Digital Marketing Tools Create A Marketing Campaign by Sadık Vural

Digital Marketing Tools

What you'll learn

How the develop a digital marketing Campaign strategy.

How to Create and Prepare Content for Your Campaign

How to Execute Your Digital Marketing Campaign

How to Analyze Your Campaign Performance

Requirements

No marketing experience needed

Description

Key tools to create a digital marketing campaignSelecting transcript lines in this section will navigate to timestamp in the video- [Anson] The number of online digital marketing tools available today can be overwhelming. With so many tools available, it can be difficult to decide where to start and even more difficult to integrate your efforts to create a unified digital marketing campaign. Understanding which tools are most useful and how they can be combined for a synergistic marketing effect is paramount to being a successful online marketer. I'm going to walk you through how to put together a multi-part online marketing campaign from start to finish. We'll go over everything from the planning stage to implementation, to campaign analysis, using top-of-the-line marketing tools the whole way through. I'm Anson Alexander, and over the last decade, I've reached tens of millions of people through my online marketing efforts. If you are ready to put your marketing knowledge to the test and implement a live digital marketing campaign, come join me in my LinkedIn learning course on how to create a digital marketing campaign from start to finish.What you should know before watching this courseSelecting transcript lines in this section will navigate to timestamp in the video- [Instructor] Before we get started with the course, there are a few things that I think you should know. In regards to course preparation, I feel it's best if you come in with a foundational understanding of marketing, and more specifically, digital marketing. I'll be going over quite a few marketing concepts as we move through our campaign, and may not explain each one in detail. Also, be ready to move in and out of a number of different tools relatively quickly. We dive right into creating a marketing campaign in this course, and I'm not going to be showing the account setup process, and will not be able to cover all of the features of each tool used. I hope that I can help you get started with each tool, and that you can then expand on what you've learned after the course. A couple of other things that you should know. During this course, I'll be using a fictional company called Two Trees Olive Oil for demonstration purposes. At times, however, I'll be accessing tools with other accounts that have real data in them, to best demonstrate certain processes and concepts. Aside from that, be ready to learn and start a new marketing campaign.

Overview

Section 1: How the develop a digital marketing Campaign strategy.

Lecture 1 1.1. Set marketing campaign SMART goals with Airtable

Lecture 2 1.2. Determine campaign target market with Google Analytics

Lecture 3 1.3. Specify a budget for your digital marketing campaign

Lecture 4 1.4. Determine channels and messaging

Section 2: How to Create and Prepare Content for Your Campaign

Lecture 5 2.1. Develop a content plan in Airtable

Lecture 6 2.2. Create marketing campaign content with Canva

Lecture 7 2.3. Perform keyword research with Ubersuggest

Lecture 8 2.4. Prepare website landing pages with WordPress

Section 3: How to Execute Your Digital Marketing Campaign

Lecture 9 3.1. Run pay-per-click (PPC) advertising with Google Ads

Lecture 10 3.2. Post to Instagram, Twitter, and Facebook with Hootsuite

Lecture 11 3.3. Perform email marketing with HubSpot

Lecture 12 3.4. Find affiliates and influencers for your campaign

Section 4: How to Analyze Your Campaign Performance

Lecture 13 4.1. Add goal tracking to Google Analytics

Lecture 14 4.2. Review campaign performance with Google Analytics

Lecture 15 4.3. Reevaluate your campaign goals

Lecture 16 4.4. Continue to refine your marketing techniques

For all business people interested in digital marketing