Digital Marketing Advertising: Facebook, Linkedin & More!

Use Social Media and Digital Marketing Ads - Instagram, Facebook, LinkedIn, TikTok and Pinterest For Your Business

What you'll learn

Mastering Facebook Ads strategies

Leveraging LinkedIn Ads for effective marketing

Harnessing the power of TikTok Ads for brand promotion

Optimizing Pinterest Ads for visual marketing

Exploring innovative Paid Ads with ChatGPT

Understanding Digital Marketing KPIs for performance tracking

Creating captivating Graphic Designs for Ads using Canva

Requirements

Basic understanding of digital marketing concepts

Access to a computer and the internet

Willingness to experiment and learn from hands-on activities

Description

Unleash Your Digital Marketing Advertising Prowess: Facebook, LinkedIn & More - A Comprehensive Course for Success! Use Social Media and Digital Marketing Ads - Instagram, Facebook, LinkedIn, TikTok and Pinterest For Your BusinessWelcome to my immersive video course on Digital Marketing Advertising, your gateway to conquering the online realm with effective strategies on platforms like Facebook, LinkedIn, TikTok, Pinterest, and beyond. As your dedicated instructor, I'm here to guide you through the nuances of crafting compelling ads and navigating the ever-evolving landscape of digital marketing.In this power-packed course, you'll gain essential skills to supercharge your digital advertising endeavors:Facebook Ads Mastery: Unlock insider secrets to boost your brand's visibility, engagement, and conversions on the world's most prominent social media platform.LinkedIn Ads Excellence: Elevate your professional outreach by mastering targeted and impactful advertising campaigns on the world's premier business networking site.TikTok Ads Domination: Tap into the viral potential of TikTok advertising, mastering strategies to captivate the attention of the rapidly growing younger demographic.Pinterest Ads Optimization: Dive into the visual allure of Pinterest, learning how to create visually stunning ads that not only stand out but also drive traffic to your brand.Paid Ads with ChatGPT: Embrace the cutting-edge era of conversational marketing by integrating ChatGPT into your paid campaigns, creating personalized and engaging interactions with your audience.Digital Marketing KPIs: Gain an in-depth understanding of essential Key Performance Indicators (KPIs) to effectively measure and optimize the success of your digital marketing initiatives.Graphic Design for Ads with Canva: Demystify the art of graphic design with Canva, empowering you to craft visually appealing ads that leave a lasting impact, even if you don't consider yourself a design expert.This course caters to a diverse audience within the digital marketing niche, including:- Marketing Professionals: Refine your skills and stay ahead in the ever-evolving landscape of digital advertising.- Small Business Owners: Amplify your online presence and drive targeted traffic to your business with strategic marketing campaigns.- Aspiring Digital Marketers: Kickstart your career with comprehensive insights into the latest trends and techniques in digital marketing.Ready to elevate your digital marketing game and leave a lasting impact in the competitive online space? Enroll in my Digital Marketing Advertising course now. Join me on this exciting journey, and let's empower you to thrive in the dynamic and fast-paced world of digital marketing

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Facebook Ads

Lecture 2 Why Facebook Ads?

Lecture 3 Overview of the Business Manager

Lecture 4 Verify domain (using Wordpress as an example)

Lecture 5 Create an advertising account

Lecture 6 Create & customize a Facebook Page

Lecture 7 Business Manager to Meta Business Suite

Lecture 8 Set up Ads Manager

Lecture 9 Facebook Ads account hierarchy

Lecture 10 Different campaign goals at a glance

Lecture 11 Campaign settings

Lecture 12 Conversion & Performance goal

Lecture 13 Dynamic creative

Lecture 14 Budget and schedule

Lecture 15 Target group definition (estimated results per day)

Lecture 16 Target audience – Location, Age, Gender

Lecture 17 Target audience – Interests, Behavior, Languages

Lecture 18 Select placements

Lecture 19 Ad setup

Lecture 20 Ad creative

Lecture 21 Destination-Link

Lecture 22 Languages & Tracking

Lecture 23 The carousel

Section 3: LinkedIn Ads

Lecture 24 Create LinkedIn Ads Manager account

Lecture 25 Structure of the Ads Manager

Lecture 26 Campaign goals

Lecture 27 Start a first campaign

Lecture 28 Audience – where is your target audience?

