style Of Your Emails

    Lecture 427 The style you'll use in your emails

    Lecture 428 10 ways to ensure your emails are mobile friendly.

    Lecture 429 Personalizing Your Email Content

    Section 126: Support from MailerLite

    Lecture 430 How to Get Support from MailerLite

    Section 127: Introduction to Google Analytics

    Lecture 431 Welcome Video

    Section 128: The Basics + Set Up

    Lecture 432 What is Google Analytics and Why Is It Important?

    Lecture 433 How To Set Up A Google Analytics Account & Install the Tracking Code

    Lecture 434 How To Prevent Inflating Your Traffic Data

    Lecture 435 How To Access The Demo Content

    Lecture 436 Google Analytics Dashboard Walkthrough

    Section 129: Analyzing The Data

    Lecture 437 How To Find Out How Much Traffic Your Website Gets

    Lecture 438 How To Find Out What Country Your Traffic Is Coming From

    Lecture 439 How To Find Out What Pages Are The Most Popular On Your Website

    Lecture 440 Learn Who Your Visitors Are - Demographics Reports

    Lecture 441 How To Find Out What Sources & Channels Send You The Highest Quality Traffic

    Lecture 442 Real Time Reports - How To Measure Marketing Performances Live

    Lecture 443 Analyzing DAU, WAU and MAU

    Section 130: Goal Setting & Tracking

    Lecture 444 Events and Conversions

    Lecture 445 How To Track Form Submissions

    Lecture 446 How To Track Results From Specific Marketing Activities

    Section 131: Google Analytics 4 - Practical Tips

    Lecture 447 Browser's Language

    Lecture 448 Location Data

    Lecture 449 Browser's Conversion Rate

    Lecture 450 Device Category

    Lecture 451 Screen Resolution

    Lecture 452 Page Speed Insights

    Lecture 453 Mobile Operating System

    Lecture 454 Landing Pages

    Lecture 455 Paid Traffic And Landing Pages

    Lecture 456 Site Search Data

    Section 132: Analysis: Traffic Volume

    Lecture 457 Lets Analyze Beginner Traffic Data

    Lecture 458 Where are Your Users Coming From

    Section 133: Analysis: Traffic Relevance

    Lecture 459 Demographics Of Your Target Audience

    Lecture 460 Devices and Technology of Your Visitors

    Lecture 461 Finding Useful Details About the User

    Lecture 462 Identifying Overlapping Segments Of Your Visitors

    Section 134: Analysis: How Google Analytics 4 Works

    Lecture 463 How Google Analytics 4 Works

    Lecture 464 Page-Level Analysis of Your Website

    Lecture 465 Cohort Analysis - Granular Analysis

    Lecture 466 More Data on Business Goals

    Lecture 467 Business Goal Analysis With Monetization Reports

    Lecture 468 Revisitng the Monetization Reports

    Section 135: Customization: Custom Reports & Data Studio Introduction

    Lecture 469 Customized Tabular Reports In GA4

    Lecture 470 Google Looker Studios Basics

    Section 136: Implementation: Google Analytics 4 with Tag Manager

    Lecture 471 Create a new Google Tag Manager Account

    Lecture 472 Link The Website, Google Analytics 4 amd Google Tag Manager

    Section 137: Reports

    Lecture 473 Campaign Tracking

    Lecture 474 Campaign URL Builder

    Lecture 475 Retention Reports

    Lecture 476 GA4 Explore Overview

    Section 138: Google Analytics 4 Course Assignment

    Section 139: Introduction to Google Tag Manager

    Lecture 477 Welcome Video

    Lecture 478 What is Google Tag Manager and Why Do You Need it

    Section 140: Google Tag Manager Installation and Browser Set Up

    Lecture 479 Useful Chrome Plugins For Working With Google Tag Manager

    Lecture 480 Create a Google Tag Manager Account

    Lecture 481 The Overview of 5 Google Tag Manager Installation Methods

    Lecture 482 Setup Google Tag Manager on Wix

    Lecture 483 Setup Google Tag Manager on Wordpress

    Lecture 484 Setup Google Tag Manager on Shopify

    Lecture 485 Setup Google Tag Manager on Squarespace

    Lecture 486 Inject Google Tag Manager Container to any Website

    Section 141: Google Tag Manager Interface Overview and Best Practices

    Lecture 487 GTM Interface Overview

    Lecture 488 Best Practices & Considerations

    Lecture 489 Naming Conventions

    Section 142: Setup Essential Tags and Publish Them

    Lecture 490 Google Analytics 4 Setup & Publishing The First Version

    Lecture 491 Google Ads Remarketing Setup

    Lecture 492 Testing & Debugging Before Publishing a New Version

    Lecture 493 Facebook Pixel Setup

    Lecture 494 Copy Tag and Export Container

    Lecture 495 Troubleshooting Problems You Might Encounter

    Section 143: Improving & Expanding Your Tracking Data

    Lecture 496 Time Triggered Tags Part 1: Custom Facebook Events For Remarketing

    Lecture 497 Time Triggered Tags Part 2: Time on Site With Google Events

    Lecture 498 Scroll Distance Tracking Part 1: The Basic

    Lecture 499 Scroll Distance Tracking Part 2: Time Triggered

    Lecture 500 Click Tracking Part 1: Outbound Links

    Lecture 501 Conversion Tracking Part 1: Simple Google Ads Conversion Tracking

    Section 144: Getting Started - Tags, Triggers and Variables

    Lecture 502 Trigger Types in Google Tag Manager

    Lecture 503 Built in Variables

    Lecture 504 User-Defined Variables

    Section 145: Implementing Tags Vis Google Tag Manager

    Lecture 505 Implementing GA4 Event Tag with GTM

    Lecture 506 Creating a Specific Page Trigger

    Lecture 507 Storing Measurement ID in User-Defined Variable

    Lecture 508 Tracking Clicks & Sending to GA4

    Lecture 509 Adding Details about Clicks and Sending to GA4 Events

    Lecture 510 Track Button Clicks in GA4 via GTM

    Lecture 511 Capture JavaScript Errors with GTM and Send to GA4

    Lecture 512 Tracking if users are viewing a particular section, image, banner etc.

