Digital Marketing Foundation Course 2024

Learn Digital Marketing Basics and Start your Journey!

What you'll learn

What is Marketing

Types of Marketing - Offline and Online

Introduction to Digital Marketing

Areas of Digital Marketing

Search Engine Optimization in Digital Marketing

Social Media in Digital Marketing

Email Marketing in Digital Marketing

Online Reputation and Management in Digital Marketing

Requirements

Beginners

Basic computer skills

Description

Embark on your journey to become a digital marketing expert with our comprehensive course. Covering both offline and online marketing essentials, this program introduces the core aspects of digital marketing, including organic, inorganic, and brand mediums.Course Content:Covers marketing essentials, blending offline and online strategies.Introduces digital marketing key mediums: organic, inorganic, and brand mediums.Key Areas:SEO (Search Engine Optimization)SMO (Social Media Optimization)SEM (Search Engine Marketing)Email MarketingMobile MarketingMarketing Goals:Attract new customers by providing superior value.Retain and grow existing customers through satisfaction.Digital Marketing:Focuses on selling goods and services via online platforms.Historical Context:Marketing established as a significant term by Philip Kotler in 1967.Objectives:Deliver customer satisfaction profitably.Effective marketing stems from meticulous planning and execution.Marketing aims to deliver customer satisfaction profitably. Effective marketing stems from meticulous planning and execution. Philip Kotler, a distinguished professor, established marketing as a crucial industry term in 1967.The primary objectives of marketing are to attract new customers by providing superior value and to retain and expand existing customer bases through satisfaction. Digital marketing, in particular, focuses on promoting goods and services via online platforms. Start now and transform into a digital marketing pro.

Overview

Section 1: Introduction

Lecture 1 Introduction to Marketing

Lecture 2 Digital Marketing Introduction

Lecture 3 What is Buyers Persona

Lecture 4 Mediums of Digital Marketing

Lecture 5 Different Areas of Digital Marketing

Lecture 6 Lecture 6: What is SEO (Search Engine Optimization)

Lecture 7 Lecture 7: What is On Page SEO

Lecture 8 What is Off Page SEO

Lecture 9 What is Social Media

Lecture 10 Social Media Planning

Lecture 11 What is Performance Marketing

Lecture 12 What is Google Ads

Lecture 13 What is Email Marketing

Lecture 14 What is Mobile Marketing

Lecture 15 What is ORM (Online Reputation Management)

Lecture 16 Free tools by Google

Lecture 17 Tools of Digital Marketing

Lecture 18 Overview of Digital Marketing

Beginners and anybody interested in learning Digital Marketing from Scratch,Anyone who wants to change their career to Digital Marketing,Anyone who wants to have a career in Digital Marketing as Social Media Marketing Specialist,Anyone who wants to have a career in Digital Marketing as Search Engine Marketing Specialist