Lecture 29 Audience - who is your target audience?

Lecture 30 Ad format

Lecture 31 Choose placement

Lecture 32 Budget & schedule

Lecture 33 Bidding

Lecture 34 The Ad level – Ad Creative

Lecture 35 Video view-Ads

Lecture 36 Lead generation-Ads

Lecture 37 Choose premade LinkedIn templates

Lecture 38 Matched audiences

Lecture 39 Conversion tracking

Lecture 40 LinkedIn Insight tag

Lecture 41 What is Splittesting and how does it work?

Section 4: TikTok Ads

Lecture 42 Create TikTok Ads Manager account

Lecture 43 Structure of the Ads Manager

Lecture 44 Campaign goals

Lecture 45 Start a first campaign

Lecture 46 Choose placement

Lecture 47 Categorize advertising

Lecture 48 Set targeting 1/2

Lecture 49 Set targeting 2/2

Lecture 50 Budget and schedule

Lecture 51 Bid settings

Lecture 52 The Ad level – Ad Creative

Lecture 53 Video Editor

Lecture 54 Interactive Add-Ons

Lecture 55 Destination page

Lecture 56 Check & let’s go

Lecture 57 Create TikTok Ad Video with Canva

Lecture 58 Create Brand Awareness Ad

Lecture 59 Create Video Ad

Lecture 60 Lead generation create ad

Lecture 61 Create display with the "simple mode”

Lecture 62 TikTok Pixel

Lecture 63 How does Splittesting work?

Lecture 64 Create Custom Audience

Lecture 65 Create Lookalike Audience

Lecture 66 Video Templates

Lecture 67 Smart video

Section 5: Pinterest Ads

Lecture 68 What are Pinterest Ads?

Lecture 69 How to run Ads on Pinterest?

Lecture 70 Structure of the Ads Manager

Lecture 71 Campaign goals

Lecture 72 Start a first campaign

Lecture 73 Set targeting 1/2

Lecture 74 Set targeting 2/2

Lecture 75 Budget and Optimization

Lecture 76 The Ads Level – Ad Creative

Lecture 77 Create Pin Carousel Ad with Canva

Lecture 78 Create Video Ad with Canva

Lecture 79 Create Brand Awareness Ad

Lecture 80 Create Video Ad

Lecture 81 The fastway – How to use the "simple mode”

Lecture 82 What is Splittesting?

Lecture 83 Create an Audience

Lecture 84 Pinterest Conversion Tracking

Section 6: Paid Ads with ChatGPT: Create and optimize Ads for Facebook & more

Lecture 85 Creating the targets with ChatGPT (creating a persona)

Lecture 86 Problems and wishes based on the target group with ChatGPT

Lecture 87 The Ads Headline with ChatGPT

Lecture 88 The Ads Copy/ body text with ChatGPT

Lecture 89 The Call-To-Action in the Ads with ChatGPT

Lecture 90 Translations of texts and headlines - not as easy as it sounds

Section 7: Digital Marketing KPI's for your Ads success

Lecture 91 Return On Investment (ROI)

Lecture 92 Conversion-Rate (CR)

Lecture 93 Cost per Action (CPA)

Lecture 94 Return On Advertising Spend (ROAS)

Lecture 95 Cost-Sales Relation (CSR)

Section 8: Graphic Design For Ads

Lecture 96 What is Canva?

Lecture 97 How to work with the attached Canva templates?

Lecture 98 Create an account

Lecture 99 Navigating the Dashboard

Lecture 100 Elements, shapes and lines

Lecture 101 Photos, Videos and Uplods

Lecture 102 Overview of fonts & texts

Lecture 103 The taskbar: Effects, Filters

Lecture 104 Facebook Ad (+ example)

Lecture 105 Facebook Ads Templates

Lecture 106 Instagram Story/ Pinterest Pin (Ad)

Lecture 107 Instagram Story Templates

Lecture 108 LinkedIn Post/ Ad

Marketing professionals looking to enhance their digital advertising skills,Small business owners aiming to boost online visibility,Aspiring digital marketers seeking comprehensive insights,Anyone interested in leveraging the latest advertising trends