Digital Marketing Strategy For Managers & Entrepreneurs

Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand

What you'll learn

Learn All Digital Marketing Concepts To Create A Digital Marketing Strategy

Learn Facebook Organic Results, Sponsored Ads, And Facebook Pages, Videos And Marketplace

The Main Benefits Of Using LinkedIn As A Digital Marketing Tool For Businesses; Thought Leadership, Brand Awareness, Lead Generation

Define Smart Goals For Your Digital Marketing Strategy And Understand Your Role In Their Success

The Importance Of Choosing And Measuring Actionable Metrics, Not Vanity Metrics That Just Feel Good

Manage The Interplay Between Brand, Product And Campaigns In Your Organisation

How To Manage A Digital Marketing Agency; Procurement, Project Management & Communication

Understand Your Customers In The Context Of Your Planned Digital Marketing Strategy

Set Time Based Goals That Are Not Too Aspirational But Create Energy And Motivation

The Right Metrics For Your Digital Marketing Will Get People Taking The Right Action To Make Progress

Develop Personas For Your Typical Customers So You Can Understand Needs, Wants, Behaviour And Life Stages

How To Achieve Thought Leadership For Your Organisation Using LinkedIn For Digital Marketing

Cultivate Your LinkedIn Network With Highly Targeted Search That Develops Quality Leads

Build Brand Awareness With LinkedIn Pages That Your Employees Can Follow & Help Promote; See Examples

How To Run Coaching And Interview Webinars To Drive Youtube Audience Growth

How Youtube Livestream Can Help Drive Digital Marketing Success For Your Business

Introduction To Tools For Broadcasting And Hosting Youtube Livestream Webinars

Requirements

No requirements for taking this course. Each platform will start from the basics and explain each concept.

Description

"The concepts and explanations are very interesting. I was primarily interested in Instagram and now I have a good understanding as to how to really make Instagram work for me." - Bitto"Yes - this is absolutely what I've been looking for in my business - clear explanation of the platforms and how to begin. Thank you Salil and Peter." - Janet A."This course was very insightful and informative. I am happy that I invested my time and money in the right place. Especially, Salil made seemingly complicated terms easy to learn. Thank you." - Roshni K."This is a great course. As an entrepreneur there are so many things to manage and setting up the basics can get too much for us but this course is crisp and explains exactly what I need to know. Very good, helpful, and insightful course. This course is a good guide for marketing tools." - Krittika A.Need - A course for Managers, Business Owners & Entrepreneurs who want a complete understanding of how digital marketing works an overall strategy for each online platform.Value - This course will give complete insight into each digital marketing platform that will enable managers to devise, execute and analyze their digital marketing strategies.Features - The course has summary lectures, the secrets to success on each platform to enable quick learning and understanding of all concepts. The course also features assignments, quizzes, and workbooks to change the learning experience and improve retention of key concepts.The major obstacle in learning digital marketing is understanding the platforms!Everyone wants more sales, but sales come from clicks, clicks, from views, views from impressions.There is a need to create a cross platform digital marketing strategy that works to optimise each aspect.You have to understand the world of Digital Marketing platforms, how they work, what makes them work for you, and the keys to success for each platform.That is what we teach you in this course!How each Digital Marketing platform worksHow to grow on each platformHow to combine the platforms& Create that perfect Digital Marketing strategy for your product, service, brand and business!This course will truly revolutionize the way you look at Digital Marketing. It will simplify and demystify each platform and give you exactly the knowledge you need to start executing strategies for growth.The course does not include how-to, primarily how to create a Facebook page or how to schedule an ad campaign. This course will instead explain to you how to leverage a Facebook Page, how to analyze ad campaign performance, the power of Google Search Console and Facebook Pixel. Popular Reviews - "An excellent course. Valuable contents, well-organised, and clearly communicated. Assignment activities, check points & final test support application, review & retention of material. Salil Dhawan, the facilitator, is clearly an expert who enjoys sharing his knowledge & experience for the benefit of learners. He does so with a human touch that creates interest & trust. From a learning programme design perspective, too, this course gets top ratings. If you're interested in sales, this is the course to take. I look forward to my next course with Salil."- Keith Edward BaileyYour search for a complete to the point practical Digital Marketing Course ends right here.Thank YouSalil Dhawan, Peter Alkema

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Lecture 2 Guide

Lecture 3 Introduction On How To Manage A Digital Marketing Strategy

Lecture 4 Welcome To The World Of Google!

Lecture 5 Introduce Yourself

Lecture 6 Let Us Celebrate Learning Together!

