Disruptive Thinking For World-Changing Innovative Ideas

Combine incremental growth, creativity for innovation, and see which innovation can lead to market disruption!

What you'll learn

Create a disruptive product, and transform your industry

Learn to think creatively and innovate

Manage risk

Balance incremental improvements with potential high-risk moonshot ideas

Learn from case studies of other great and disruptive companies

Requirements

There are no prerequisites for this course, just a love for learning, and an open mind

Description

Wn big by learning to think creatively and disruptively so that product or feature ideas will not only transform your business, but your entire industry of which you'll end up on top!BALANCE INCREMENTAL GROWTH, INNOVATION, AND TRUE DISRUPTIONEvery company needs incremental growth to steadily improve every day. If you don't focus on improving what's currently keeping your business operating, competitors might jump over you.Of course, you can't focus on incremental growth alone. You must also focus on being creative, becoming a visionary in your field, and constantly working on innovating in your industry. Most innovation and experimentation tends to fail, and that's fine because the one time it will work, it will help you revolutionize your industry, and turn into the industry leader.WHAT'S NEEDED FOR TRUE DISRUPTIONIt's not enough to just have a great business idea. You must also work on that idea to bring it to life. In this course, we'll go over a number of examples of companies where disruption was just as much in the great and innovative business idea as it was the effort of the entrepreneur to bring that idea to life.DEVELOPING AN EXPERIMENTER'S MINDSETDoing something new can feel scary and frustrating, but failure means you are just one step closer to success. While you can't make experimentation your only focus, as long as you manage risks, you'll be able to keep experimenting, and eventually hit on a big and disruptive idea.EXPERIMENTER'S MINDSETEmbrace failureLook for ideas that challenge conventionAsk "how can I make this happen"Don't be afraid of outrageous ideasLearn to experiment creativelyEmbrace technological innovationsInvest in your future! Enroll today!

Overview

Section 1: Introduction and welcome to the course

Lecture 1 Introduction and welcome to the course

Lecture 2 Definitions: Incremental change vs. innovation vs. disruptive thinking

Lecture 3 New technology which opens uses in traditional behaviors (Uber)

Lecture 4 Thinking and mindset: AirBnB - most people would say it's a ridiculous idea

Lecture 5 Examples of innovative and disruptive companies from YCombinator

Lecture 6 Chasing money vs. passion

Section 2: The science of business ideas, innovation, and disruption

Lecture 7 Neuroscience & Emotional Intelligence of Entrepreneurship, excitement, Dopamine

Section 3: The innovative process

Lecture 8 The process: collect many potential ideas, edit them, get feedback, repeat

Lecture 9 What if? Can can I…? Instead of "why it wouldn't work"

Section 4: Moonshots

Lecture 10 What are moonshots, and how to balance the search for moonshots within a company

Lecture 11 Five types of risk

Section 5: Bringing your ideas to market

Lecture 12 Outsourcing or finding technical co-founders

Section 6: Class projects

Lecture 13 Case study of my own innovation in marketing

Lecture 14 Project 1 - music

Lecture 15 Project 2 - Elearning industry disruption

Section 7: Food for thought

Lecture 16 Food for thought

Section 8: Creativity

Lecture 17 Creativity section introduction

Lecture 18 Creativity correlation to expertise, and how to unlock more creativity

Lecture 19 Another way of looking at creativity & the path to breakthroughs

Lecture 20 The Cathedral Method for enhanced creativity

Lecture 21 Brain hack to come up with creative solutions

Lecture 22 The opposite or the reverse method to unlock creativity

Lecture 23 Brainstorming for creativity

Section 9: Getting feedback on your business ideas

Lecture 24 How to get feedback on business ideas & how to get expert feedback

Lecture 25 Paid options to get business idea feedback

Lecture 26 Validating business ideas by starting small and testing them in the market

Section 10: Protecting intellectual property

Lecture 27 How to protect business ideas and your company's intellectual property

Lecture 28 How to protect your business by creating a moat around it

Lecture 29 For first-time entrepreneurs: More on moats, barriers, being first-to-market

Section 11: Conclusion

Lecture 30 Thank you for being a great student in this course! The end!

This course is great for people in leadership positions,This course is great for entrepreneurs,Everyone at your company should be encouraged to think disruptively and creatively at least some of the time!