Digital Marketing For Event Promotion: Mastering Ai Tools

Learn to use AI tools and social media strategies to effectively promote events and sell tickets online.

What you'll learn

How to create visually appealing content using AI tools.

Design effective social media advertising campaigns on Facebook and Instagram.

Techniques to promote events and sell tickets online.

Methods to analyze and optimize advertising campaign performance.

How to create and manage email newsletters for event promotion.

Ways to engage and convert audiences using targeted advertising.

Build and engage a loyal audience for events.

Requirements

No previous experience in digital marketing or event promotion is required, making this course suitable for beginners. Access to a computer with an internet connection is necessary to utilize the AI tools and platforms discussed.

Description

This comprehensive course is designed for event organizers and promoters who want to leverage digital marketing to enhance their event promotion strategies. Throughout the course, you will gain hands-on experience with a variety of AI tools and platforms, including MidJourney, Canva, and ChatGPT, to create compelling visual content and advertising campaigns. We will delve into the practical aspects of setting up and managing Facebook and Instagram ads, crafting email newsletters, and planning content for social media.The course is structured to provide you with a step-by-step guide, starting from the basics of design for event promotion to advanced advertising techniques. You will learn how to configure and execute effective ad campaigns on a budget, analyze campaign performance, and adjust strategies for maximum impact. Additionally, we will cover free promotional techniques and the importance of frequency in advertising to move audiences from cold to warm.By the end of this course, you will have a solid understanding of digital marketing principles and be equipped with the skills to promote your events successfully, attract a loyal audience, and increase ticket sales. This course is ideal for anyone committed to learning new skills and applying them to real-world scenarios to achieve tangible results.

Overview

Section 1: Introduction to the Course

Lecture 1 What You Will Learn From This Course

Lecture 2 Course Expectations

Section 2: Introduction and Setting Up AI Tools

Lecture 3 Overview

Lecture 4 Setting Up Visual AI

Lecture 5 Working with MidJourney

Lecture 6 Advanced Techniques in MidJourney

Lecture 7 Introduction to Canva

Lecture 8 Integrating MidJourney with Canva - part 1

Lecture 9 Integrating MidJourney with Canva - part 2

Lecture 10 Using ChatGPT for Text Content - part 1

Lecture 11 Using ChatGPT for Text Content - part 2

Lecture 12 Setting Up Event Pages on Eventbrite

Lecture 13 Customizing Event Pages on Eventbrite

Lecture 14 Configuring Ticket Sales on Eventbrite - part 1

Lecture 15 Configuring Ticket Sales on Eventbrite - part 2

Lecture 16 Publishing Event Page on Eventbrite

Lecture 17 Publishing Event on Facebook

Lecture 18 Social Media Preps Overview

Lecture 19 Setting Up Facebook Business Page

Lecture 20 Managing Facebook Business Page

Lecture 21 Social Media Preps - Instagram - Part 1

Lecture 22 Social Media Preps - Instagram - Part 2

Section 3: Content Creation with AI

Lecture 23 Content Formats Overview

Lecture 24 3-Step Content Strategy

Lecture 25 Content Production AI Tools

Lecture 26 AI Video Generator - Part 1

Lecture 27 AI Video Generator - Part 2

Lecture 28 AI Viral Videos - Overview

Lecture 29 AI Viral Videos - Part 1

Lecture 30 AI Viral Videos - Part 2

Lecture 31 AI Video Editor - Setup

Lecture 32 AI Video Editor - Overview

Lecture 33 AI Video Editor - Production Part 1

Lecture 34 AI Video Editor - Production Part 2

Lecture 35 AI Video Editor - Production Part 3

Lecture 36 AI Video Editor - Export

Lecture 37 AI Video Editor - Conclusion

Lecture 38 AI Descriptions

Lecture 39 Content Plan

Lecture 40 Planning Tool 1

Lecture 41 Planning Tool 2

Lecture 42 Planning Stories

Section 4: Social Media Advertising on Facebook & Instagram (Meta Ads)

Lecture 43 Facebook Ads: Introduction

Lecture 44 Facebook Ads: Business Manager Setup

Lecture 45 Facebook Ads: Business Manager Settings

Lecture 46 Facebook Ads: Ads Manager Setup

Lecture 47 Facebook Ads: Pixel Setup

Lecture 48 Facebook Ads: Inviting People

Lecture 49 Facebook Ads: Assets and Permissions

Lecture 50 Ad Strategy Explanation

Lecture 51 Audience with Connection - Part 1

Lecture 52 Audience with Connection - Part 2

Lecture 53 Audience with Connection - Part 3

Lecture 54 Budget Under 150€ - Introduction

Lecture 55 Budget Under 150€ - Campaign Level

Lecture 56 Budget Under 150€ - Ad Set Setup

Lecture 57 Budget Under 150€ - Ads Setup

Lecture 58 Budget Under 150€ - Launching Campaign

Lecture 59 Case Study №1 - Overview

Lecture 60 Case Study №1 - Ad Spend

Lecture 61 Case Study №1 - Audiences

Lecture 62 Case Study №1 - Metrics

Lecture 63 Case Study №1 - Ticket Sales

Lecture 64 Budget Under 500€ - Introduction

Lecture 65 Budget Under 500€ - Engagement Campaign Setup

Lecture 66 Budget Under 500€ - Engagement Ad Sets Setup

Lecture 67 Budget Under 500€ - Ad Setup and Duplication

Lecture 68 Budget Under 500€ - Funnel Strategy Explained

Lecture 69 Budget Under 500€ - Publishing Engagement Campaign

Lecture 70 Budget Under 500€ - Conversion Campaign Explained

Lecture 71 Budget Under 500€ - Setting Up Conversion Campaign

Lecture 72 Budget Under 500€ - Budget and Scheduling

Lecture 73 Case Study №2 - Weeks 1-2

Lecture 74 Case Study №2 - Weeks 3-4

Lecture 75 Case Study №2 - Last Week

Lecture 76 Case Study №2 - Ticket Sales

Lecture 77 Metrics Analytics - Overview

Lecture 78 Metrics Analytics - Case Study

Section 5: Additional Tools for Event Promotion

Lecture 79 More Tools - Overview

Lecture 80 Guest Lists - Part 1

Lecture 81 Guest Lists - Part 2

Lecture 82 Offline Tickets

Lecture 83 Promoter Partnerships

Lecture 84 Promo Codes

Lecture 85 Tracking Links

Lecture 86 Email Newsletter

Lecture 87 Email Newsletter Ideas

Event organizers,Promoters,Small business owners,Marketing professionals,Freelancers,Community managers,Artists,Musicians,Anyone Interested in Learning Digital Marketing for Events