Section 2: Google - The Gatekeeper Of Internet

Lecture 7 The Logic Behind Google Organic Results

Lecture 8 The Logic Behind Google Sponsored Results

Lecture 9 How To Track Organic Performance On Google Using Google

Lecture 10 How To Track Sponsored Campaigns Performance On Google?

Lecture 11 The Complete World Of Google Products

Lecture 12 Secrets To Success On Google

Lecture 13 (Optional) Google Search Algorithm - How Google Ranks Search Results For Users

Lecture 14 Congratulations On Completing 25% Of The Course! Let Us Keep Learning!

Section 3: How To Manage A Digital Marketing Strategy For Managers

Lecture 15 How Should A Manager Set GOALS?

Lecture 16 How Should A Manager Track Metrics?

Lecture 17 How Should A Manager Identify His Customers?

Lecture 18 How To Manage Marketing Of The Product, Brand & Company?

Lecture 19 How Should A Manager Handle Relationship With A Digital Marketing Agency?

Section 4: Facebook - The Coffee Shop Of Internet

Lecture 20 The Facebook Newsfeed & Its Components

Lecture 21 Understanding The Various Types Of Facebook Ads

Lecture 22 What's Next After The NewsFeed? The Other Facebook Products

Lecture 23 Facebook Pixel - The Magical Facebook Game Changer

Lecture 24 How To Track Performance On Facebook?

Lecture 25 Secrets To Success On Facebook

Section 5: Instagram - The Photo Sharing (For Now) Platform

Lecture 26 Welcome To The World Of Instagram!

Lecture 27 Instagram Algorithm - The Key To Instagram Growth

Lecture 28 Secrets To Success On Instagram

Section 6: Linkedin - The Business Platform

Lecture 29 What Is LinkedIn? How To Use LinkedIn?

Lecture 30 How To Develop Thought Leadership On LinkedIn?

Lecture 31 How To Use LinkedIn To Generate Leads?

Lecture 32 How To Use LinkedIn To Create Brand Awareness?

Lecture 33 Congratulations On Completing 50% Of The Course! Let Us Keep Learning!

Section 7: Amazon - The Largest Marketplace In The World

Lecture 34 Welcome To The World Of Amazon - Your Access To Exponential Product Sales

Lecture 35 Amazon Algorithm - The Key To Exponential Growth On Amazon

Lecture 36 Secrets To Success On Amazon

Lecture 37 Checklist To Tick All Boxes On Amazon

Section 8: Youtube - The Video Sharing Platform

Lecture 38 Introduction To YouTube, The Largest Video Sharing Platform

Lecture 39 The Concept Of YouTube & Mysterious YouTube Algorithm

Lecture 40 Secrets To Success On YouTube

Section 9: Webinar - The Web-Seminar

Lecture 41 Introduction To The World Of Webinar

Lecture 42 Intro To Interviews Types, What Is A Webinar, Why I Like Interviews

Lecture 43 Achieve 3 Goals To Succeed With Webinar Interviews Your Guest, Audience Your

Lecture 44 Introduction To Coaching Webinars And How You Lead Your Audience Through Act

Lecture 45 Introduction to Tools that you can use to set up webinars

Lecture 46 Youtube As The Primary Tool For Live-Streaming Webinars

Lecture 47 Congratulations On Completing 75% Of The Course! Let Us Keep Learning!

Section 10: Additional Tricks & Tips

Lecture 48 How To Drive Traffic To Physical Location

Section 11: Digital Marketing Is Driven By Digital Disruption & Transformation: Live Q&A

Lecture 49 Learn Digital Transformation Intro

Lecture 50 Learnings Digital Transformation

Lecture 51 The Idea of Strategic Ambidexterity

Lecture 52 Learnings- Digital Transformation ; Self Disruption

Lecture 53 Learning Digital Transformation: Agile and Customer Experience

Lecture 54 Learning Digital Transformation: Talent and Beyond the core

Lecture 55 Learn Digital Disruption intro

Lecture 56 Learning Digital Disruption; Digital Winners and Losers

Lecture 57 Opinion on Digital Disruption on Africa

Lecture 58 Learn Digital Disruption ; Experimental Growth

Lecture 59 Learn Digital Disruption ; banking , discontinuity of innovation and cloud

Lecture 60 Managing technology in the age of disruption and digitization

Lecture 61 You've Achieved 100% >> Let's Celebrate! Remember To Share Your Certificate!!

Section 12: [Optional] Full Webinars: Digital Disruption and Digital Transformation

Lecture 62 Full Webinar: Digital Disruption

Lecture 63 Full Webinar: Digital Transformation

Section 13: Conclusion

Lecture 64 Thank You For Being Part Of This Course

This course is for anyone who wants an overview of the most popular topics in Digital Marketing