Digital Marketing And Gdpr (Data Protection)

Applying GDPR (data protection) on digital marketing methods

What you'll learn

Analyze the Reasons for Establishing GDPR

Examine What GDPR Provides for EU Citizens

Propose a Basic GDPR Implementation Methodology for an Organization

Analyze Main Methods of Digital Marketing

Highlight How Personal Data Is Linked to Digital Marketing Methods

Propose GDPR Application Methodologies per Digital Marketing Method

Requirements

There are no requirements or prerequisites for taking this course

Description

Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.Course Overview:1. Introduction to GDPR and Data ProtectionUnderstanding the Need for GDPREvolution of Data Protection LawsKey Principles of GDPR2. GDPR Rights and Protections for EU CitizensIndividual Rights under GDPREmpowering Users with Control over DataPrivacy by Design and Default3. GDPR Implementation Methodology for OrganizationsData Auditing and MappingDeveloping GDPR Policies and Procedures4. Technical and Organizational Measures for GDPR ComplianceTechnical Measures: Encryption, Pseudonymization, and Security AssessmentsOrganizational Measures: Data Protection Officers, Impact Assessments, Documentation5. Overview of Digital Marketing MethodsCompany WebsiteEmail MarketingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Mobile MarketingAffiliate Marketing6. Linking Personal Data to Digital Marketing MethodsWhich are the personal data in DM Methods7. GDPR Application Methodologies for Digital MarketingImplementing GDPR in DM methods9. Continuous Compliance and UpdatesStaying Current with GDPR ChangesDeveloping a Culture of Continuous ComplianceThis course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.Who Should Enroll:Digital MarketersBusiness OwnersStudentsDigital Marketing Enthusiasts InfluencersSocial Media UsersWebsite creatorsAffiliate marketers

Overview

Section 1: Introduction

Lecture 1 Course Overview

Lecture 2 Meet your instructor

Section 2: General Data Protection Regulation (GDPR)

Lecture 3 Definition

Lecture 4 Terminology

Lecture 5 Principles

Lecture 6 Data Subject's Rights

Lecture 7 GDPR's chapters

Lecture 8 GDPR fines

Lecture 9 GDPR at a glance

Lecture 10 GDPR implementation phases proposal

Lecture 11 Organizational and Technical Measures

Section 3: Digital Marketing

Lecture 12 Definition

Lecture 13 Digital Marketing methods

Section 4: Application of GDPR to the methods of DM

Lecture 14 General

Lecture 15 Company's Website

Lecture 16 Email Marketing

Lecture 17 Search Engine Optimization

Lecture 18 Search Engine Marketing

Lecture 19 Social Media Marketing

Lecture 20 Mobile Advertising

Lecture 21 Affiliate Marketing

Section 5: Conclusions

Lecture 22 Conclusions

Business Owners,Digital Marketers,Affililiate Marketers,Website creators,Marketing Students,Digital Marketing enthusiasts,Social Media users