Digital Marketing: A Comprehensive Guide

Master Digital Marketing Essentials: SEO, Social Media, Content Marketing and Email Strategies.

What you'll learn

Master SEO: Boost organic traffic through keyword research, optimization, and content creation for higher search rankings.

Social Media Skills: Build effective strategies for real-time engagement and impactful ads.

Content Marketing: Create valuable content to attract, engage, and convert leads.

Google Ads Optimization: Manage PPC campaigns to increase visibility and drive results.

Email Marketing: Grow your list, segment audiences, and automate high-converting campaigns.

Utilize Data-Driven Insights: Track and analyze website, social media, and email performance with advanced tools to continuously refine strategies.

Mobile & Influencer Marketing: Reach mobile users and partner with influencers to expand your brand.

Requirements

The course requires basic computer skills, internet access, an interest in digital marketing, and a willingness to learn, with no prior marketing experience needed.

Description

"Digital Marketing: A Comprehensive Guide" is designed to equip you with the essential skills and strategies to succeed in today's digital landscape. Whether you're a beginner, small business owner, or marketing professional, this course will provide a step-by-step approach to mastering digital marketing.You'll dive deep into key areas like Search Engine Optimization (SEO), learning how to optimize your website for higher rankings, attract organic traffic, and build online authority. The course also covers social media marketing, teaching you how to choose the right platforms, create engaging content, and build a loyal community around your brand. You'll explore content marketing strategies to create high-value content that resonates with your target audience, driving engagement and conversions. Additionally, you'll master the fundamentals of Google Ads to launch effective paid campaigns, boost visibility, and maximize ROI. Email marketing will be another focus, helping you develop personalized campaigns to reach and nurture customers directly.Throughout the course, you’ll gain hands-on experience with industry tools like Google Analytics, Ahrefs, and Yoast SEO, ensuring you can track and optimize your performance. By the end, you’ll be fully prepared to implement powerful digital marketing strategies that drive traffic, increase engagement, and grow your business or personal brand.

Overview

Section 1: Introduction

Lecture 1 Digital Marketing

Lecture 2 Search Engine Optimisation

Lecture 3 Social Media Marketing

Lecture 4 Content Marketing

Lecture 5 Google Ads (PPC)

Lecture 6 Email Marketing

Lecture 7 Analitics and Metrics

Lecture 8 Influencer Marketing

Lecture 9 Mobile Marketing

This course is designed for beginners, small business owners, entrepreneurs, marketing professionals, and anyone looking to master SEO, social media, content marketing, Google Ads, and email marketing to drive business growth and boost engagement.