Fashion Marketing Research

Marketing research within the fashion indusrty

What you'll learn

1. you will be first introduced to to marketing research

2. you will be introduced to an overview of the marketing research process

3. you will learn basics of data sampling and types of data

4. you will learn about research design and questionnaire design

5. You will have solid steps on how to collect data

6. You will learn about forecasting fashion and the role of marketing research in product development

Requirements

its a beginner course anyone is welcomed

Description

Welcome to this Fashion marketing research it is designed for you to dig deep in your fashion marketing career.My name is nooran alnassar I am an architect who shifted careers in marketing, I have a master’s degree in marketing I also worked as a digital marketing strategist i own a fashion luxury startup. it is my pleasure to teach you this course and share my previous experience in the market by giving you my career outtakes in working both in marketing and fashion.In this Course you will learn basics of the market research, research design, sampling methods and techniques, you will also learn how to create a questionnaire.1. you will be first introduced to marketing research2. you will be introduced to an overview of the marketing research process3. you will learn basics of data sampling and types of data4. you will learn about research design and questionnaire design5. You will have solid steps on how to collect data6. You will learn about forecasting fashion and the role of marketing research in product developmentLearning outcomes: general understanding of fashion market research and how to use data and sampling methodsNotes: its best if you take notes, read articles and books attached, and solve assignments.Disclaimer: All topics presented were prepared by the author.Kindly if you used any of course materials list the author citation.rate this course and give me your feedback!

Overview

Section 1: Session 1

Lecture 1 Introduction

Section 2: Session 2

Lecture 2 Session 1

Section 3: Session 3

Lecture 3 Session 3

Section 4: Session 4

Lecture 4 session 4

Section 5: Session 5

Lecture 5 Session 5

Section 6: Session 6

Lecture 6 Session 6

Section 7: Session 7

Lecture 7 Session 7

beginners