    Lecture 513 Introduction to Data Layer

    Lecture 514 Using Data Layer with GTM

    Lecture 515 Custom HTML Tag - Executing HTML and JavaScript

    Section 146: Google Tag Manager Assignment

    Section 147: Introduction to Content Marketing

    Lecture 516 Welcome to Content Marketing

    Section 148: Content Marketing Basics

    Lecture 517 What is Content Marketing & Why is it Important?

    Lecture 518 A Brief Overview of Content Formats & Platforms

    Lecture 519 How Does a Content Marketing Funnel Work?

    Section 149: Content Marketing: Define Your Brand & Purpose

    Lecture 520 What is Your Brand's Purpose?

    Lecture 521 How to Position Your Brand

    Lecture 522 What is Your Unique Selling Proposition?

    Lecture 523 Choose Your Brand Personality

    Section 150: Content Marketing: Define Your Target Audience

    Lecture 524 Who is Your Target Audience?

    Lecture 525 Understand Your Audience's Pain Points to Improve Your Content

    Lecture 526 Where Does Your Audience 'Live' Online?

    Lecture 527 Create Customer Personas and Create Content for Them

    Section 151: Content Marketing: Come up with Great Content Marketing Ideas

    Lecture 528 Create an Ideation System to Ramp up Your Content Creation

    Lecture 529 Content Marketing Case Study: Idea Brainstorm

    Lecture 530 Content Marketing Case Study: Idea Research

    Lecture 531 Ask Your Audience to Get Great Content Marketing Ideas

    Section 152: Content Marketing: Content Marketing Formats

    Lecture 532 What Content Marketing Formats Are There?

    Lecture 533 Content Marketing Case Study: Audio

    Lecture 534 Content Marketing Case Study: Social Media

    Lecture 535 Repurposing Your Content to Save Time and Make Life Easier

    Section 153: Content Marketing: Create Amazing Content to Market Your Business

    Lecture 536 Introduction to this Section | Content Marketing Course

    Lecture 537 Write Great Content | Tips for Improving Your Written Content Marketing

    Lecture 538 Make Great Video Content | Tips for Improving Your Video Content Marketing

    Lecture 539 Make Great Visual Content | Tips for Improving Your Visual Content Marketing

    Lecture 540 Make Great Audio Content | Tips for Improving Your Audio Content Marketing

    Lecture 541 Make Great Social Media Content | Tips for Improving Your Social Media Content M

    Section 154: Content Marketing: Publish Your Content

    Lecture 542 Create a Marketing Plan & Content Schedule

    Lecture 543 Where Should You Post Articles?

    Lecture 544 Where Should You Post Video Content?

    Lecture 545 Where Should You Post Audio Content?

    Lecture 546 Where Should You Post Visual Content?

    Section 155: Content Marketing: Promote Your Content

    Lecture 547 Introduction to this Section | Content Marketing Course

    Lecture 548 Boost Social Media Engagement

    Lecture 549 Promote Content with Email

    Lecture 550 Promote Content by Word of Mouth

    Lecture 551 Promote Content with Traditional Marketing Techniques

    Lecture 552 Promote Content with Collaborations

    Lecture 553 Promote Content with Paid Advertising

    Section 156: Content Marketing: Measuring Your Content Marketing Results

    Lecture 554 Adjust and Improve Your Content Marketing

    Section 157: Content Marketing with ChatGPT/AI Tools

    Lecture 555 Introduction to the ChatGPT Section

    Lecture 556 How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results

    Lecture 557 Find Keywords & Content Ideas with ChatGPT

    Lecture 558 Create Article, Video, Podcast Outlines with ChatGPT

    Lecture 559 Write an Entire Article with ChatGPT

    Lecture 560 Generate Catchy Titles & Headlines with ChatGPT

    Lecture 561 Come Up with Great Social Media Post Ideas with ChatGPT

    Lecture 562 Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)

    Lecture 563 Create Engaging Polls & Quizzes with ChatGPT

    Lecture 564 Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT

    Lecture 565 Great Trending Youtube Video Ideas with ChatGPT

    Lecture 566 Write a Video Script with ChatGPT

    Lecture 567 Generate Youtube Video Tags with ChatGPT

    Lecture 568 Write a Youtube Video Descriptions with ChatGPT

    Lecture 569 Improve Your Closed Captions on Youtube with ChatGPT

    Lecture 570 Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT

    Lecture 571 Outline & Script Podcast Episodes with ChatGPT

    Lecture 572 Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPT

    Section 158: Thank You!

    Lecture 573 Thank you for taking this course!

    Entrepreneurs, business owners, bloggers, social media fans,Anyone who owns a website and wants to increase web traffic, conversions, and sales,Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!,Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business