Digital Marketing Foundations

Connecting with customers online

What you'll learn

The Dijital Marketing Framework

Digital Marketing Basics

Digital Marketing Key Concepts

Digital Marketing Hub and Spokes

Digital Marketing with Your Website

Digital Marketing with Paid Channels

Digital Marketing with Social Media

Digital Marketing with Email

Marketing Analytics Skills

Requirements

No

Description

What is digital marketing?- When we talk about digital marketing, we're essentially talking about promoting your business online using a multitude of channels. And these channels are how you make your buyer aware of what you're selling. Some common digital channels might include your website, search engines, social media, online video, and paid ads. Your customer will intersect many digital channels in their day-to-day. And marketing is about showing up where they're at with the right message at just the right time. Now, if you're like me, when I was just starting out in marketing, you'd be asking yourself, "Okay, but what do I say? Where do I say it? How do I know who I'm talking to and what will make them pick my brand?" And, and, I know, (chuckles) and this brings me to a key point. I want you to internalize that marketing is rarely successful on the first try. One of the greatest joys I get out of marketing is experimenting, trying new things. And evolving your marketing strategies is really key to coming out ahead. Now, marketing is just as much a science as it is an art. And the digital aspect of marketing lets us get really scientific. We spend a lot of time experimenting, forming a hypothesis, testing it, and then using the data we collect to adjust course. Failure is just part of the journey. Data and near instant access to it makes digital marketing incredibly powerful. Just about every action you take on the web is tracked. Collect enough data points and you can build really powerful predictions about people's behavior, their interests, what they're searching for and why. Market, in its simplest form, is just persuading someone to take action. The more data we have and the better we leverage it, well, the more successful that persuasion will be.

Overview

Section 1: Connecting with customers online

Lecture 1 Connecting with customers online

Lecture 2 What is digital marketing

Section 2: The Dijital Marketing Framework

Lecture 3 The building blocks of digital marketing 1.1

Lecture 4 The marketing funnel 1.2

Lecture 5 The buyer journey 1.3

Lecture 6 Create a buyer journey map 1.4

Section 3: Digital Marketing Basics

Lecture 7 How to develop a marketing strategy 2.1

Lecture 8 How to identify your target market 2.2

Lecture 9 How to create your customer persona 2.3

Lecture 10 How to create your customer persona 2.4

Lecture 11 How to establish goals for digital marketing 2.5

Lecture 12 How to develop your digital marketing KPIs 2.6

Lecture 13 How to draft a one page marketing plan 2.7

Section 4: Digital Marketing Key Concepts

Lecture 14 Digital marketing Persuading with data 3.1

Lecture 15 How analytics work in digital marketing 3.2

Lecture 16 How to capture key insights in your digital marketing 3.3

Section 5: Digital Marketing Hub and Spokes

Lecture 17 How to outline your online marketing presence 4.1

Lecture 18 How to decide on a marketing channel 4.2

Lecture 19 How to prioritize in marketing 4.3

Lecture 20 How to create powerful marketing messaging 4.4

Lecture 21 How to create lean messaging in marketing copy 4.5

Section 6: Digital Marketing with Your Website

Lecture 22 How to optimize your website 5.1

Lecture 23 How to use copywriting in your marketing 5.2

Lecture 24 How to build landing pages that convert 5.3

Section 7: Digital Marketing with Paid Channels

Lecture 25 Introduction to paid advertising 6.1

Lecture 26 How to identify the value of a customer 6.2

Lecture 27 How to budget for paid marketing 6.3

Lecture 28 How to create your first paid campaign 6.4

Section 8: Digital Marketing with Social Media

Lecture 29 Social media marketing First steps 7.1

Lecture 30 How to decide on a social media platform 7.2

Lecture 31 How to build and leverage followers 7.3

Section 9: Digital Marketing with Email

Lecture 32 The power of email marketing 8.1

Lecture 33 How to develop an email marketing plan 8.2

Lecture 34 How to measure the success of email 8.3

Lecture 35 How to launch successful campaigns Email tools 8.4

Section 10: Marketing Analytics Skills

Lecture 36 How to decide what to track in marketing 9.1

Lecture 37 How to generate reports for marketing analytics 9.2

Lecture 38 How to continually build digital marketing 9.3

anyone who does digital marketing