Ecommerce Boost Course

Maximizing Your Online Sales Through Effective Growth Marketing Strategies

What you'll learn

Learn the correct way to structure your site for sales

Learn how to boost the conversion rate of your site

Improve your product pages with tried and tested methods

See how eCommerce businesses automate their sales

Implement winning landing pages for instant conversions

Find out how to get qualified traffic to your site

Take advantage of the highest ROI marketing channels

Upgrade your email journey's to earn whilst you sleep

Develop an understanding of eCommerce automation tools and their benefits for business growth

Implement strategies to streamline sales processes and improve customer experience

Analyze and optimize eCommerce marketing tactics to drive traffic and increase conversions

Utilize data and metrics to make informed decisions and continuously evaluate the effectiveness of eCommerce sales strategies

Requirements

You should be competent at setting up your own eCommerce site and a basic understanding of how to set up core marketing channels. You don't need to have a site already built but this will help to follow along with the course in real-time

Description

The eCommerce Boost Course is a comprehensive training program aimed at providing online business owners and marketing professionals with the skills and knowledge needed to drive growth and maximize online sales. Led by a seasoned Growth Marketing Manager with extensive experience in the eCommerce industry, this course offers a wealth of practical, actionable insights and strategies that can be immediately applied to your business.Whether you're just getting started in eCommerce or looking to take your business to the next level, this course has something for everyone. From market analysis and customer acquisition to conversion rate optimization and beyond, this course covers all the essential topics you need to know to succeed in the competitive online marketplace. You'll learn how to identify your target audience, craft compelling messaging, and implement effective marketing strategies to attract and retain customers.This course is designed to be hands-on and interactive, with plenty of opportunities for you to apply what you've learned to your own business. You'll have access to real-world examples, case studies, and best practices from successful eCommerce companies, as well as interactive exercises and group discussions to help reinforce your understanding of the material.By the end of this course, you'll have a solid understanding of the latest eCommerce trends and best practices, and be equipped with the skills and knowledge you need to create and execute a successful growth marketing strategy for your business. Whether you're looking to increase your customer base, improve your conversion rates, or simply boost your overall online sales, this course will provide you with the tools and insights you need to succeed.

Overview

Section 1: Introduction

Lecture 1 Welcome

Lecture 2 Who am I?

Lecture 3 What this course will give you

Lecture 4 What I assume about you

Lecture 5 What we'll achieve

Lecture 6 The structure

Section 2: eCommerce Site Basics

Lecture 7 Intro - why this is important

Lecture 8 Intro - what you'll learn

Lecture 9 Intro - what I expect you to achieve

Lecture 10 Site structure - key pages

Lecture 11 Site structure - miscellaneous

Lecture 12 Homepage

Lecture 13 Homepage - extra lesson

Lecture 14 Landing page

Lecture 15 Product page - descriptions

Lecture 16 Product page - images

Lecture 17 Product page - call to action

Lecture 18 Product page - pricing

Lecture 19 Product page - reviews

Lecture 20 Product page - shipping & returns

Lecture 21 Product page - extra lesson

Lecture 22 Extra lesson

Lecture 23 Conclusion - what you've learnt

Lecture 24 Conclusion - what you should achieve

Section 3: Marketing Channels

Lecture 25 Intro - why this is important

Lecture 26 Intro - what you'll learn

Lecture 27 Intro - what I expect you to achieve

Lecture 28 PPC - what is pay per click?

Lecture 29 PPC - google shopping

Lecture 30 PPC - google search

Lecture 31 PPC - google performance max

Lecture 32 PPC - bing

Lecture 33 PPC - facebook

Lecture 34 PPC - instagram

Lecture 35 PPC - extra lesson

Lecture 36 Organic

Lecture 37 Social media - facebook

Lecture 38 Social media - pinterest

Lecture 39 Social media - tiktok

Lecture 40 Sales channels - amazon

Lecture 41 Sales channels - etsy

Lecture 42 Sales channels - ebay

Lecture 43 Conclusion

Section 4: Marketing Strategies

Lecture 44 Intro - why this is important

Lecture 45 Intro - what you'll learn

Lecture 46 Intro - what I expect you to achieve

Lecture 47 Promotions

Lecture 48 Email - lists

Lecture 49 Email - segments

Lecture 50 Email - abandoned cart

Lecture 51 Email - newsletter

Lecture 52 Influencers

Lecture 53 Content marketing

Lecture 54 Personalisation

Lecture 55 CRO - why this is important

Lecture 56 CRO - the three steps

Lecture 57 Conclusion

Section 5: Conclusion

Lecture 58 Extra lesson

Lecture 59 Conclusion

eCommerce business owners who are struggling to make consistent sales