Fashion And Luxury Brand Management

Luxury Fashion Brand Creation and Management: Strategies, Trends, and Consumer Expectations

What you'll learn

Brand Management and Storytelling

Pricing and Perceived Value

Customer Experience and Loyalty Management

Innovation and Digital Strategies

Requirements

Planning experience is not required. You will learn everything you need to know.

Description

This course is designed for professionals and entrepreneurs who want to understand how luxury fashion brands are created, managed, and achieve sustainable success. Focusing on key elements such as luxury consumer expectations, brand positioning strategies, and marketing and communication techniques, it provides participants with comprehensive knowledge.Throughout the course, essential dynamics of luxury fashion, consumer psychology, innovation, and craftsmanship will be explored. Additionally, critical factors shaping today’s luxury fashion industry, such as collection planning, pricing strategies, digital transformation, and retail experience, will be examined. Case studies of successful global luxury brands will offer real-world insights, guiding participants in developing creative strategies.This training provides a unique opportunity for designers, brand managers, and entrepreneurs who aspire to enter the industry, teaching the intricacies of building a strong and competitive luxury fashion brand. By the end of the course, participants will have the necessary knowledge and skills to successfully manage luxury fashion brands.The Fashion and Luxury Brand Management course will also cover topics such as sustainability, ethical production, digital luxury marketing, customer loyalty building, and experiential retail. Participants will learn to understand the evolving expectations of luxury consumers and how to strengthen their brands with sustainable and innovative strategies. Additionally, the course will focus on key aspects such as building brand identity in the digital age, social media strategies, and enhancing customer experience. Through this training, participants will gain the necessary knowledge and skills to create and manage a strong luxury fashion brand capable of competing in the global market.4o

Overview

Section 1: Giriş

Lecture 1 Introduction

Lecture 2 What is Fashion?

Lecture 3 New Trends

Lecture 4 Dream Factor and Media System

Lecture 5 What is Luxury?

Lecture 6 Luxury As a Product

Lecture 7 Luxury as Business

Lecture 8 Luxury as a Culture

Lecture 9 Luxury as a Customer

Lecture 10 What Luxury is not

Section 2: Introduction to Business Model

Lecture 11 Fashion Market Segmentation -Haute Couture

Lecture 12 Fashion Segmentation - Ready-to-Wear(Pret-a Porter)

Lecture 13 Fashion Segmentation-Diffusion and Bridge

Lecture 14 Fashion Segmentation-Mass Market

Lecture 15 Business Models Framework

Lecture 16 Business Model in the Market

Lecture 17 Business Model -Luxury Brands

Lecture 18 Luxury Conglomerates

Lecture 19 Business Model-Designer Brands

Lecture 20 Business Model-Vertical Retailers

Lecture 21 Licensing

Lecture 22 Textile Industry

Lecture 23 Complexity in Fashion Products Development

Lecture 24 Brand Identity

Lecture 25 Communication Identity and Digital Challenge

Lecture 26 Masstige

Lecture 27 How to Build a Strong Communication Identity for Brands?

Lecture 28 Luxury and Retail

Lecture 29 E-Commerce

Professionals Who Want to Work in the Luxury Industry,Current Luxury Brand Employees and Managers,Entrepreneurs and Those Who Want to Create Their Own Luxury Brand,Students and Academics,This training provides strategic knowledge and practical skills for both newcomers to the industry and existing luxury professionals.