Establishing Your Professional Brand Identity

Create and nurture your online presence to make the best digital first impression.

What you'll learn

Why having your professional brand identity is a must-have, not a nice-to-have

What your professional brand identity looks like

The components of professional brand identity

Best practices to improve your identity

How to nourish your network and create meaningful connections

Enhance your Twitter and LinkedIn profiles

Requirements

Twitter and LinkedIn accounts

Baseline knowledge of B2B sales and marketing

A drive to do better business online

Description

How do you present yourself online, and how do you get to where you want to be? In today's modern business landscape, developing your professional brand identity is crucial to building a meaningful network and leveraging your connections at the right time. In this course, you'll learn how to enhance your professional brand with tools and best practices that will be sure to leave an impact on your audience. We'll walk you through how to break through the clutter by establishing your thought leadership, learning tips to keep in mind when generating your own content, setting the foundation to help you craft an effective tone of voice, and amplifying your defined professional brand identity.We will also cover:Laying the groundwork for understanding the rest of the lesson on identity and networkingUnderstanding the components of your professional brand identity and why it matters in the corporate contextUnderstanding your current footprint and learn how to take it to the next levelLearning more about the tools readily accessible to youDigital Networking Academy courses are delivered to you in bite-sized modules and get straight to the point. Put your best digital foot forward to make lasting connections and generate real business outcomes. ​

Overview

Section 1: Introduction to your Professional Brand Identity

Lecture 1 Introduction to Professional Brand Identity

Lecture 2 What is your Professional Brand Identity?

Lecture 3 Google Yourself Challenge

Section 2: All about Twitter

Lecture 4 Twitter Overview

Lecture 5 Twitter Tips

Lecture 6 Tweetdeck Demo

Section 3: Linking up with LinkedIn

Lecture 7 From Resume to Thought Leader

Lecture 8 Anatomy of the Profile - Headshot

Lecture 9 How to update your Headshot on LinkedIn

Lecture 10 Anatomy of the Profile - Cover Photo

Lecture 11 How to update your Cover Photo on LinkedIn

Lecture 12 Anatomy of the Profile - Tag Line

Lecture 13 Anatomy of the Profile - About Me Seciton

Lecture 14 How to update your Tag line and about me section

Lecture 15 Anatomy of the Profile - Featured Section

Lecture 16 How to use the featured section of LinkedIn

Section 4: Becoming your Own Marketer

Lecture 17 Becoming your Own Marketer

Lecture 18 Social Media Dos and Don'ts

Lecture 19 Social Media Key Takeaways

Section 5: That's a Wrap!

Lecture 20 Professional Brand Identity Wrap

The new B2B professional: Are you a new or aspiring B2B professional looking to improve your digital networking skills? Our courses cover everything from the essentials to advanced tips and tricks to get you started.,The current B2B professional: Our courses are crafted to meet you where you are in your career. Enhance your personal brand identity and harness the power of your research to create effective messages.,The C-suite: Kudos to you for being a life-long learner. Our courses will help you enhance the quality of your network and amplify your thought leadership to propel your business goals.