Designing Value Into Your Innovative Business Ideas!

Matching the target group and the offering in a relevant value proposition

What you'll learn

How to thoroughly understand the goals and needs of your target group and what they value

How to define a value proposition for any new offering

How to verify that your ideas indeed meet the expectations of the target group

How to look at your competitor landscape and learn from them to strengthen your business strategy

Requirements

Be a creative innovative entrepreneur, or aspiring to become one.

Description

If you are a designer, an entrepreneur or innovator with big plans and future business ideas, this class will come in handy in the definition of your offering, or in other words its value proposition.We will start with the basic definition of commercial value, revue examples and work our way to a proper value proposition. That of course implies identifying a target group, understanding the market segments you want to reach.We will discuss how designers can generate value. We will review what leverage they have on the success of a product idea, and how to match a specific purpose to an ideal context for the customer. You will learn how to figure out whether your offering is suitable for a chosen market segment, how to look at your competitive landscape, how to build a case for your offering and justify the effort from a business point of view, and how to prioritize ideas.I will also share some food for thought on ways to tackle the development of your ideas in terms of design strategy and project objectives, always focusing on the expectations of the target group.After this class, you will be more intentional in your innovations and ventures, keeping your mind focused on the right goals and the process under control. Good luck!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Designing Value into the offering

Lecture 2 The definition of value

Lecture 3 The value driver

Lecture 4 Concrete examples from B2B and B2C

Lecture 5 Target group

Lecture 6 The Value Proposition canvas

Lecture 7 Observation and empathy

Lecture 8 Exercise part 1 - understand the target group's job to be done

Lecture 9 Zooming out

Lecture 10 Exercise part 2 - The Value Proposition format

Lecture 11 High Five

Lecture 12 Competitors

Lecture 13 Designers foster

Lecture 14 The Kano model

Lecture 15 The Kano survey

Lecture 16 Context matters

Section 3: Summary

Lecture 17 Summary

Designers, solopreneurs and start-up founders who intend to bring a new offering to the market,Product owners who want to learn how to build a value proposition and move forward with confidence.