Digital Marketing For Entrepreneurs: Foundation & Strategies

An Introductory Level, Mini Course, on SEO, Digital Marketing, Social Media Advertising and PPC Ads.

What you'll learn

Comprehensive Understanding: Master the ins and outs of digital marketing, from key concepts to advanced strategies.

Landscape Insight: Explore the dynamic digital marketing ecosystem and its vital role in today's business landscape.

Channel Mastery: Navigate various digital marketing channels, from SEO and PPC to social media and more.

Online Presence Excellence: Craft a captivating website, optimize it for SEO, and ensure a seamless user experience.

Social Media Savvy: Harness the power of social media platforms to engage, connect, and grow your audience.

Content Strategy Prowess: Develop a compelling content strategy that resonates and drives engagement

Paid Advertising Proficiency: Learn the art of paid advertising and Google Ads for maximum impact

Requirements

laptop or smartphone and a desire to learn digital marketing fundamentals

Description

Unlock Your Digital Marketing Success: Enroll in the Ultimate Entrepreneur's Course!Are you an ambitious entrepreneur ready to conquer the digital landscape and supercharge your business growth? Look no further! Welcome to the transformative course, "Digital Marketing for Entrepreneurs: Foundation & Strategies." Join us on this empowering journey as we equip you with the essential knowledge, strategies, and tools to navigate the digital realm and achieve unparalleled success.What You'll Gain:Comprehensive Understanding: Master the ins and outs of digital marketing, from key concepts to advanced strategies.Landscape Insight: Explore the dynamic digital marketing ecosystem and its vital role in today's business landscape.Terminology Decoded: Unravel the jargon and grasp the fundamental terminologies driving digital marketing success.Emerging Trends: Stay ahead of the curve with insights into cutting-edge technologies and emerging trends.Channel Mastery: Navigate various digital marketing channels, from SEO and PPC to social media and more.Real-World Wisdom: Analyze real-world case studies for invaluable insights and actionable takeaways.Online Presence Excellence: Craft a captivating website, optimize it for SEO, and ensure a seamless user experience.Social Media Savvy: Harness the power of social media platforms to engage, connect, and grow your audience.Content Strategy Prowess: Develop a compelling content strategy that resonates and drives engagement.Paid Advertising Proficiency: Learn the art of paid advertising and Google Ads for maximum impact.Data-Driven Decision Making: Leverage analytics to refine your strategies and drive data-driven success.Who Should Enroll:Entrepreneurs: Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.Small Business Owners: Amplify your reach, attract new customers, and elevate your brand with effective digital strategies.Solopreneurs: Equip yourself with the tools to stand out in the digital crowd and achieve exponential growth.Aspiring Marketers: Kickstart your marketing career by mastering the essential digital marketing skills and techniques.Freelancers and Consultants: Enhance your skill set and deliver unparalleled value to your clients with cutting-edge expertise.Join us on this exhilarating journey to become a digital marketing powerhouse. Enroll now and unlock a world of opportunities that will transform your business trajectory.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 General Housekeeping

