Enterprise Digital Marketing

Enhance the marketing value of the brand

What you'll learn

How to deal with the challenges brought by the diversification of marketing channels

How to land precision marketing easily

How to make every second of consumers' attention can leave a deeper brand impression

How to allocate the budget to each channel to bring more GMV, better improve ROI

Requirements

Marketers who want to improve their marketing capabilities, practitioners in various career fields, business managers, and marketing teams at all levels

Description

The course is divided into four parts:Part1: Enterprise digital marketing: New trend of digital marketingPart2: Enterprise digital marketing: Data-driven precision marketing modelPart3: Enterprise digital marketing: Data-driven post-link marketing modelPart4: Enterprise digital marketing: Digital marketing effect evaluationThe lesson consists of 23 sections, totaling one hour and 23 minutes.In the first part you will get:1. Deal with the challenges brought by the diversification of marketing channels2. Be aware of current trends in influence3. Accurately and efficiently lock effective customersIn the second part you will get:1. Learn to land precision marketing easily2. Learn to deliver accurately to make money easier3. Know the correct way to capture market positions4. The method of enhancing brand value marketing and obtaining customers accurately through all channelsIn Part 3 you will get:1. Learn to make every digital media touch point create greater value2. Learn to make every second of consumer attention can leave a deeper brand impression3. Learn to greatly shorten the decision-making path of consumers4. Learn to capture data about consumersIn Part 4 you will get:1. Allocate the budget to various channels to bring more GMV and better improve ROI2. Learn to increase conversion rate and reduce churn rate3. Help you save money and get more leads4. This advantage of online marketing can help a business like yours compete with competitors and grow.

Overview

Section 1: Enterprise digital marketing: New trend of digital marketing

Lecture 1 Data-driven Business Growth: Digital Marketing in the Age of Big Data

Lecture 2 Marketing front-end precision, efficient targeting of target customers

Lecture 3 In the post-link era, create a new closed loop for IP conversion

Section 2: Enterprise digital marketing: Data-driven precision marketing model

Lecture 4 Make your brand visible with precision marketing

Lecture 5 With tripartite data, you can drive traffic

Lecture 6 With the help of individual data and population package data

Lecture 7 The right way to grab a position in the market: RTB

Lecture 8 The right way to grab a position in the market: PDB

Lecture 9 The application of data management platform (DMP)

Lecture 10 Actual talk: precision marketing landing

Section 3: Enterprise digital marketing: Data-driven post-link marketing model

Lecture 11 With the help of "post-link marketing" data, seek stock market growth

Lecture 12 How to capture data on post-link Marketing's own contacts

Lecture 13 The three core elements of "backlink marketing" ：Bait

Lecture 14 The three core elements of "post-link marketing" : Contact Points

Lecture 15 Three core elements of "post-link marketing" : Rules

Lecture 16 Mark the implementation process of "post-link marketing"

Lecture 17 The person who identifies the implementation process of "post-link marketing"

Lecture 18 The application of the implementation process of "post-link marketing"

Lecture 19 The classic play of post-link marketing takes you on the "way to break through"

Section 4: Enterprise digital marketing: Evaluating the effectiveness of digital marketing

Lecture 20 Internet traffic era, how to achieve traffic tracking step by step?

Lecture 21 Traffic channel evaluation, you need to look at these indicators!

Lecture 22 Do a good job of brand contact points, save tens of millions of promotion costs

Lecture 23 Funnel analysis, an essential tool to quickly increase conversion rates

Marketing staff, practitioners in various professional fields, corporate managers, marketing teams at all levels