Lecture 3 Understanding Digital Marketing

Lecture 4 Why Digital Marketing Is Important

Lecture 5 The Audiences You Can Reach With Digital Marketing

Lecture 6 Digital Marketing and The Customer's Journey

Section 2: The Digital Marketing Shift

Lecture 7 Embracing The Digital Marketing Shift

Lecture 8 The Evolution of Digital Marketing and Its Importance

Lecture 9 The Internet Boom and E-Commerce

Lecture 10 Digital Marketing, From Desktop to Mobile

Lecture 11 The New Modern Digital Landscape

Section 3: The Significance and Benefits of Digital Marketing

Lecture 12 The Undeniable Significance of Digital Marketing

Lecture 13 The Benefits of Digital Marketing

Lecture 14 Some Emerging Technologies and Trends

Lecture 15 The Introduction and Impact of Voice Searching and Smart Assistance

Lecture 16 Video Dominance and Live Streaming

Lecture 17 Augmented Reality and Virtual Reality with Digital Marketing

Section 4: Digital Marketing Tactics

Lecture 18 Digital Marketing Personalization and Hyper Targeting

Lecture 19 Data Privacy and Ethical Considerations

Lecture 20 Key Concepts in Digital Marketing

Lecture 21 Search Engine Optimization (SEO) Explained

Lecture 22 Keywords, SERPS, and Pay Per Click Marketing Campaigns

Lecture 23 Content Marketing

Lecture 24 Email Marketing

Section 5: The Principles of Digital Marketing

Lecture 25 Foundational Principles of Digital Marketing

Lecture 26 Value-Centric Consistency

Lecture 27 Data-Driven and Continuous Learning

Lecture 28 Customer Acquisition and Retention

Lecture 29 Strategies for Customer Acquisition

Lecture 30 The Power of Customer Retention

Lecture 31 Strategies for Customer Retention

Lecture 32 Buyer Personas and Segmentation

Lecture 33 Creating Effective Buyer Personas

Lecture 34 Segmentation Targeting With Precision

Lecture 35 Omnichannel Marketing

Lecture 36 Search Engine Optimization (SEO) Fundamentals

Lecture 37 The Technical Side of Search Engine Optimization

Lecture 38 Strategies to Shine With Search Engine Optimization

Lecture 39 Advertising Insights

Lecture 40 Google Ads and Beyond

Lecture 41 Pay Per Click Tips

Section 6: Taking a Look At Some Successful Digital Marketing Campaigns

Lecture 42 Airbnb Case Study

Lecture 43 Nike Case Study

Lecture 44 Deconstructing The Tactics Behind Impactful Campaigns

Lecture 45 Diligently Selecting Your Marketing Channels

Lecture 46 Call To Actions and Their Significance

Lecture 47 Some More Digital Marketing Campaigns

Lecture 48 Some Digital Marketing Strategies

Lecture 49 Creating Engagement Magic

Lecture 50 The Success of Strategies In Digital Marketing

Section 7: The Significance of Being Present Everywhere Online

Lecture 51 Crafting an Online Presence

Lecture 52 The Online Presence Sells Your Product and Service

Lecture 53 An Online Presence Created With SEO and CTAs

Lecture 54 The Importance of Analytics and Tracking to See What Works

Lecture 55 Focusing On The Mobile Experience for Customers

Section 8: User Experience Design

Lecture 56 User Experience Design and Its Significance

Lecture 57 User Experience Design and The K.I.S.S Principle

Lecture 58 User Experience and Engagement

Lecture 59 User Experience, Be Mobile Friendly!

Section 9: Social Media Marketing Utilized With Digital Marketing

Lecture 60 Social Media and Content Marketing With Facebook

Lecture 61 Instagram As An Ad Campaign

Lecture 62 Twitter and LinkedIn

Lecture 63 TikTok and YouTube

Lecture 64 Snapchat, Reddit, and Pinterest

Section 10: Assembling Your Content Strategy

Lecture 65 Your Content Strategy Blueprint

Lecture 66 Choose Your Platforms Wisely

Lecture 67 Captivate Your Audience Through Storytelling

Lecture 68 Adapt to Market Interest Changes

Lecture 69 Paid Advertising

Lecture 70 Creating Compelling Advertisements

Lecture 71 Paid Advertising and Your Remarketing Spell

Lecture 72 The Magic of Data In Paid Advertising

Section 11: Google Adwords and Its Role In Digital Marketing

Lecture 73 A Guide for Google Adwords

Lecture 74 Google Adwords and Tracking Landing Pages

Lecture 75 Google Adwords Optimization

Section 12: Wrapping Up The Course

Lecture 76 Course Conclusion

Lecture 77 Bonus Lecture

Beginners -Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.